SYSTEM AND METHOD FOR SINGLE SIGN ON TARGETED ADVERTISING

• US 20130185153A1
• Filed: 11/29/2012
• Published: 07/18/2013
• Est. Priority Date: 02/15/2007
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Howcroft, Jerald Robert
• Application Number:
  US13/689,104
• Publication Number:
  US 20130185153A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04L 63/0815 providing single-sign-on or federations
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method is disclosed for selecting targeted advertising data, the method including but not limited to determining an advertising data type for a single sign on subscriber; sending an image advertisement when the advertising data type is image; sending an audio advertisement when the advertising data type is audio; and sending a video advertisement when the advertising data type is video. A system and computer readable medium for performing the method are also disclosed.

Claims

1. A method for selecting targeted advertising data, the method comprising:

determining an advertising data type for a single sign on subscriber;

sending an image advertisement when the advertising data type is image;

sending an audio advertisement when the advertising data type is audio; and

sending a video advertisement when the advertising data type is video.

2. The method of claim 1, the method further comprising:

determining an advertisement type for the single sign on subscriber;

sending a banner advertisement when the advertisement type is banner;

sending a pop-up advertisement when the advertisement type is pop-up; and

sending an icon advertisement when the advertisement type is icon.

3. The method of claim 1, the method further comprising:

monitoring each of a plurality of the single sign on subscriber'"'"'s responses from a plurality of end user devices to each of a plurality of advertisements having a plurality of advertising data types in a plurality of data communications networks to obtain single sign on subscriber response tendency data for a plurality of single sign on subscriber end user devices associated with the single sign on subscriber, wherein the response tendency data is based on a historical log of the plurality of responses end user devices indicating a tendency to respond to one of a particular data type and a particular advertising type.

4. The method of claim 3 further comprising:

tracking the plurality of the end user'"'"'s responses to for different advertising data types presented to the end user device, wherein the advertising types are indicated for advertising data and end user device types to which the single sign on subscriber responds;

selecting a data type, advertising type and end user device type for targeted advertising data based on the tracked response tendency data and current location of the single sign on subscriber, wherein the tracked response tendency data indicates the single sign on subscriber'"'"'s response tendencies for an the single sign on identity to the different data types, advertising types for advertising data and end user device types to which the single sign on subscriber responds.

5. The method of claim 4, the method further comprising:

determining a single sign on subscriber end user device type from the response tendency data for the single sign on subscriber;

sending an advertisement to a television display when the end user device type is a television display;

sending an advertisement to a cell phone when the end user device type is cell phone; and

sending an advertisement to a personal computer when the end user device type is a personal computer.

6. The method of claim 1, further comprising:

determining a characteristic for an single sign on subscriber end user device; and

adapting an advertising data format for the single sign on subscriber end user device to match the characteristic of the single sign on end user device.

7. The method of claim 6, wherein the end user device is selected based on the end user device response tendency data indicating an end user device type to which the single sign on subscriber tends to respond.

8. The method of claim 1, comprising:

sending targeted advertising data having a data type selected based on a single sign on end user d from a single sign on subscriber advertising profile.

9. A system for selecting targeted advertising, the system comprising:

a processor in data communication with a tangible non-transitory computer readable storage medium; and

a computer program stored in the tangible non-transitory computer readable storage medium for execution by the processor, the computer program comprising;

instructions to determine an advertising data type for a single sign on subscriber;

instructions to send an image advertisement when the advertising data type is image;

instructions to send an audio advertisement when the advertising data type is audio; and

instructions to send a video advertisement when the advertising data type is video.

10. The system of claim 9, the computer program further comprising:

instructions to determine an advertisement type for the single sign on subscriber;

instructions to send a banner advertisement when the advertisement type is banner;

instruction to send a pop-up advertisement when the advertisement type is pop-up; and

instructions to send an icon advertisement when the advertisement type is icon.

11. The system of claim 9, the computer program further comprising:

instructions to monitor each of a plurality of the single sign on subscriber'"'"'s responses from a plurality of end user devices to each of a plurality of advertisements having a plurality of advertising data types in a plurality of data communications networks to obtain single sign on subscriber response tendency data for a plurality of single sign on subscriber end user devices associated with the single sign on subscriber, wherein the response tendency data is based on a historical log of the plurality of responses end user devices indicating a tendency to respond to one of a particular data type and a particular advertising type.

12. The system of claim 11, the computer program further comprising:

instructions to track the plurality of the end user'"'"'s responses to for different advertising data types for advertising presented to the end user device, wherein the advertising types are for advertising data and end user device types to which the single sign on subscriber responds;

instructions to select a data type, advertising type and end user device type for targeted advertising data based on the tracked response tendency data and current location of the single sign on subscriber, wherein the tracked response tendency data indicates the single sign on subscriber'"'"'s response tendencies for an the single sign on identity to the different data types, advertising types for advertising data and end user device types to which the single sign on subscriber responds.

13. The system of claim 12, the computer program further comprising:

instructions to determine a single sign on subscriber end user device type from the response tendency data for the single sign on subscriber;

instructions to send an advertisement to a television display when the end user device type is a television display;

instructions to send an advertisement to a cell phone when the end user device type is cell phone; and

instructions to send an advertisement to a personal computer when the end user device type is a personal computer.

14. The system of claim 9, the computer program further comprising:

instructions to determine a characteristic for an single sign on subscriber end user device; and

adapting an advertising data format for the single sign on subscriber end user device to match the characteristic of the single sign on end user device.

15. The system of claim 14, wherein the end user device is selected based on the end user device response tendency data indicating an end user device type to which the single sign on subscriber tends to respond.

16. The system of claim 9, the computer program further comprising

instructions to send targeted advertising data having a data type selected based on a single sign on end user data type response tendency data from a single sign on subscriber advertising profile.

19. The medium of claim 16, the computer program further comprising:

instructions to monitor each of a plurality of the single sign on subscriber'"'"'s responses from a plurality of end user devices to each of a plurality of advertisements having a plurality of advertising data types in a plurality of data communications networks to obtain single sign on subscriber response tendency data for a plurality of single sign on subscriber end user devices associated with the single sign on subscriber, wherein the response tendency data is based on a historical log of the plurality of responses end user devices indicating a tendency to respond to one of a particular data type and a particular advertising type.

20. The medium of claim 16, the computer program further comprising:

instructions to track the plurality of the end user'"'"'s responses to for different advertising data types presented to the end user device, wherein the advertising types are for advertising data and end user device types to which the single sign on subscriber responds.

17. A non-transitory computer readable storage medium containing a computer program for execution by the processor, the computer program comprising:

instructions to determine an advertising data type for a single sign on subscriber;

instructions to send an image advertisement when the advertising data type is image;

instructions to send an audio advertisement when the advertising data type is audio; and

instructions to send a video advertisement when the advertising data type is video.

18. The medium of claim 17, the computer program further comprising:

instructions to determine an advertisement type for the single sign on subscriber;

instructions to send a banner advertisement when the advertisement type is banner;

instruction to send a pop-up advertisement when the advertisement type is pop-up; and

instructions to send an icon advertisement when the advertisement type is icon.