SYSTEMS AND METHODS FOR PROVIDING INFORMATION BASED ON LOCATION

• US 20130159097A1
• Filed: 12/16/2011
• Published: 06/20/2013
• Est. Priority Date: 12/16/2011
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Schory, Guy, Veres, Robert Dean
• Granted Patent: US 10,134,056 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems and methods for providing information based on a user'"'"'s location are described. A system may include an inventory module to identify an instance of a product within a field of vision of a user. A search module may identify incentives to purchase the product. A location module may generate a pictorial representation of the field of vision where an image of the product is located within the pictorial representation based on the position of the product in the field of vision of the user. A mapping module may map an icon representing at least one of the one or more incentives to a location within the pictorial representation corresponding to the position of the product. A display module may provide a user interface including a display comprising the icon located within the pictorial representation at a location corresponding to the position of the image of the product.

Claims

1. A system comprising:

an inventory module configured to identify an instance of a product for sale positioned within a field of vision of a user based on an input received from the user;

a search module configured to identify one or more incentives to purchase the product;

a location module to generate a pictorial representation of the field of vision that positions an image of the product within the pictorial representation based on a position of the product in the field of vision of the user relative to other objects within the field of vision of the user;

a mapping module configured to map, using one or more processors, an icon representing at least one of the one or more incentives to a location within the pictorial representation corresponding to the position of the product; and

a display module configured to provide a user interface to a client device of the user, the user interface including a display comprising the icon located within the pictorial representation at a location corresponding to the position of the image of the product.

2. The system of claim 1, wherein the pictorial representation is generated based on a second image captured by a camera of the client device.

3. The system of claim 2, wherein the user interface is generated based on the second image.

4. The system of claim 2, wherein the second image includes a position marker positioned within the field of vision of the user.

5. The system of claim 2, wherein the pictorial representation comprises the second image.

6. The system of claim 2, wherein the image of the product comprises a portion of the second image.

7. The system of claim 1, wherein the location module identifies the location of the user based on a selection received from the user.

8. The system of claim 7, wherein the selection comprises a second image of a QR code captured by the client device.

9. The system of claim 1, wherein the search module is further configured to identify one or more additional incentives based on a captured QR code.

10. The system of claim 1, wherein the mapping module is further configured to map a second icon to the position of the product based on a purchase history of the user.

11. The system of claim 10, wherein the display module is further configured to receive a selection of the second icon from the user and, in response to the selection, provide a second user interface indicating more information about the purchase history of the user.

12. The system of claim 1, wherein the mapping module is further configured to map a second icon to the position of the product based on a purchase history of a second user associated with the user.

13. The system of claim 12, wherein the display module is further configured to receive a selection of the second icon from the user and, in response to the selection, provide a second user interface indicating more information about the purchase history of the second user.

14. The system of claim 1, wherein the display module is further configured to receive a selection of the icon from the user and, in response to the selection, provide a second user interface indicating more information about the incentive corresponding to the selected icon.

15. The system of claim 1, wherein the display module is further configured to receive a selection of the location of the product within the pictorial representation from the user and, in response to the selection, provide a second user interface indicating more information about the incentive corresponding to the selected icon.

16. The system of claim 1, wherein the inventory module is further configured to identify an instance of a second product for sale positioned within the field of vision of the user based on the input received from the user, and wherein the location module is configured to generate the pictorial representation of the second product for sale where a second image of the second product is located in the pictorial representation based on the position of the second product in the field of vision of the user relative to the first product and the other objects within the field of vision of the user.

17. The system of claim 16, wherein the search module is configured to identify one or more second incentives corresponding to the second product, wherein the mapping module is configured to map a second icon representing the one or more second incentives to a second location within the pictorial representation corresponding to position of the product, and wherein the display further comprises the second image and the second icon.

18. The system of claim 1, wherein an incentive of the one or more incentives is selected from the group consisting of a discount, a loyalty reward, and a gift.

19. The system of claim 1, wherein the product is identified based on a UPC or SKU.

20. The system of claim 1, wherein the user interface further includes an option to display the product and the one or more incentives as a portion of a list.

21. A method comprising:

identifying an instance of a product for sale positioned within a field of vision of a user based on an input received from the user;

identifying one or more incentives to purchase the product;

generating a pictorial representation of the field of vision that positions an image of the product within the pictorial representation based on a position of the product in the field of vision of the user relative to other objects within the field of vision of the user;

mapping, using one or more processors, an icon representing at least one of the one or more incentives to a location within the pictorial representation corresponding to the position of the product; and

providing a user interface to a client device of the user, the user interface including a display comprising the icon located within the pictorial representation at a location corresponding to the position of the image of the product.

22. A non-transitory computer-readable medium having instructions embodied thereon, the instructions executable by one or more computers to perform operations comprising:

identifying an instance of a product for sale positioned within a field of vision of a user based on an input received from the user;

identifying one or more incentives to purchase the product;

generating a pictorial representation of the field of vision where an image of the product is located within the pictorial representation based on the position of the product in the field of vision of the user relative to other objects within the field of vision of the user;

mapping, using one or more processors, an icon representing at least one of the one or more incentives to a location within the pictorial representation corresponding to the position of the product; and

providing a user interface to a client device of the user, the user interface including a display comprising the icon located within the pictorial representation at a location corresponding to the position of the image of the product.