Location Blocking Service from a Web Advertiser
First Claim
1. A server, comprising:
- a memory in communication with the server, the memory including logic for enabling the server to perform operations comprising;
receiving an identity of a user of a device in communication with the server over a network, the device including a processing and control unit (PCU),receiving a location of the user,identifying a user-specific preference associated with the user in a database, the database containing a plurality of user-specific advertisements, user-specific preferences, and location-specific preferences,identifying a location-specific preference associated with the location of the user in the database,selecting a user-specific advertisement based on the identified user-specific preference and the identified location-specific preference in the database,receiving an activation of a location-blocking option, andsending the selected user-specific advertisement to the device overa communication network without transmitting the location of the user in the selected user-specific advertisement.
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Accused Products
Abstract
Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service promoter may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service promoter may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service promoter may disclose the mobile subscriber'"'"'s identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber'"'"'s identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile subscriber.
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20 Claims
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1. A server, comprising:
a memory in communication with the server, the memory including logic for enabling the server to perform operations comprising; receiving an identity of a user of a device in communication with the server over a network, the device including a processing and control unit (PCU), receiving a location of the user, identifying a user-specific preference associated with the user in a database, the database containing a plurality of user-specific advertisements, user-specific preferences, and location-specific preferences, identifying a location-specific preference associated with the location of the user in the database, selecting a user-specific advertisement based on the identified user-specific preference and the identified location-specific preference in the database, receiving an activation of a location-blocking option, and sending the selected user-specific advertisement to the device over a communication network without transmitting the location of the user in the selected user-specific advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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a server in communication with a database operating in a network, the database containing a plurality of user-specific advertisements a plurality of user-specific preferences, and a plurality of location-specific preferences; and a software code including computer-readable instructions that are executed by the server for performing operations comprising; receiving an identity of a user of a wireless device; receiving a location of the user, selecting a user-specific advertisement based on an identified user specific preference in the database and an identified location-specific preference in the database, sending the selected user-specific advertisement to the wireless device, the wireless device in communication with the network; wherein the selected user-specific advertisement is sent without transmitting the location of the user upon receiving an activation of a location blocking option from the wireless device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method, comprising:
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using a server including at least one processor for selecting an advertisement from a database including a plurality of user-specific advertisements, the selecting being based on a location of a wireless device operated by a user, a user-specific preference, and a location-specific preference; and sending the advertisement to the wireless device; wherein the advertisement is sent without transmitting the location of the user upon receiving an activation of a location blocking option from the wireless device. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification