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CUSTOMIZING OFFERS BASED ON THE OPPORTUNITY COST OF THE USER

  • US 20130173393A1
  • Filed: 01/01/2012
  • Published: 07/04/2013
  • Est. Priority Date: 01/01/2012
  • Status: Abandoned Application
First Claim
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1. A method for providing merchant offers, the method comprising:

  • determining, via a computing device processor, one or more costs associated with a user accepting a merchant offer;

    generating, via a computing device processor, the merchant offer that is user-specific based on the determined costs; and

    communicating, via a computing device, the merchant offer to the user.

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