CUSTOMIZING OFFERS BASED ON THE OPPORTUNITY COST OF THE USER
First Claim
1. A method for providing merchant offers, the method comprising:
- determining, via a computing device processor, one or more costs associated with a user accepting a merchant offer;
generating, via a computing device processor, the merchant offer that is user-specific based on the determined costs; and
communicating, via a computing device, the merchant offer to the user.
1 Assignment
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Accused Products
Abstract
Embodiments of the present invention relate to systems, apparatus, methods and computer program products for providing users customized offers that reflect the user'"'"'s opportunity cost associated with accepting the offer. In this regard, the customized offers may include additional savings, in terms of an additional discount, percentage-off or other incentive, to account for the user'"'"'s specific transportation costs, time costs and the like. In additional embodiments the customization accounts for the user'"'"'s propensity for accepting offers and adjusts the offer discount, percentage-off or other incentive based on their historical acceptance rates. By customizing the offers to account for opportunity costs, and in some embodiments historical offer acceptance rates, the present invention serves to increase offer acceptance, thereby benefiting the program provider and/or the merchants offering the offers/deals.
114 Citations
45 Claims
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1. A method for providing merchant offers, the method comprising:
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determining, via a computing device processor, one or more costs associated with a user accepting a merchant offer; generating, via a computing device processor, the merchant offer that is user-specific based on the determined costs; and communicating, via a computing device, the merchant offer to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An apparatus for providing merchant offers, the method comprising:
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a computing device including a memory and at least one processor in communication with the memory; an opportunity cost module stored in the memory, executable by the processor and configured to determine one or more costs associated with a user accepting a merchant offer; a merchant offer module stored in the memory, executable by the processor and configured to generate the merchant offer that is user-specific based on the determined costs and initiate communication of the merchant offer to the user. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A computer program product, the computer program product comprising a non-transitory computer-readable medium having computer-executable instructions to cause a computer to implement the steps of:
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determining one or more costs associated with a user accepting a merchant offer; generating the merchant offer that is user-specific based on the determined costs; and communicating the merchant offer to the user. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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Specification