DYNAMICALLY PRESENTING INFORMATION OF POTENTIAL INTEREST TO A VARYING TRANSITORY GROUP OF INDIVIDUALS SCANNED BY FACIAL RECOGNITION IN A CONSUMER MARKETING ENVIRONMENT

• US 20130182917A1
• Filed: 01/16/2012
• Published: 07/18/2013
• Est. Priority Date: 01/16/2012
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Rakshit, Sarbajit Kumar, Kritt, Barry Alan, Sremaniak, Shawn Konrad
• Application Number:
  US13/351,190
• Publication Number:
  US 20130182917A1
• Time in Patent Office: Days
• US Class Current: 382/118
• CPC Class Codes: G06F 18/00 Pattern recognition
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06V 40/16 Human faces, e.g. facial parts, sketches or expressions

Abstract

Video monitoring of groups of individuals who are passing into and out of defined areas, such as sections in shopping malls, to dynamically attempt to recognize and capture the profiles of a plurality of individuals who are in the defined area during a determined time period and whose facial recognition match stored facial recognition profiles. Accordingly, once the method recognizes the recognition profiles of a plurality of individuals, the plurality of recognized individuals have their interests screened for interests in common. These screened common interests may be used to directly present advertisements and like information in the area where the plurality of individuals have been recognized.

Claims

1. A computer controlled method for presenting information to groups of individuals dynamically moving into and out of a defined area comprising:

providing a database storing the facial recognition profile of each of a mass of individuals,

connecting each profile with interests of each individual;

dynamically video monitoring said defined area to recognize facial profiles of a plurality of individuals who are in the defined area during a time period;

screening the interests of said recognized plurality of individuals to determine interests in common of said plurality of individuals;

dynamically visualizing an area of interest of an individual as a circle surrounding each recognized individual;

monitoring said surrounding circles for maximum circle overlap densities; and

dynamically presenting information to said plurality of individuals within said desired area based upon said maximum dynamic circle overlap densities.

2. The method of claim 1, wherein the information is presented is visually displayed.

3. The method of claim 2, wherein the presented information is an advertisement related to businesses in said defined area.

4. The method of claim 3, wherein the defined area is a portion of a shopping mall.

5. The method of claim 3, wherein said interests of said individuals are derived from social media information provided by the individuals to said social media.

6. The method of claim 3, wherein the presented information is in the form of electronic entertainment.

7. The method of claim 4, wherein said screening for interests in common is weighted to include both numbers of individuals having selected interest, and the weight of the interests with respect to the interests of said businesses.

8. A computer controlled system for presenting information to groups of individuals dynamically moving into and out of a defined area comprising:

a processor; and

a computer memory holding computer program instructions which when executed by the processor perform the method comprising;

providing a database storing the facial recognition profile of each of a mass of individuals,

connecting each profile with interests of each individual;

dynamically video monitoring said defined area to recognize facial profiles of a plurality of individuals who are in the defined area during a time period;

screening the interests of said recognized plurality of individuals to determine interests in common of said plurality of individuals;

dynamically visualizing an area of interest of an individual as a circle surrounding each recognized individual;

monitoring said surrounding circles for maximum circle overlap densities; and

dynamically presenting information to said plurality of individuals within said desired area based upon said maximum dynamic circle overlap densities.

9. The system of claim 8, wherein the information is presented is visually displayed.

10. The system claim 9, wherein the presented information is an advertisement related to businesses in said defined area.

11. The system of claim 10, wherein the defined area is a portion of a shopping mall.

12. The system of claim 10, wherein said performed method derives the interests of said individuals from social media information provided by the individuals to said social media.

13. The system of claim 10, wherein the presented information is in the form of electronic entertainment.

14. The system of claim 11, wherein said performed method screens for interests in common by weighting the numbers of individuals having selected interest, with the weight of the interests with respect to the interests of said businesses.

21. The computer usable storage medium of claim 13, wherein said program when executed causes the computer to screen for interests in common by weighting to include both numbers of individuals having selected interest, and the weight of the interests with respect to the interests of said businesses.

15. A computer usable non-transitory storage medium having stored thereon a computer readable program for presenting information to groups of individuals dynamically moving into and out of a defined area, wherein the computer readable program when executed on a computer causes the computer to:

provide a database storing the facial recognition profile of each of a mass of individuals,

connect each profile with interests of each individual;

dynamically video monitor said defined area to recognize facial profiles of a plurality of individuals who are in the defined area during a time period;

screen the interests of said recognized plurality of individuals to determine interests in common of said plurality of individuals;

dynamically visualize an area of interest of an individual as a circle surrounding each recognized individual;

monitor said surrounding circles for maximum circle overlap densities; and

dynamically present information to said plurality of individuals within said defined area based upon said maximum dynamic circle overlap densities.

16. The computer usable storage medium of claim 15, wherein the information is presented is visually displayed.

17. The computer usable storage medium of claim 16, wherein the presented information is an advertisement related to businesses in said defined area.

18. The computer usable storage medium of claim 16, wherein the defined area is a portion of a shopping mall.

19. The computer usable storage medium of claim 16, wherein said program when executed causes the computer to derive said interests of said individuals from social media information provided by the individuals to said social media.

20. The computer usable storage medium of claim 17, wherein the presented information is in the form of electronic entertainment.