SELECTIVELY DISPLAYING CONTENT TO A USER OF A SOCIAL NETWORK

• US 20130159885A1
• Filed: 12/18/2012
• Published: 06/20/2013
• Est. Priority Date: 09/12/2011
• Status: Active Grant

• Current Assignee: CryTek GmbH
• Original Assignee: Gface GmbH
• Inventors: Yerli, Cevat
• Granted Patent: US 9,448,682 B2
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

A computer-implemented method for selectively displaying a content to a user of a social network, including maintaining in a computer system for each user of the social network a profile including data on individual preferences and/or interests of the user and the significance of each preference and/or interest for the user; providing input data including content; receiving a request of the user for displaying content; and selectively displaying filtered content to the user in response to the request, in which the filtered content is displayed in accordance with the profile of the user.

Claims

1. A computer-implemented method for selectively displaying content to a user of a social network, comprising:

maintaining in a computer system for each user of said social network a profile including data on individual preferences and/or interests of the user and significance of each preference and/or interest for the user;

providing input data including content;

receiving a request of said user for displaying content; and

selectively displaying filtered content to said user in response to said request, wherein said filtered content is displayed in accordance with the profile of said user.

2. The computer-implemented method as claimed in claim 1, wherein said filtered content is displayed in accordance with a list of keywords and in accordance with the individual preferences and/or interests of said user, said list of keywords being stored as part of the profile of said user on a central server of said social network.

3. The computer-implemented method as claimed in claim 2, further comprising the step of setting said list of keywords, comprising:

displaying a graphical representation of said list of keywords on a graphical user interface (GUI) of an electronic device operated by said user, said graphical representation indicating the significance of said keywords and the connection of said keywords with other keywords included in said list of keywords;

modifying the significance and/or connection of said keywords in response to input data of said user to thereby obtain a modified list of keywords including the keywords and the respective significance and/or connection associated therewith; and

storing said modified list of keywords as part of the profile of said user on a central server of said social network.

4. The computer-implemented method as claimed in claim 3, wherein said graphical representation of said list of keywords is displayed as a separate window of said GUI upon activation of a menu button of said GUI.

5. The computer-implemented method as claimed in claim 4, wherein said GUI is configured to display said filtered content in a central display area of said GUI, said menu button being persistently displayed at a periphery of said central display area of said GUI.

6. The computer-implemented method as claimed in claim 5, wherein the filtered content displayed in the central display area of said GUI is modified upon modification of said list of keywords and wherein the user can repeatedly change between a window for displaying the graphical representation of the modified list of keywords and a window for displaying the modified filtered content.

7. The computer-implemented method as claimed in claim 3, wherein said step of setting said list of keywords further comprises:

displaying a plurality of explicit keywords included in said list of keywords together with a representation of the significance of said explicit keywords and how the explicit keywords are connected with each other.

8. The computer-implemented method as claimed in claim 3, wherein said step of setting said list of keywords further comprises a step of generating an implicit keyword, comprising:

displaying at least one implicit keyword as a candidate keyword in said graphical representation of said list of keywords, said candidate keyword being displayed in a different manner or style than the keywords already included in said list of keywords;

prompting or waiting for an interaction of said user with the candidate keyword confirming that the candidate keyword shall be entered in said modified list of keywords; and

displaying the candidate keyword in the standard manner as the other keywords already included in said list of keywords to thereby enter a new keyword in said modified list of keywords.

9. The computer-implemented method as claimed in claim 8, wherein said step of generating an implicit keyword further comprises:

monitoring and analyzing the user'"'"'s interaction with content displayed on said GUI;

associating at least one new keyword with said content displayed on said GUI and a significance thereof; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords if said significance exceeds a predetermined threshold.

10. The computer-implemented method as claimed in claim 9, wherein said step of generating an implicit keyword further comprises:

determining a candidate connection of said at least one new keyword based on the user'"'"'s interaction with content displayed on said GUI determined in said step of monitoring and analyzing the user'"'"'s interaction with content displayed on said GUI; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords together with a proposal for a connection with keywords already included in said list of keywords.

