ADVERTISEMENT PROVIDING SYSTEM AND METHOD FOR PROVIDING MOBILE DISPLAY ADVERTISEMENT
First Claim
Patent Images
1. A method that uses a touch display to provide advertisements, the method comprising:
- displaying an advertisement on the touch display;
sensing a touch gesture applied to the touch display; and
displaying additional advertisement information associated with the advertisement on the touch display based on the sensed touch gesture.
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Accused Products
Abstract
Provided is an advertisement providing system and method for providing a mobile display advertisement. The advertisement providing method may include receiving an advertisement and displaying the advertisement on a touch display, recognizing a touch gesture generated on the touch display, and displaying additional advertisement information of the advertisement on the touch display based on the recognized touch gesture.
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Citations
20 Claims
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1. A method that uses a touch display to provide advertisements, the method comprising:
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displaying an advertisement on the touch display; sensing a touch gesture applied to the touch display; and displaying additional advertisement information associated with the advertisement on the touch display based on the sensed touch gesture. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An advertisement providing system comprising:
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an advertisement maintaining unit configured to maintain an advertisement comprising a function for controlling a user terminal; a data storage device to store information of the advertisement; and an advertisement providing unit configured to provide the advertisement to the user terminal or a publisher accessed by the user terminal, wherein the function is provided to, in response to the advertisement being displayed on a touch display of the user terminal, control the user terminal to display additional advertisement information of the advertisement by sensing a touch gesture applied to the touch display. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An advertisement providing system comprising:
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an advertisement receiving unit configured to receive at least one advertisement from an advertising platform in response to an access request from a user terminal; a data storage device to store information of the at least one advertisement; and an advertisement providing unit configured to provide the user terminal with a page comprising a function for controlling the user terminal along with the advertisement in response to the access request, wherein the function is provided to, in response to the advertisement being displayed on a touch display of the user terminal, control the user terminal to display additional advertisement information of the advertisement by sensing a touch gesture applied to the touch display. - View Dependent Claims (18, 19, 20)
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Specification