Target advertising using wireless node location-based data

• US 20130159474A1
• Filed: 02/17/2013
• Published: 06/20/2013
• Est. Priority Date: 02/21/2007
• Status: Abandoned Application

• Current Assignee: John Almeida
• Original Assignee: John Almeida
• Inventors: Almeida, John
• Application Number:
  US13/769,367
• Publication Number:
  US 20130159474A1
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06F 15/173 using an interconnection network, e.g. matrix, shuffle, pyramid, star, snowflake
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for targeting advertisings to users through a wireless node by supplying requested content plus related content based on wireless location data and optionally based on user profile information, with previously viewed content, and with user surfing history.

Claims

1. A method of supplying content to a user where the content is targeted to the wireless location-based data, the method comprising the steps of:

providing a server computer comprising a non-transitory storage medium;

enabling access to the server computer through a wireless node, the wireless node comprising location based data;

the server computer receiving a request for first content from a client computer accessing the server computer through the wireless node;

the server computer storing the location-based data of the wireless node on the non-transitory storage medium, said storing taking place upon access of the server computer by the client computer through the wireless node;

the server computer relating a second content to the wireless node location based data; and

the server computer transmitting the first content and the second content to the client computer.

2. The method according to claim 1, wherein the location-based data is selected from the group consisting of:

zip code;

city;

longitude and latitude locations;

city;

street;

identification code; and

site identification.

3. The method according to claim 1, further comprising the steps of:

the server computer storing user'"'"'s profiling data for a user at the client computer; and

the server computer identifying the second content based on a relationship to the user'"'"'s profiling data.

4. The method according to claim 1, further comprising the steps of:

the server computer storing user'"'"'s surfing history for a user at the client computer; and

the server computer identifying the second content based on a relationship to the user'"'"'s surfing history.

5. The method according to claim 1, further comprising the steps of:

the server computer storing user'"'"'s previously viewed content for a user at the client computer; and

the server computer identifying the second content based on a relationship to the user'"'"'s previously viewed content.

6. A method comprising supplying second content to a user where the second content is related to wireless location data, the method further comprising the steps of:

providing a first computer connected to a wireless node or comprising the wireless node;

enabling a client computer to request access to first content from the first computer, said request made through the wireless node;

the wireless node receiving the first content from a hosting computer; and

the first computer inserting second content into the first content while the first content is in transit through the wireless node to the client computer.

7. A method comprising supplying second content to a user operating a client computer where the second content is related to wireless location data, the method further comprising the steps of:

providing a first computer connected to a wireless node or comprising the wireless node;

enabling a client computer to request access to first content, said request made through the wireless node;

the wireless node receiving the first content from a hosting computer; and

the first computer performing an action with the first content while the first content is in transit through the wireless node to a client computer, wherein the action is selected from the group consisting of;

parsing the first content;

indexing the first content;

saving the first content; and

inserting second content into the first content.