CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS
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Accused Products
Abstract
Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels.
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Citations
21 Claims
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1. (canceled)
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2. A method comprising:
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analyzing first neuro-response data gathered from a first subject exposed to source material to determine a first subject resonance to a first portion of the source material and a second subject resonance to a second portion of the source material; identifying a first priming level of the first portion of the source material based on a first attribute of the source material and the first subject resonance; and identifying a second priming level of the second portion of the source material based on a second attribute of the source material and the second subject resonance; and selecting (a) the first portion of the source material or (b) the second portion of the source material for inclusion of an advertisement based on the first priming level and the second priming level. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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an analyzer to analyze first neuro-response data gathered from a first subject exposed to source material to determine a first subject resonance to a first portion of the source material and a second subject resonance to a second portion of the source material; a processor to identify a first priming level of the first portion of the source material based on a first attribute of the source material and the first subject resonance and to identify a second priming level of the second portion of the source material based on a second attribute of the source material and the second subject resonance; and a selector to select (a) the first portion of the source material or (b) the second portion of the source material for inclusion of an advertisement based on the first priming level or the second priming level. - View Dependent Claims (12, 13, 14, 15)
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16. A tangible machine readable storage device or storage disc comprising instructions, which when read, cause a machine to at least:
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analyze first neuro-response data gathered from a first subject exposed to source material to determine a first subject resonance to a first portion of the source material and a second subject resonance to a second portion of the source material; identify a first priming level of the first portion of the source material based on a first attribute of the source material and the first subject resonance; identify a second priming level of the second portion of the source material based on a second attribute of the source material and the second subject resonance; and select (a) the first portion of the source material or (b) the second portion of the source material for inclusion of an advertisement based on the at least one of first priming level and the second priming level. - View Dependent Claims (17, 18, 19, 20, 21)
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Specification