PROVIDING APPLICATION RESULTS BASED ON USER INTENT

• US 20130166525A1
• Filed: 12/27/2011
• Published: 06/27/2013
• Est. Priority Date: 12/27/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: NARANJO, FELIPE LUIS, EDGAR, TIMOTHY MATTHEW
• Application Number:
  US13/337,947
• Publication Number:
  US 20130166525A1
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, computer systems, and computer-readable storage media for providing application results related to user intent with respect to a topic-of-interest are provided. A user search session is monitored and upon discerning a requisite level of user intent with respect to the topic-of-interest, applications residing on the user device that provide application results related to the user intent are determined. A request for the application results is communicated to the applications, and the applications results are received from at least a portion of the applications. The application results are integrated with a set of Web-based results; the results are ranked and are presented on a user interface.

Claims

1. One or more computer storage devices having embodied thereon computer-executable instructions that, when executed, perform a method of broadcasting high user intent with respect to a topic-of-interest to one or more applications residing on a user device, the method comprising:

monitoring a user search session on the user device to identify implicit user intent with respect to the topic-of-interest;

determining that the implicit user intent exceeds a predetermined threshold;

based on determining that the implicit user intent exceeds a predetermined threshold, determining one or more applications residing on the user device that provide application results related to the topic-of-interest;

communicating a request to the one or more applications for the application results;

receiving the application results from at least a portion of the one or more applications;

integrating the application results with a set of Web-based results to form an aggregate set of results, the set of Web-based results also related to the user intent;

ranking the aggregate set of results; and

presenting the aggregate set of results on at least a portion of a user interface display.

2. The computer-storage devices of claim 1, wherein monitoring the user search session comprises:

monitoring Web pages viewed by the user; and

monitoring user activity on the Web pages viewed by the user.

3. The computer-storage devices of claim 2, wherein identifying the implicit user intent with respect to the topic-of-interest comprises determining that the user has viewed the topic-of-interest on at least one Web page or that the user has user activity with respect to at least one Web page associated with the topic-of-interest.

4. The computer-storage devices of claim 3, wherein determining that the implicit user intent exceeds the predetermined threshold comprises at least one of the following:

A) determining that the user has user activity directed to or has viewed the topic-of-interest multiple times across multiple Web pages during the user search session,

B) determining that the user has user activity directed to or has viewed the topic-of-interest multiple times on a same Web page during the user search session, or

C) determining that the user is about to purchase the topic-of-interest.

5. The computer-storage devices of claim 1, wherein determining the one or more applications residing on the client device that provide application results related to the topic-of-interest comprises:

accessing an application data store, wherein the application data store includes a mapping between the one or more applications residing on the user device and application capabilities;

comparing the topic-of-interest against the application capabilities to determine a match; and

when a match exists between the topic-of-interest and the application capabilities, identifying the at least one application of the one or more applications associated with the matched application capabilities.

6. The computer-storage devices of claim 1, further comprising:

subsequent to receiving the application results from the one or more applications, ranking the application results, wherein the application results are ranked based on at least one of the following;

A) a number of purchases from the respective one or more applications,

B) a popularity of the respective one or more applications, or

C) a rating from an application rating service for the respective one or more applications.

7. The computer-storage devices of claim 1, wherein the aggregate set of results is ranked based on a click-through rate for each result of the aggregate set of results.

8. The computer-storage devices of claim 7, wherein the click-through rate includes a click-through rate for general users.

9. The computer-storage devices of claim 1, wherein the remaining portion of the user interface display comprises content associated with a Web page currently being viewed by the user.

10. The computer-storage devices of claim 1, further comprising:

subsequent to presenting the aggregate set of results on the at least the portion of the user interface display, receiving a user-initiated selection of at least one result of the aggregate set of results, the at least one result comprising an application result from at least one application;

launching the at least one application on the user device; and

initiating a specific feature within the at least one application, the specific feature associated with the topic-of-interest.

11. The computer-storage devices of claim 1, further comprising:

determining that an application relevant to the topic-of-interest is available but is not installed on the user device; and

based on this determination, prompting the user to install the application on the user device.

12. The computer-storage devices of claim 11, wherein prompting the user to install the application on the user device comprises providing a notification user interface display overlaying at least a portion of content of a Web page currently being viewed by the user.

13. The computer-storage devices of claim 12, further comprising:

receiving a user-initiated selection of the notification user interface display;

auto-installing the application on the user device;

launching the application; and

initiating a specific feature within the application, the specific feature associated with the topic-of-interest.

14. A computerized method carried out by a search service running on a processor for broadcasting user intent with respect to a topic-of-interest to one or more applications residing on a user device, the method comprising:

receiving a user-initiated selection request for application results related to a topic-of-interest on a Web page that the user is currently viewing;

determining, using the processor, one or more applications residing on the user device that provide application results related to the topic-of-interest;

communicating a request to the one or more applications for the application results, the request specifying one or more criteria to be met by the application results, the one or more criteria based on the topic-of-interest on the Web page that the user is currently viewing;

receiving application results meeting the one or more criteria from at least a portion of the one or more applications;

integrating the application results meeting the one or more criteria with a set of Web-based results to form an aggregate set of results, the set of Web-based results also related to the topic-of-interest;

ranking the aggregate set of results; and

presenting the aggregate set of results in a display area, the display area overlaying at least a portion of content of the Web page the user is currently viewing.

15. The method of claim 14, wherein the Web page is generated by a search engine.

16. The method of claim 15, wherein the set of Web-based results comprise at least one of:

A) results from the search engine, or

B) one or more advertisements from advertisers associated with the search engine.

17. The method of claim 14, further comprising:

subsequent to receiving the user-initiated selection request for the application results related to the topic-of-interest, providing the user with a plurality of selectable options for narrowing the scope of user intent; and

receiving a user-initiated selection of at least one of the plurality of selectable options.

18. A computer system for providing application results related to a topic-of-interest, the computer system comprising a processing unit coupled to a computer-storage medium, the computer-storage medium having stored thereon a plurality of computer software components executable by the processing unit, the computer software components comprising:

a monitoring component for monitoring a user-initiated search session and identifying user intent with respect to the topic-of-interest;

a search trigger identification component for identifying at least one search trigger related to the topic-of-interest;

an entity component for determining at least one application that provides application results related to the topic-of-interest;

a broadcasting component for communicating one or more requests for results related to the topic-of-interest, the one or more requests communicated to;

A) the at least one application,

B) a search engine, and

C) one or more advertisers associated with the search engine;

a receiving component for receiving the results related to the user intent;

a ranking component for ranking the results;

a presentation component for presenting the results on a user interface; and

a launching component for launching the at least one application upon a user-initiated selection of at least one of the results, the at least one application launched to a feature within the at least one application that is associated with the topic-of-interest.

19. The system of claim 18, wherein the search trigger comprises at least one of:

A) a user-initiated selection request, or

B) user activity during the user-initiated search session indicating a high degree of user intent with respect to the topic-of-interest.

20. (canceled)