METHOD AND ARRANGEMENT FOR SEGMENTATION OF TELECOMMUNICATION CUSTOMERS
First Claim
1. A method of forming segments of customers in a communications network for use when offering services to customers jointly in said segments, the method comprising:
- collecting data relating to the customers'"'"' service usage and websites browsed by the customers,identifying subject domains associated to the browsed websites,determining a browsing behaviour of each customer based on their browsed websites and associated subject domains,determining domain interests of each customer based on said browsing behaviour, andassigning at least one customer segment to each customer based on his/her service usage and domain interests.
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Accused Products
Abstract
A method and arrangement in a segmentation manager (200, 600) for forming segments of customers in a communications network for use when offering services to customers jointly in those segments. In the segmentation manager, data relating to the customers'"'"' service usage and websites browsed by the customers is collected (500) and subject domains associated to the browsed websites are identified (502). A browsing behaviour of each customer is also determined (504) based on their browsed websites and associated subject domains, and domain interests of each customer are determined (506) based on their browsing behaviour. At least one customer segment is then assigned (508) to each customer based on his/her service usage and domain interests.
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Citations
20 Claims
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1. A method of forming segments of customers in a communications network for use when offering services to customers jointly in said segments, the method comprising:
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collecting data relating to the customers'"'"' service usage and websites browsed by the customers, identifying subject domains associated to the browsed websites, determining a browsing behaviour of each customer based on their browsed websites and associated subject domains, determining domain interests of each customer based on said browsing behaviour, and assigning at least one customer segment to each customer based on his/her service usage and domain interests. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An arrangement in a segmentation manager configured to form segments of customers in a communications network to be used for offering services to customers jointly in said segments, comprising:
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a data collector adapted to collect information on the customers'"'"' service usage (U) and information on websites browsed by the customers (B), a browsing analyzer adapted to identify subject domains associated to the browsed websites, determine a browsing behaviour of each customer based on their browsed websites and associated subject domains, and to determine domain interests of each customer based on said browsing behaviour, and a segmentation module adapted to assign a customer segment to each customer based on his/her service usage and domain interests. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification