APPARATUS AND METHODS FOR PRESENTATION OF STIMULUS MATERIAL

• US 20130166373A1
• Filed: 12/07/2012
• Published: 06/27/2013
• Est. Priority Date: 08/09/2010
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Application Number:
  US13/708,344
• Publication Number:
  US 20130166373A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Example methods, apparatus, systems and machine readable instructions are disclosed for presenting stimulus material. An example method includes selecting first media to present to a user based on a current location of the user. The example method also includes monitoring neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user. In addition, the example method includes determining an effectiveness of the first media based on the neuro-response data and selecting second media to present to the user based on the effectiveness of the first media.

Claims

1. A method comprising:

selecting first media to present to a user based on a current location of the user;

monitoring neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user;

determining an effectiveness of the first media based on the neuro-response data; and

selecting second media to present to the user based on the effectiveness of the first media.

2. A method as defined in claim 1, wherein the neuro-response data comprises electroencephalographic data.

3. A method as defined in claim 2, wherein the effectiveness is determined based on an interaction between two frequency bands of the electroencephalographic data.

4. A method as defined in claim 1, wherein the neuro-response data comprises electrooculographic data.

5. A method as defined in claim 1, wherein the selecting the second media occurs in real-time relative to the monitoring.

6. A method as defined in claim 1, wherein the second media is a dynamic adjustment of the first media.

7. A method as defined in claim 1, wherein the first media is selection selected based on user profile information comprising data indicative of previously effective media.

8. A method as defined in claim 1, wherein the mobile device is a portable headset.

9. A method as defined in claim 1, wherein the selecting the second media is based on a path of the user.

10. An apparatus comprising:

an analyzer to select first media to present to a user based on a current location of the user; and

a sensor to monitor neuro-response data gathered from the user exposed to the first media, the analyzer to determine an effectiveness of the first media based on the neuro-response data and select second media to present to the user based on the effectiveness of the first media.

11. An apparatus as defined in claim 10, wherein the sensor comprises electrodes and the neuro-response data comprises at least one of electroencephalographic data or electrooculographic data.

13. An apparatus as defined in claim 10, wherein the sensor is coupled to a portable headset.

14. An apparatus as defined in claim 10, wherein the analyzer is to select the second media in real-time relative to the monitoring.

15. An apparatus as defined in claim 10, wherein the analyzer is to dynamically adjust the first media to form the second media.

16. An apparatus as defined in claim 10, wherein the analyzer is to select the first media based on user profile information comprising data indicative of previously effective media.

21. An apparatus as defined in claim 11, further comprising a first electrode, a second electrode, a third electrode, and a fourth electrode, wherein forces applied by the first electrode and the second electrode counterbalance forces applied by the third electrode and the fourth electrode.

12. (canceled)

17. A machine readable storage medium having instructions that, when executed, cause a machine to at least:

select first media to present to a user based on a current location of the user;

monitor neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user;

determine an effectiveness of the first media based on the neuro-response data; and

select second media to present to the user based on the effectiveness of the first media.

18. A medium as defined in claim 17, wherein the instructions cause the machine to select the second media while monitoring the neuro-response data.

19. A medium as defined in claim 17, wherein the instructions cause the machine to dynamically adjust the first media to form the second media.

20. A medium as defined in claim 17, wherein the first media is selection based on user profile information comprising data indicative of previously effective media.