METHODS AND SYSTEMS FOR AD PLACEMENT PLANNING
First Claim
1. A method comprising:
- using one or more computers, allocating a first inventory from a supply of unallocated inventory to a first advertiser, wherein the first inventory satisfies the first advertiser'"'"'s targeting criteria, and wherein the supply includes advertising opportunity inventory;
using one or more computers, allocating a second inventory from the supply of unallocated inventory to a second advertiser, wherein the second inventory satisfies the second advertiser'"'"'s targeting criteria;
using one or more computers, reserving a third inventory from the supply of unallocated inventory to the first advertiser, wherein the third inventory satisfies the first advertiser'"'"'s targeting criteria;
using one or more computers, reserving a fourth inventory from the supply of unallocated inventory to the second advertiser, wherein the fourth inventory satisfies the second advertiser'"'"'s targeting criteria; and
using one or more computers, allocating a fifth inventory to a third advertiser, wherein the fifth inventory satisfies the third advertiser'"'"'s targeting criteria and also satisfies the first advertiser'"'"'s targeting criteria or the second advertiser'"'"'s targeting criteria, by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory, wherein the shifted inventory is shifted out of the allocation for the first advertiser or the allocation for the second advertiser, and wherein the shifted inventory is replaced by the reserve inventory for the respective advertiser.
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Accused Products
Abstract
Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.
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Citations
20 Claims
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1. A method comprising:
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using one or more computers, allocating a first inventory from a supply of unallocated inventory to a first advertiser, wherein the first inventory satisfies the first advertiser'"'"'s targeting criteria, and wherein the supply includes advertising opportunity inventory; using one or more computers, allocating a second inventory from the supply of unallocated inventory to a second advertiser, wherein the second inventory satisfies the second advertiser'"'"'s targeting criteria; using one or more computers, reserving a third inventory from the supply of unallocated inventory to the first advertiser, wherein the third inventory satisfies the first advertiser'"'"'s targeting criteria; using one or more computers, reserving a fourth inventory from the supply of unallocated inventory to the second advertiser, wherein the fourth inventory satisfies the second advertiser'"'"'s targeting criteria; and using one or more computers, allocating a fifth inventory to a third advertiser, wherein the fifth inventory satisfies the third advertiser'"'"'s targeting criteria and also satisfies the first advertiser'"'"'s targeting criteria or the second advertiser'"'"'s targeting criteria, by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory, wherein the shifted inventory is shifted out of the allocation for the first advertiser or the allocation for the second advertiser, and wherein the shifted inventory is replaced by the reserve inventory for the respective advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; allocating a first inventory from a supply of unallocated inventory to a first advertiser, wherein the first inventory satisfies the first advertiser'"'"'s targeting criteria, and wherein the supply includes advertising opportunity inventory; allocating a second inventory from the supply of unallocated inventory to a second advertiser, wherein the second inventory satisfies the second advertiser'"'"'s targeting criteria; reserving a third inventory from the supply of unallocated inventory to the first advertiser, wherein the third inventory satisfies the first advertiser'"'"'s targeting criteria; reserving a fourth inventory from the supply of unallocated inventory to the second advertiser, wherein the fourth inventory satisfies the second advertiser'"'"'s targeting criteria; and allocating a fifth inventory to a third advertiser, wherein the fifth inventory satisfies the third advertiser'"'"'s targeting criteria and also satisfies the first advertiser'"'"'s targeting criteria or the second advertiser'"'"'s targeting criteria, by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory, wherein the shifted inventory is shifted out of the allocation for the first advertiser or the allocation for the second advertiser, and wherein the shifted inventory is replaced by the reserve inventory for the respective advertiser. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more computers, allocating a first inventory from a supply of unallocated inventory to a first advertiser, wherein the first inventory satisfies the first advertiser'"'"'s targeting criteria, and wherein the supply includes advertising opportunity inventory using one or more computers, allocating a second inventory from the supply of unallocated inventory to a second advertiser, wherein the second inventory satisfies the second advertiser'"'"'s targeting criteria; using one or more computers, reserving a third inventory from the supply of unallocated inventory to the first advertiser, wherein the third inventory satisfies the first advertiser'"'"'s targeting criteria, and wherein the third inventory is proportional to the first inventory; using one or more computers, reserving a fourth inventory from the supply of unallocated inventory to the second advertiser, wherein the fourth inventory satisfies the second advertiser'"'"'s targeting criteria, and wherein the fourth inventory is proportional to the second inventory; and using one or more computers, allocating a fifth inventory to a third advertiser, wherein the fifth inventory satisfies the third advertiser'"'"'s targeting criteria and also satisfies the first advertiser'"'"'s targeting criteria or the second advertiser'"'"'s targeting criteria, by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory, wherein the shifted inventory is shifted out of the allocation for the first advertiser or the allocation for the second advertiser, and wherein the shifted inventory is replaced by the reserve inventory for the respective advertiser.
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Specification