ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA
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Accused Products
Abstract
Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first response data from a first data collection modality and second response data from a second data collection modality from a subject exposed to an advertisement or entertainment. The example method also includes generating a coupling index based on first data from a first frequency band of the first response data and second data from a second frequency band of the first response data, the first frequency band and the second frequency band being different. In addition, the example methods includes generating validation data based on the second response data and one or more of the first response data or the coupling index and determining an effectiveness of the advertisement or entertainment based on one or more of the coupling index or the validation data.
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Citations
20 Claims
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1. (canceled)
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2. A method comprising:
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analyzing electroencephalographic data gathered from a subject while exposed to an advertisement or entertainment, the electroencephalographic data comprising a first frequency band and a second frequency band; identifying a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band; and determining an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (3, 4, 5, 6, 7, 8)
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9. A system comprising:
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an analyzer to analyze electroencephalographic data gathered from a subject while exposed to an advertisement or entertainment, the electroencephalographic data comprising a first frequency band and a second frequency band; a processor to identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band; and an estimator to determine an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A tangible machine readable storage device or storage disc comprising machine readable instructions thereon which, when read, cause a machine to at least:
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analyze electroencephalographic data gathered from a subject while exposed to an advertisement or entertainment, the electroencephalographic data comprising a first frequency band and a second frequency band; identify a degree of phase synchrony between a first pattern of oscillation in the first frequency band and a second pattern of oscillation in the second frequency band; and determine an effectiveness of the advertisement or entertainment based on the degree of phase synchrony. - View Dependent Claims (17, 18, 19, 20)
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Specification