Multi-Component Advertising Campaigns
First Claim
1. A computerized method for implementing a multi-component advertising campaign, comprising:
- defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities;
receiving an advertising request from a requesting device during presentation of the targeted digital media;
selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and
transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media.
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Accused Products
Abstract
A computerized method, system and computer program product for implementing a multi-component advertising campaign, respectively comprising steps, structure and instructions for defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media.
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Citations
15 Claims
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1. A computerized method for implementing a multi-component advertising campaign, comprising:
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defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computerized system for implementing a multi-component advertising campaign, comprising:
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an advertisement decision management computing system configured to define data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; the advertisement decision management computing system further configured to receive an advertising request from a requesting device during presentation of the targeted digital media; the advertisement decision management computing system further configured to select one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and the advertisement decision management computing system further configured to transmit information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media. - View Dependent Claims (9, 10, 11)
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12. A computer program product, tangibly embodied in a machine-readable storage device, for implementing a multi-component advertising campaign, comprising instructions being operable to cause data processing apparatus to:
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define data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receive an advertising request from a requesting device during presentation of the targeted digital media; select one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmit information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media. - View Dependent Claims (13, 14, 15)
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Specification