PERSONALIZED BOOKMARKS FOR SOCIAL NETWORKING SYSTEM ACTIONS BASED ON USER ACTIVITY

• US 20130159314A1
• Filed: 12/19/2011
• Published: 06/20/2013
• Est. Priority Date: 12/19/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Kao, Wayne, Hua, Ming, Zhang, Bo, Luu, Francis
• Granted Patent: US 9,342,612 B2
• Time in Patent Office: Days
• US Class Current: 707/740
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system provides a personalized set of bookmarks to a user based on the user'"'"'s interactions with the bookmarks and/or the items associated with the bookmarks. The personalized set of bookmarks is grouped by category, and the categories are ordered in accordance with rankings for the categories. The rankings for the categories are determined based on the highest ranked item from each category of item, and the ranking of the items is determined based on the user'"'"'s interactions with the bookmarks and/or associated items.

Claims

1. A computer-implemented method comprising:

receiving a plurality of a user'"'"'s interactions with a plurality of items in a social networking system, wherein each of the plurality of items is associated with a category from a plurality of categories;

ranking the items based on the user'"'"'s interaction with the items;

determining a highest ranked item for each category in the plurality of categories;

ranking the categories based on the highest ranked item for each category in the plurality of categories;

generating a bookmark link for each of a set of the items, wherein a bookmark link provides a link to the corresponding item in the social networking system;

generating a set of bookmark links grouped by category, wherein the categories are ordered in accordance with the relative ranking of the categories, and wherein the bookmark links in each category are ordered in accordance with the relative ranking of the items corresponding to the bookmark links; and

sending the set of bookmark links to the user for display.

2. The method of claim 1, wherein the plurality of categories are selected from the group consisting of favorite bookmarks, groups, applications and pages.

3. The method of claim 1, wherein the ranking of the items is based on the number of times over a period of time the user interacted with the items.

4. The method of claim 1, wherein the user'"'"'s interactions are discounted based on a decay factor.

5. The method of claim 1, wherein the ranking of the items is based on types of interactions the user has with the items.

6. The method of claim 1, wherein the ranking of the items is based on a duration of the interactions.

7. The method of claim 1, wherein a ranking for at least one item is based at least in part on an amount of money a user has spent on goods or services offered by the item.

8. The method of claim 1, wherein a ranking for the items is based at least in part on popularity of the items among a group of users.

9. A non-transitory computer readable storage medium storing one or more programs configured to be executed by a server system, the one or more programs comprising instructions for:

receiving a plurality of a user'"'"'s interactions with a plurality of items in a social networking system, wherein each of the plurality of items are associated with a category from a plurality of categories;

ranking the items based on the user'"'"'s interaction with the items;

determining a highest ranked item for each category in the plurality of categories;

ranking the categories based on the highest ranked item for each category in the plurality of categories;

generating a bookmark link for each of a set of the items, wherein a bookmark link provides a link to the corresponding item in the social networking system;

generating a set of bookmark links grouped by category, wherein the categories are ordered in accordance with the relative ranking of the categories, and wherein the bookmark links in each category are ordered in accordance with the relative ranking of the items corresponding to the bookmark links; and

sending the set of bookmark links to the user for display.

10. A computer-implemented method comprising:

receiving a plurality of a user'"'"'s interactions with a plurality of items in a social networking system, wherein each of the plurality of items are associated with a category from a plurality of categories;

ranking the items based on the user'"'"'s interaction with the items;

determining a highest ranked item for each category in the plurality of categories;

ranking the categories based on the highest ranked item for each category in the plurality of categories;

generating a set of bookmark links grouped by category, wherein the categories are ordered in accordance with the relative ranking of the categories; and

sending the set of bookmark links to the user for display.