Reducing Ad Impact to Browser Onload Event

• US 20130179767A1
• Filed: 01/05/2012
• Published: 07/11/2013
• Est. Priority Date: 01/05/2012
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Roy, Paul, Bajric, Dinko, Bershansky, Gregory, Polak, Alex
• Granted Patent: US 9,177,076 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]

Abstract

Various embodiments pertain to techniques for decreasing an amount of time to a browser onload event by asynchronously loading web page content. In various embodiments, frames are utilized to trigger an onload event before all content in a web page is loaded. In some embodiments, various components of the web page, such as advertisements, are provided in frames, and the loading of the components is triggered by an onload event of the frame. In other words, an empty frame can be provided for the purposes of triggering both a frame onload event and an onload event for the web page. The frame onload event can cause a page script to be executed effective to load the components into the frames. In some embodiments, two or more nested frames are utilized to provide asynchronous loading of web page components while maintaining compatibility of the advertisement or multimedia items and the web page.

Claims

1. A computer-implemented method comprising:

creating a frame for a web page, the frame having empty content;

firing a first onload event indicative that the frame has loaded;

executing, responsive to firing the onload event for the frame, a script effective to cause a content item to be loaded using the frame; and

firing a second onload event indicative that the web page has loaded, wherein firing of the second onload event occurs after the firing of the first onload event but before the content item is loaded using the frame.

2. The computer-implemented method of claim 1, executing a script comprising executing a script effective to cause an advertisement to be loaded using the frame.

3. The computer-implemented method of claim 1, the frame being a first frame, executing a script comprising executing a script effective to create a second frame within the first frame and to cause the content item to be loaded using the second frame.

4. The computer-implemented method of claim 1, further comprising:

creating an element for the web page in addition to the frame; and

firing a corresponding onload event for the element indicative that the element has loaded;

wherein firing the second onload event occurs after the firing of the first onload event and the corresponding onload event for the element.

5. The computer-implemented method of claim 4, the frame being a first frame, executing a script comprising executing a script effective to create a second frame within the first frame and to cause the content item to be loaded using the second frame.

6. The computer-implemented method of claim 5, the content item comprising at least an advertisement, an image, a video, a multimedia presentation, audio, or text.

7. One or more computer-readable storage media comprising instructions that are executable to cause a device to perform a process comprising:

receiving code corresponding to a web page;

parsing the code effective to generate one or more tokens;

creating a plurality of elements according to the tokens, one of the plurality of elements comprising a frame;

triggering a web page onload event for the web page responsive to ascertaining an occurrence of an onload event corresponding to each of the plurality of elements; and

responsive to the occurrence of the onload event for the frame, executing a script effective to cause a content item to be loaded using the frame.

8. The one or more computer-readable storage media of claim 7, wherein triggering of the web page onload event occurs after the occurrence of the onload event for the frame but before executing the script has completed.

9. The one or more computer-readable storage media of claim 7, the frame being a first frame, executing a script comprising executing a script effective to create a second frame within the first frame and to cause a content item to be loaded using the second frame.

10. The one or more computer-readable storage media of claim 9, the content item comprising at least one of an advertisement, an image, a video, a multimedia presentation, audio, or text.

11. The one or more computer-readable storage media of claim 7, further comprising:

loading content for at least one of the plurality of elements, wherein the onload event corresponding to the at least one element does not occur until loading content for the at least one element is completed.

12. The one or more computer-readable storage media of claim 11, wherein triggering of the web page onload event occurs after the occurrence of the onload event for the frame but before the content item is loaded using the frame.

13. The one or more computer-readable storage media of claim 11, wherein triggering of the web page onload event occurs after the occurrence of the onload event for the frame but before executing the script has completed.

14. A device comprising:

one or more processors;

one or more computer-readable storage media;

one or more modules embodied on the one or more computer-readable storage media and executable under the influence of the one or more processors, the one or more modules configured to;

fire a first onload event for a frame of a web page;

responsive to firing the first onload event, execute a script effective to cause a content item to be loaded using the frame; and

fire a second onload event corresponding to the web page, wherein the second onload event is fired responsive to the first onload event but during execution of the script.

15. The device of claim 14, the one or more modules further configured to:

parse source code corresponding to the web page; and

create a plurality of elements for the web page, the plurality of elements comprising the frame.

16. The device of claim 15, the one or more modules further configured to:

fire a corresponding onload event for each of the plurality of elements, wherein the second onload event is fired after the first onload event and the corresponding onload events for each of the plurality of elements have fired.

17. The device of claim 16, wherein the content item comprises at least one of an advertisement, an image, a video, a multimedia presentation, audio, or text.

18. The device of claim 14, the frame being a first frame, the script effective to cause a content item to be loaded using the first frame by causing the content item to be loaded into a second frame within the first frame.

19. The device of claim 18 wherein the content item comprises at least one of an advertisement, an image, a video, a multimedia presentation, audio, or text.

20. The device of claim 14, the one or more modules further configured to:

create the frame having empty content, wherein the one or more modules is configured to fire a first onload event for a frame of a web page after creation of the frame having empty content.