11. The computer-implemented method as claimed in claim 8, wherein said step of generating an implicit keyword further comprises:

monitoring and analyzing the user interactions of a plurality of members of the social network with content displayed on the graphical user interfaces of said plurality of members;

associating at least one new keyword based on said user interactions of said plurality of members of the social network and determining a significance of said at least one new keyword; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords if said significance exceeds a predetermined threshold.

12. The computer-implemented method as claimed in claim 11, wherein said step of generating an implicit keyword further comprises:

determining a candidate connection of said at least one new keyword with keywords already included in said list of keywords based on the user interactions; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords together with said candidate connection.

13. The computer-implemented method as claimed in claim 11, wherein said plurality of members of the social network have identical or similar preferences and/or interests.

14. The computer-implemented method as claimed in claim 8, wherein said step of generating an implicit keyword further comprises:

monitoring and analyzing the user interactions of at least one member of the social network who is connected to said user with content displayed on a GUI of said at least one member, said at least one member being connected with said user via the settings of the user'"'"'s profile or a friend'"'"'s profile;

associating at least one new keyword based on said user interactions of said at least one member of the social network and determining a significance of said at least one new keyword; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords if said significance exceeds a predetermined threshold.

15. The computer-implemented method as claimed in claim 14, wherein said step of generating an implicit keyword further comprises:

determining a candidate connection of said at least one new keyword with keywords already included in said list of keywords based on the user interactions; and

displaying said at least one new keyword as a candidate implicit keyword in said graphical representation of said list of keywords together with said candidate connection.

16. A computer system for running a social network comprising a plurality of members and selectively displaying content to a user of the social network, said computer system being configured to:

maintain in the computer system for each user of the social network a profile including data on individual preferences and/or interests of the user and significance of each preference and/or interest for the user;

provide input data including content;

receive a request of the user for displaying content; and

selectively display filtered content to the user in response to said request, wherein the filtered content is displayed in accordance with the profile of the user.

17. The computer system as claimed in claim 16, wherein the filtered content is displayed in accordance with a list of keywords and in accordance with the individual preferences and/or interests of the user, the list of keywords being stored as part of the profile of the user on a central server of the social network.

18. The computer system as claimed in claim 17, further configured to set the list of keywords by:

displaying a graphical representation of said list of keywords on a graphical user interface (GUI) of an electronic device operated by the user, the graphical representation indicating the significance of the keywords and the connection of the keywords with other keywords included in said list of keywords;

modifying the significance and/or connection of the keywords in response to input data of the user to thereby obtain a modified list of keywords including the keywords and the respective significance and/or connection associated therewith; and

storing the modified list of keywords as part of the profile of the user on a central server of the social network.

19. The computer system as claimed in claim 18, wherein the graphical representation of the list of keywords is displayed as a separate window of the GUI upon activation of a menu button of the GUI.

20. The computer system as claimed in claim 19, wherein the GUI is configured to display the filtered content in a central display area of the GUI, the menu button being persistently displayed at a periphery of the central display area of the graphical user interface.

21. The computer system as claimed in claim 20, wherein the filtered content displayed in the central display area of the graphical user interface is modified upon modification of the list of keywords and wherein the user can repeatedly change between a window for displaying the graphical representation of the modified list of keywords and a window for displaying the modified filtered content.

22. The computer system as claimed in claim 18, wherein the list of keywords is further set by:

displaying a plurality of explicit keywords included in the list of keywords together with a representation of the significance of the explicit keywords and how the explicit keywords are connected with each other.

23. A computer-readable storage medium having tangibly embodied thereon a program of instructions executable by a processor for performing a computer-implemented method for selectively displaying content to a user of a social network, comprising:

maintaining in a computer system for each user of said social network a profile including data on individual preferences and/or interests of the user and significance of each preference and/or interest for the user;

providing input data including content;

receiving a request of said user for displaying content; and

selectively displaying filtered content to said user in response to said request, wherein said filtered content is displayed in accordance with the profile of said user.