SEARCH ENGINE OPTIMIZATION FOR CATEGORY SPECIFIC SEARCH RESULTS

• US 20130179420A1
• Filed: 01/09/2012
• Published: 07/11/2013
• Est. Priority Date: 01/09/2012
• Status: Active Grant

• Current Assignee: Brightedge Technologies Incorporated
• Original Assignee: Brightedge Technologies Incorporated
• Inventors: PARK, LEMUEL S., LIAO, LENNON, YU, JIMMY, YU, SAMMY
• Granted Patent: US 9,116,994 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Search engine optimization for all digital content of an entity, including category specific content such as images, videos, products, news, places, and other content, can change the entity'"'"'s visibility on the internet, particularly on search engine result pages. A method for increasing search engine optimization of digital content can include performing a search and analyzing the search results to identify category specific search results. The method can further include determining an equivalent search engine ranking for each category specific search result that depends on one or more factors and making a recommendation on how to increase the search engine optimization of the entity'"'"'s digital content.

Claims

1. A method of increasing search engine optimization performance of digital content, the method comprising:

performing, by a processing device, a category independent search for digital content on a network using one or more search terms to obtain search results;

obtaining, by the processing device, search engine optimization data from the search results;

analyzing, by the processing device, the search engine optimization data to identify category specific search results;

determining, by the processing device, an equivalent search engine ranking for each of the category specific search results with respect to non-category specific search results; and

generating, by the processing device, a report indicating the equivalent search engine ranking for each of the category specific search results.

2. A method according to claim 1, wherein the equivalent search engine ranking for each of the category specific search results accounts for a display position of the category specific search results with respect to non-category specific search results.

3. A method according to claim 1, wherein the equivalent search engine ranking for each of the category specific results accounts for different presentations of the search results to a user.

4. A method according to claim 3, wherein presentations of the search results to the user vary according to the size of the display upon which the results are displayed.

5. A method according to claim 1, wherein the search results from the category independent search vary according to previous searches performed by a user.

6. A method according to claim 5, wherein the previous search performed includes a geographical location.

7. A method according to claim 1, wherein the search results from the category independent search vary according to previous social actions performed by a user.

8. A method according to claim 1, wherein the equivalent search engine ranking for each of the category specific search results accounts for a category of a search result.

9. A method according to claim 8, wherein the category specific search results are within one of the following categories of digital content:

images, videos, news, shopping, blogs, books, places, discussions, and recipes.

10. A method according to claim 8, wherein category specific search results in a news category are not ranked.

11. A method according to claim 8, wherein category specific search results in a places category are not ranked.

12. A method according to claim 8, wherein category specific search results in a video category are not ranked when the results have been available on the network for less than a predetermined period.

13. A method according to claim 1, wherein performing the category independent search includes performing at least two category independent searches, wherein a first category independent search is performed by accessing a first server in a first geographic location and a second category independent search is performed by accessing a second server in a second geographic location.

14. A method according to claim 13, wherein the same search terms are used for the first category independent search and the second category independent search.

15. A method according to claim 13, wherein determining an equivalent search result ranking includes determining an equivalent search result ranking for each category independent search performed by accessing servers in different geographic locations.

16. A method according to claim 1, wherein the search engine optimization data is analyzed to identify category specific search results that reference an entity.

17. A method according to claim 16, further comprising analyzing the search engine optimization data to identify non-category specific search results that reference the entity and determining a search engine ranking for the non-category specific results that reference the entity.

18. A method according to claim 16, further comprising comparing the ranking of the non-category specific results that reference the entity and the category specific results that reference the entity and making a recommendation based on the comparison.

19. A method according to claim 16, further comprising analyzing the search engine optimization data to identify category specific search results that do not reference the entity and providing the search engine optimization data for the category specific search results that do not reference the entity to the entity.

20. A method according to claim 16, further comprising analyzing the search engine optimization data to identify category specific search results that do not reference the entity and making a recommendation that the entity produce material in the category of the category specific search results that do not reference the entity.

21. A method according to claim 16, wherein the one or more search terms are keywords used for search engine optimization.

22. A method according to claim 21, wherein the steps of:

performing a category independent search,

obtaining search engine optimization data,

analyzing the search engine optimization data, and

determining an equivalent search engine ranking,

are repeated for additional keywords used by the entity for search engine optimization, wherein the generated report indicates all the searched keywords that result in category specific search results and the equivalent rankings for each category specific search result.

23-25. -25. (canceled)