PRIVACY-PRESERVING BEHAVIOR TARGETING FOR DIGITAL COUPONS
First Claim
1. A computer-implemented method comprising:
- receiving a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon;
generating, by a computing device, a user-behavior vector to indicate one or more behavior patterns of an end-user;
encoding the user-behavior vector to produce a behavior-encoded message;
determining whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message; and
if so, presenting the digital coupon to the end-user.
6 Assignments
0 Petitions
Accused Products
Abstract
A smart coupon-delivery system provides targeted coupons to a user using a criteria-encoded message received from a coupon server. The criteria-encoded message is generated by the coupon server from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon. The system then generates a user-behavior vector to indicate one or more behavior patterns of an end-user, and encodes the user-behavior vector to produce a behavior-encoded message. The system then determines whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message. If the system determines that the end-user is eligible, the system presents the digital coupon to the end-user.
75 Citations
24 Claims
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1. A computer-implemented method comprising:
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receiving a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon; generating, by a computing device, a user-behavior vector to indicate one or more behavior patterns of an end-user; encoding the user-behavior vector to produce a behavior-encoded message; determining whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message; and if so, presenting the digital coupon to the end-user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:
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receiving a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon; generating a user-behavior vector to indicate one or more behavior patterns of an end-user; encoding the user-behavior vector to produce a behavior-encoded message; determining whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message; and if so, presenting the digital coupon to the end-user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus comprising:
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a communication module to receive a criteria-encoded message, wherein the criteria-encoded message is generated from a behavior-criteria vector that indicates criteria for selecting a recipient of a digital coupon; a behavior-encoding module to generate a user-behavior vector that indicates one or more behavior patterns of an end-user; an encoding module to encode the user-behavior vector to produce a behavior-encoded message; an analysis module to determine whether the end-user is eligible to receive the digital coupon based on the criteria-encoded message and the behavior-encoded message; and a display module to present the digital coupon to the end-user responsive to the analysis module determining that the end-user is eligible to receive the digital coupon. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification