SYSTEM AND METHOD FOR GENERATING AND SENDING PROMOTIONAL OFFERS VIA TEXT MESSAGE
First Claim
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1. One or more computer storage media having computer-executable instructions embodied thereon, that when executed, perform a method for electronically generating and providing promotional offers to a mobile device, the method comprising:
- receiving a plurality of consumer-initiated text messages directed to a common code, wherein each consumer-initiated text message includes a consumer request from a consumer; and
for each consumer-initiated text message,identifying a plurality of promotional offers matching the consumer request from a group of promotional offers for a number of businesses,sending a first promotional text message to the consumer, the first text message to the consumer including a first subset of the matched promotional offers, wherein at least one promotional offer in the first set is from a first business, andin response to a first reply text message from the consumer, sending a second promotional text message to the consumer, the second text message to the consumer including a second subset of the matched promotional offers, wherein at least one promotional offer in the second set is from a second business.
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Abstract
A method for electronically generating and providing promotional offers to a mobile device is provided. Consumer-initiated text messages are directed to a common code. Based on a natural language request from the consumer in the text message, promotional offers matching the consumer request from a group of promotional offers for a number of businesses are identified and sequentially sent in sets to the consumer. Promotional offers are provided based on the location of the consumer.
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Citations
20 Claims
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1. One or more computer storage media having computer-executable instructions embodied thereon, that when executed, perform a method for electronically generating and providing promotional offers to a mobile device, the method comprising:
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receiving a plurality of consumer-initiated text messages directed to a common code, wherein each consumer-initiated text message includes a consumer request from a consumer; and for each consumer-initiated text message, identifying a plurality of promotional offers matching the consumer request from a group of promotional offers for a number of businesses, sending a first promotional text message to the consumer, the first text message to the consumer including a first subset of the matched promotional offers, wherein at least one promotional offer in the first set is from a first business, and in response to a first reply text message from the consumer, sending a second promotional text message to the consumer, the second text message to the consumer including a second subset of the matched promotional offers, wherein at least one promotional offer in the second set is from a second business. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. One or more computer storage media having computer-executable instructions embodied thereon, that when executed, perform a method for electronically generating and providing promotional offers to a mobile device, the method comprising:
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storing a plurality of promotional offers, wherein each promotional offer includes one or more keywords, an advertisement value of each keyword, a geography associated with the offer, and the content of the offer; in response to a first consumer-initiated text message request to a common code, identifying a plurality of promotional offers matching the request by determining if the first consumer-initiated text message request includes a keyword associated with one or more of the promotional offers, filtering the identified promotional offers based on a location of the consumer; sending a first subset of the identified promotional offers to the consumer; in response to a consumer-initiated text message reply, sending a second subset of identified promotional offers to the consumer, wherein the advertisement value of each of the promotional offers in the first subset exceeds the advertisement value of each of the promotional offers in the second subset. - View Dependent Claims (15, 16)
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17. One or more computer storage media having computer-executable instructions embodied thereon, that when executed, perform a method for electronically generating and providing promotional offers to a mobile device, the method comprising:
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receiving a plurality of consumer-initiated text messages directed to a common code, wherein each text message includes a consumer-defined request from a consumer; and for each consumer-initiated text message, identifying a plurality of promotional offers matching the consumer-defined request from a group of promotional offers for a number of locations, sending a first promotional text message to the consumer, the first text message to the consumer including a first subset of the matched promotional offers, wherein at least one promotional offer in the first set is from a first business, and in response to a first reply text message from the consumer, sending a second promotional text message to the consumer, the second text message to the consumer including a second subset of matched promotional offers, wherein at least one promotional offer in the second set is from a second business. - View Dependent Claims (18, 19, 20)
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Specification