Measuring Page Viewership in a Social Network

• US 20130166725A1
• Filed: 12/23/2011
• Published: 06/27/2013
• Est. Priority Date: 12/23/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Liyanage, Janaka, Zhao, Wenrui, Giovanola, Eric Michel, Gross-Baser, David, Vora, Ami, Eisenberg, Louis, de Sa Resende, Danilo Torres, Ayyar, Srikant Ramakrishna, Frank, Ajoy Joseph
• Granted Patent: US 8,671,190 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page'"'"'s activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community'"'"'s interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.

Claims

1. A method, comprising:

receiving a like notification from a user for a page in a social networking system;

determining demographic information about the user from a profile associated with the user;

determining a like source; and

updating a page activity history associated with the page to reflect the like request by the user including the demographic information and the like source.

2. A method, comprising:

receiving a reach notification for a page in a social networking system, the reach notification indicating accessing of content on the page by a user of the social networking system;

determining demographic information about the user from a profile associated with the user;

determining a channel through which the user accessed the content; and

updating a page activity history associated with the page to reflect the reach notification by the user including the demographic information and the channel.

3. A method, comprising:

receiving a request from a page administrator of a social networking system for analytical information about the administered page;

retrieving page activity history associated with the page from a page activity database;

displaying in a first region of a user interface information describing the retrieved page activity history, including;

a number of likes received by the page; and

a number of users that created stories within the social networking system about the page during a time period;

displaying in a second region of the user interface information describing, for each of a plurality of posts on the page, information describing the retrieved page activity history, including;

a number of users that viewed the post within the time period; and

a number of users that created stories within the social networking system about the post during the time period.