Methods and Systems for Determining, Monitoring, and Analyzing Personalized Response Variables Using Brain Wave Frequency Data and Interactive Multimedia Display

• US 20130179087A1
• Filed: 01/07/2013
• Published: 07/11/2013
• Est. Priority Date: 01/06/2012
• Status: Active Grant

• Current Assignee: Wujitech, Inc.
• Original Assignee: Wujitech, Inc.
• Inventors: GARRIPOLI, Francesco Garri
• Granted Patent: US 9,268,905 B2
• Time in Patent Office: Days
• US Class Current: 702/19
• CPC Class Codes: A61B 2560/0487 Special user inputs or interfaces
• CPC Class Codes: A61B 5/374 Detecting the frequency distribution of signals, e.g. detecting delta, theta, alpha, beta or gamma waves
• CPC Class Codes: A61B 5/742 using visual displays A61B5/339 takes precedence
• CPC Class Codes: G06F 3/015 Input arrangements based on nervous system activity detection, e.g. brain waves [EEG] detection, electromyograms [EMG] detection, electrodermal response detection

Abstract

A computer-implemented method for monitoring one or more response variables in response to a media segment using brain wave frequency data includes displaying a media segment to a user. The media segment includes one or more embedded flags to flag one or more positions of the media segment. The method further includes acquiring brain wave frequency data of the user, acquiring amplitude data of the acquired brain wave frequency data in one or more frequency bands; and determining one or more response variables in response to the acquired amplitude data of the acquired brain wave frequency data correlating to flagged positions of the media segment.

Claims

1. A computer-implemented method for monitoring one or more response variables in response to a media segment using brain wave frequency data, comprising:

displaying a media segment to a user, wherein the media segment includes one or more embedded flags to flag one or more positions of the media segment;

acquiring brain wave frequency data of the user;

acquiring amplitude data of the acquired brain wave frequency data in one or more frequency bands; and

determining one or more response variables in response to the acquired amplitude data of the acquired brain wave frequency data correlating to flagged positions of the media segment.

2. The method of claim 1, wherein determining one or more response variables comprises

acquiring values of one or more response variables corresponding to the acquired amplitude data in a lookup table.

3. The method of claim 2, wherein the lookup table comprises:

brain wave frequency data in one or more of alpha, beta, theta, delta, gamma, or mu frequency bands, or any combinations thereof; and

corresponding values for one or more response variables correlating to the brain wave frequency data in one or more of alpha, beta, theta, delta, gamma, or mu frequency bands, or any combinations thereof.

4. The method of claim 2, further comprising adjusting response variables in the lookup table to re-calibrate the lookup table with a user'"'"'s input.

5. The method of claim 1, further comprising displaying the one or more response variables in real time.

6. The method of claim 1, further comprising displaying in real time the acquired amplitude data of the acquired brain wave frequency data in one or more frequency bands using one or more brain wave frequency gauges.

7. The method of claim 6, further comprising displaying the acquired amplitude data correlating to the flagged positions of the media segment using one or more brain wave frequency gauges.

8. The method of claim 1, further comprising displaying the acquired amplitude data of the acquired brain wave frequency data in time-correlation with the displaying of the media segment.

9. An apparatus for monitoring one or more response variables in response to a media segment using brain wave frequency data, comprising:

a monitor for displaying a media segment, wherein the media segment includes one or more embedded flags to flag one or more positions of the media segment;

a device for acquiring a user'"'"'s brain wave frequency data;

at least one or more processors configured to acquire amplitude data of the acquired brain wave frequency data in one or more frequency bands, and determine one or more response variables in response to the acquired amplitude data of the acquired brain wave frequency data correlating to flagged positions of the media segment.

10. The apparatus of claim 9, further comprising a storage device that stores a lookup table, which comprises:

brain wave frequency data in one or more of alpha, beta, theta, delta, gamma, or mu frequency bands, or any combinations thereof; and

corresponding values for one or more response variables correlating to the brain wave frequency data in one or more of alpha, beta, theta, delta, gamma, or mu frequency bands, or any combinations thereof.

11. The apparatus of claim 10, wherein the at least one or more processors are configured to determine one or more response variables based on values of one or more response variables corresponding to the acquired amplitude data in the lookup table.

12. The apparatus of claim 10, wherein the at least one or more processors are further configured to adjust response variables in the lookup table to re-calibrate the lookup table with a user'"'"'s input.

13. The apparatus of claim 9, wherein the at least one or more processors are further configured to cause the monitor to display the one or more response variables in real time.

14. The apparatus of claim 9, wherein the at least one or more processors are further configured to cause the monitor to display in real time the acquired amplitude data of the acquired brain wave frequency data in one or more frequency bands using one or more brain wave frequency gauges.

15. The apparatus of claim 14, wherein the at least one or more processors are further configured to cause the monitor to display the acquired amplitude data correlating to the flagged positions of the media segment using one or more brain wave frequency gauges.

16. The apparatus of claim 9, wherein the at least one or more processors are further configured to cause the monitor to display the acquired amplitude data of the acquired brain wave frequency data in time-correlation with the displaying of the media segment.

17. A system for monitoring one or more response variables in response to a media segment using brain wave frequency data, comprising:

an interface module for displaying a media segment to a user, wherein the media segment includes one or more embedded flags to flag one or more positions of the media segment;

a brain frequency module for acquiring the brain wave frequency data in one or more frequency bands while the user is viewing the media segment;

a data processing module for acquiring amplitude data of the acquired brain wave frequency data in one or more frequency bands, and determine one or more response variables in response to the acquired amplitude data of the acquired brain wave frequency data correlating to flagged positions of the media segment; and

a storage module for storing the media segment.

18. The system of claim 17, wherein the storage module is configured to store data received from the interface module, brain frequency module, and/or data processing module.

19. The system of claim 17, wherein the data processing module is configured to acquire a lookup table associated with the user, and determine one or more response variables using the lookup table.

20. A system for monitoring brain wave, comprising:

an interface module configured to display a media segment to a user, wherein the media segment has integrated logic;

a brain frequency module configured to acquire brain wave frequency data in one or more frequency bands while the user is viewing the media segment;

a data processing module configured to adjust displaying of the media segment according to the acquired brain wave frequency data and the integrated logic.

21. A system of claim 20, wherein the integrated logic includes a threshold for the brain wave frequency data.

22. A system of claim 21, wherein when the acquired brain wave frequency data meets the threshold, the integrated logic is configured to cause the data processing module to generate a signal that requires a user'"'"'s response.