AUTOMATED LISTING MANAGEMENT

• US 20130166403A1
• Filed: 02/22/2013
• Published: 06/27/2013
• Est. Priority Date: 07/20/2001
• Status: Active Grant

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Jin, Hua-Ming, Ackley, Matthew F., Lin, Ken
• Granted Patent: US 9,704,123 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/10 Services

Abstract

A system and method that manages listings is provided. In example embodiments, a first listing for offering an item is created. A second listing that is an adjustment to the first listing that includes a different attribute is then created. A result of the first listing and a result of the second listing are evaluated. An optimal listing based on the result of the first listing and the result of the second listing is determined.

Claims

1. A system comprising:

at least one server operable to

create a first listing for offering an item;

create a second listing that is an adjustment to the first listing that includes a different attribute;

evaluate a result of the first listing and a result of the second listing; and

determine an optimal listing based on the result of the first listing and the result of the second listing.

2. The system of claim 1, wherein the at least one server is further operable to generate a report containing the result of the first listing and the result of the second listing.

3. The system of claim 1, wherein the at least one server is further operable to forecast future results based on the result of the first listing and the result of the second listing.

4. The system of claim 1, wherein the optimal listing is determined by optimizing a financial return based on the result of first listing and the result of the second listing.

5. The system of claim 1, wherein the optimal listing is determined by optimizing a financial return based on target cost recovery rate.

6. The system of claim 1, wherein the first listing and second listing are created for different entities.

7. The system of claim 6, wherein the different entities correspond to different locations.

8. The system of claim 7, wherein the different locations are different sales channels.

9. The system of claim 1, wherein the adjustment made to the first listing that created the second listing is based on the result of the first listing.

10. The system of claim 1, wherein the first listing is a test listing used to evaluate an effectiveness of the offering of the item.

11. A method comprising:

creating a first listing for offering an item;

creating a second listing that is an adjustment to the first listing that includes a different attribute;

evaluating a result of the first listing and a result of the second listing; and

determining, using a processor of a machine, an optimal listing based on the result of the first listing and the result of the second listing.

12. The method of claim 11, further comprising generating a report containing the result of the first listing and the result of the second listing.

13. The method of claim 11, further comprising forecasting future results based on the result of the first listing and the result of the second listing.

14. The method of claim 11, wherein the determining of the optimal listing comprises optimizing a financial return based on the result of the first listing and the result of the second listing.

15. The method of claim 11, wherein the determining of the optimal listing comprises optimizing a financial return based on target cost recovery rate.

16. The method of claim 11, wherein the first listing and second listing are created for different entities.

17. The method of claim 16, wherein the different entities correspond to different locations.

18. The method of claim 17, wherein the different locations are different sales channels.

19. The method of claim 11, wherein the adjustment made to the first listing that created the second listing is based on the result of the first listing.

20. The method of claim 11, wherein the first listing is a test listing used to evaluate an effectiveness of the offering of the item.