SYSTEMS AND METHODS FOR INFLUENCE OF A USER ON CONTENT SHARED VIA 7 ENCODED UNIFORM RESOURCE LOCATOR (URL) LINK

• US 20130159507A1
• Filed: 12/20/2011
• Published: 06/20/2013
• Est. Priority Date: 12/20/2011
• Status: Active Grant

• Current Assignee: Bitly, Inc.
• Original Assignee: Bitly, Inc.
• Inventors: Mason, Hilary, Stern, Peter
• Granted Patent: US 9,619,811 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/90335 Query processing
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/00 Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism healthcare informatics G16H
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The present disclosure is directed to systems and methods for measuring influence of a user may identify what level of engagement the user drives to content when the user shares content with other users, such as via encoded links. A high influencer may be a user who drives a high level of engagement with content when the user shares content. A low influencer may be a user who does not drive a high level of engagement, or otherwise drives a low level of engagement with content when the user shares content.

Claims

1. A method for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the method comprising:

(a) receiving, by a server, identification of a user for each of a plurality of encoded uniform resource locator (URL) links;

(b) identifying, by the server, a plurality of keywords from content identified by each encoded URL link;

(c) determining, by the server, a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user; and

(d) storing, by the server, in a profile of the user, information on the one or more keywords and the number of actions.

2. The method of claim 1, wherein step (a) further comprises receiving, by the server, one or more requests from the user to encode one or more the plurality of encoded URL links.

3. The method of claim 1, wherein step (a) further comprises identifying, by the server, the user via one of a cookie or a user account with the server.

4. The method of claim 1, wherein step (b) further comprises identifying, by the server, the plurality of keywords from the content identified by the decoded URL links based on one or more of the following:

text, phrases and meta-data.

5. The method of claim 1, wherein step (c) further comprises determining, by the server, the plurality of actions of the plurality of users on the encoded URLs links from one or more cookies associated with each of the plurality of users.

6. The method of claim 1, wherein step (c) further comprises receiving, by the server, identification of the plurality of actions of the plurality of users comprising forwarding by each of the plurality of the users an encoded URL link.

7. The method of claim 1, wherein step (c) further comprises receiving, by the server, identification of the plurality of actions of the plurality of users comprising sharing by each of the plurality of the users an encoded URL link in one or more social networking sites.

8. The method of claim 1, wherein step (c) further comprises receiving, by the server, a request for a relevance score for the user and a keyword.

9. The method of claim 8, further comprising generating, by the server, the relevance score responsive to the request and one of up weighting or down weighting the relevance score based on the profile of the user.

10. The method of claim 8, further comprising generating, by the server, the relevance score responsive to the request and generating the relevance score based on the profile of the user and the profiles of users who decoded the encoded URL links of the user.

11. A system for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the system comprising:

a server receiving identification of a user for each of a plurality of encoded uniform resource locator (URL) links;

a content extractor identifying a plurality of keywords from content identified by each encoded URL link;

a click tracker determining a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user; and

wherein the server stores in a profile of the user information on the one or more keywords and the number of actions.

12. The system of claim 11, wherein the server receives one or more requests from the user to encode one or more of the plurality of encoded URL links.

13. The system of claim 11, wherein the server identifies the user via one of a cookie or a user account with the server.

14. The system of claim 11, wherein the content extractor identifies the plurality of keywords from the content identified by the decoded URL links based on one or more of the following:

text, phrases and meta-data.

15. The system of claim 11, wherein the click tracker determines the plurality of actions of the plurality of users on the encoded URLs links from one or more cookies associated with each of the plurality of users.

16. The system of claim 11, wherein the plurality of actions of the plurality of users comprises forwarding by each of the plurality of the users an encoded URL link.

17. The system of claim 11, wherein the plurality of actions of the plurality of users comprises sharing by each of the plurality of the users an encoded URL link in one or more social networking sites.

18. The system of claim 11, wherein the server receives a request for a relevance score for the user and a keyword.

19. The system of claim 18, wherein a relevance score generates the relevance score responsive to the request and one of up weights or down weights the relevance score based on the profile of the user.

20. The system of claim 18, wherein a relevance score generates, responsive to the request, the relevance score based on the profile of the user and the profiles of users who decoded the encoded URL links of the user.