METHOD AND SYSTEM FOR AUXILIARY DATA DETECTION AND DELIVERY

• US 20130167174A1
• Filed: 02/19/2013
• Published: 06/27/2013
• Est. Priority Date: 04/07/2000
• Status: Active Grant

• Current Assignee: Advocado, Inc.
• Original Assignee: Koplar Interactive Systems International, LLC
• Inventors: Koplar, Edward J.
• Granted Patent: US 8,850,468 B2
• Time in Patent Office: Days
• US Class Current: 725/37
• CPC Class Codes: G06K 19/07703 the interface being visual
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/418 External card to be used in combination with the client device, e.g. for conditional access
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17345 Control of the passage of the selected programme

Abstract

A method and system for auxiliary data detection. Data is received on a hand-held device from a display of a signal on a monitor. The signal is visually displayed on the monitor at a frequency. A modulated video signal is received on the hand-held device from a display device. The modulated video signal contains auxiliary data modulated within a video signal in a substantially invisible way. The modulated video signal is demodulated to obtain the auxiliary data. At least one of the data or the auxiliary data is processed to identify a promotional opportunity available through the hand-held device. The user of the hand-held device is notified of availability of the promotional opportunity through the hand-held device.

Claims

1. A method comprising:

receiving an encoded signal from a display device on a separate mobile electronic device, the encoded signal including an audio signal;

wirelessly receiving auxiliary data using an antenna of the mobile electronic device in response to receiving the encoded signal with the audio signal;

visually displaying a user input screen on a display of the mobile electronic device, the user input screen generated based on the auxiliary data;

receiving user input from a user of the mobile electronic device in response to the visual display of the user input screen; and

processing the user input on the mobile electronic device.

2. The method of claim 1, wherein the auxiliary data is encoded within at least one of the encoded signal or a subsequent encoded signal that is received from the display device.

3. The method of claim 1, wherein the mobile electronic device is a mobile telephone and the display device is a television.

4. The method of claim 1, wherein the mobile electronic device is a hand held computing device configured to operate as a telephone.

5. The method of claim 1, further comprising:

transmitting a user input notification over a network to a server, the user input notification based on processing of the user input;

receiving a server response from the server in response to transmission of the user input notification; and

visually displaying a user screen on the display of the mobile electronic device based on receipt of the server response.

6. The method of claim 1, wherein the display device includes visual indicia on the display device to indicate availability of the auxiliary data, and further comprising receiving a user request on the mobile electronic device to receive the encoded signal.

7. The method of claim 1, wherein the user input screen includes video that is different from video presented on the display device.

8. The method of claim 1, wherein wirelessly receiving the auxiliary data includes receiving a radio frequency signal.

9. The method of claim 1, further comprising providing the user with a game that is played on the mobile electronic device using the user input.

10. The method of claim 1, wherein at least one of receiving the user input or processing the user input includes providing the user with web browsing software on the mobile electronic device.

21. The method of claim 1, wherein at least one of receiving the user input or processing the user input includes providing the user with a game played on the mobile electronic device using the user input that is received responsive to receiving the encoded signal having the audio signal.

22. The method of claim 1, wherein displaying the user input screen includes providing the user with a promotional opportunity based on the auxiliary data.

11. A method comprising:

receiving an encoded signal from a display device on a separate mobile electronic device, the encoded signal including an audio signal;

triggering the mobile electronic device to obtain auxiliary data response to receiving the encoded signal with the audio signal;

visually displaying a user input screen on a display of the mobile electronic device, the user input screen generated based on the auxiliary data;

receiving user input from a user of the mobile electronic device in response to the visual display of the user input screen; and

processing the user input on the mobile electronic device.

12. The method of claim 11, wherein the auxiliary data is encoded within at least one of the encoded signal or a subsequent encoded signal that is received from the display device.

13. The method of claim 11, wherein the mobile electronic device is a mobile telephone and the display device is a television.

14. The method of claim 11, wherein the mobile electronic device is a hand held computing device configured to operate as a telephone.

15. The method of claim 11, further comprising:

transmitting a user input notification over a network to a server, the user input notification based on processing of the user input;

receiving a server response from the server in response to transmission of the user input notification; and

visually displaying a user screen on the display of the mobile electronic device based on receipt of the server response.

16. The method of claim 11, wherein the display device includes visual indicia on the display device to indicate availability of the auxiliary data, and further comprising receiving a user request on the mobile electronic device to receive the encoded signal.

17. The method of claim 11, wherein the user input screen includes video that is different from video presented on the display device.

18. The method of claim 11, wherein the auxiliary data is obtained by receiving a radio frequency signal at the mobile electronic device.

19. The method of claim 11, further comprising providing the user with a game that is played on the mobile electronic device using the user input.

20. The method of claim 11, wherein at least one of receiving the user input or processing the user input includes providing the user with web browsing software on the mobile electronic device.