Monetization of a Media Channel Network
First Claim
1. A computer implemented method for facilitating leverage of first and second channels in a communication network, the first channel associated with a first channel operator and having a first channel audience, the first channel operable to convey first channel content to a first content receiving device operable to present the first channel content to an associated recipient in the first channel audience, the second channel associated with a second channel operator and having a second channel audience, the second channel operable to convey second channel content to a second content receiving device operable to present the second channel content to an associated recipient in the second channel audience, the method comprising:
- receiving, by a computer, from the first channel operator and the second channel operator, first data indicative of an authorization to enable the transmission of third-party content via the first channel and the second channel, respectively;
receiving, by the computer, from a plurality of third-party content sources, third-party content and second data associated with the third-party content, the second data indicative of an authorization to transmit the associated third-party content via the first channel and/or the second channel;
correlating, by the computer, the first data received from the first channel operator and the second channel operator with the second data received from each of the plurality of third-party content sources;
determining when the first data received from the first channel operator or the second channel operator correlates with the second data received from one of the plurality of third-party content sources; and
facilitating, for each determined correlation, the transmission, by the computer, of the respective third-party content associated with the correlated second data, via the respective channel corresponding to the correlated first data, to the respective content receiving device for presentation to the respective defined channel audience.
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Accused Products
Abstract
The disclosed embodiments relate to a media or communication network or platform that facilitates communication via one or more media or communication channels. Moreover, the disclosed embodiments allow one or more third-party content sources to determine how their content is transmitted or conveyed, when their content is transmitted or conveyed, and/or which channels should be used to transmit or convey their content. One or more third-party content sources may, for instance, target one or more specific channels based on, for example, the one or more channel operators, the audience of the one or more channels, or the like. This allows one or more third-party content sources to leverage their content against channel operators or content from other third-party content sources. One or more third-party content sources may, for example, bid against other third-party content sources for the ability to transmit or convey their content via the one or more channels.
15 Citations
26 Claims
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1. A computer implemented method for facilitating leverage of first and second channels in a communication network, the first channel associated with a first channel operator and having a first channel audience, the first channel operable to convey first channel content to a first content receiving device operable to present the first channel content to an associated recipient in the first channel audience, the second channel associated with a second channel operator and having a second channel audience, the second channel operable to convey second channel content to a second content receiving device operable to present the second channel content to an associated recipient in the second channel audience, the method comprising:
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receiving, by a computer, from the first channel operator and the second channel operator, first data indicative of an authorization to enable the transmission of third-party content via the first channel and the second channel, respectively; receiving, by the computer, from a plurality of third-party content sources, third-party content and second data associated with the third-party content, the second data indicative of an authorization to transmit the associated third-party content via the first channel and/or the second channel; correlating, by the computer, the first data received from the first channel operator and the second channel operator with the second data received from each of the plurality of third-party content sources; determining when the first data received from the first channel operator or the second channel operator correlates with the second data received from one of the plurality of third-party content sources; and facilitating, for each determined correlation, the transmission, by the computer, of the respective third-party content associated with the correlated second data, via the respective channel corresponding to the correlated first data, to the respective content receiving device for presentation to the respective defined channel audience. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system for facilitating the leveraging of first and second channels in a communication network, the first channel associated with a first channel operator and having a first channel audience, the first channel operable to convey first channel content to a first content receiving device operable to present the first channel content to an associated recipient in the first channel audience, the second channel associated with a second channel operator and having a second channel audience, the second channel operable to convey second channel content to a second content receiving device operable to present the second channel content to an associated recipient in the second channel audience, the system comprising:
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a communication platform in communication with the first channel operator, the second channel operator, a plurality of third-party content sources, the first content receiving device, and the second content receiving device, wherein the communication platform is operable to receive, from the first channel operator and the second channel operator, first data indicative of an authorization to enable the transmission of third-party content via the first channel and the second channel, respectively, and wherein the communication platform is operable to receive, from the plurality of third-party content sources, third-party content and second data associated with the third-party content, the second data indicative of an authorization to transmit the associated third-party content via the first channel and/or the second channel; and a permission matrix operable to correlate the first data received from the first channel operator and the second channel operator with the second data received from each of the plurality of third-party content sources, wherein the communication platform is operable to determine, using the permission matrix, when the first data received from the first channel operator or the second channel operator correlates with the second data received from one of the plurality of third-party content sources, and, for each determined correlation, the communication platform is operable to facilitate the transmission of the respective third-party content associated with the correlated second data, via the respective channel corresponding to the correlated first data, to the respective content receiving device for presentation to the respective defined channel audience. - View Dependent Claims (21, 22, 23, 24, 25)
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26. A system for facilitating the leveraging of first and second channels in a communication network, the first channel associated with a first channel operator and having a first channel audience, the first channel operable to convey first channel content to a first content receiving device operable to present the first channel content to an associated recipient in the first channel audience, the second channel associated with a second channel operator and having a second channel audience, the second channel operable to convey second channel content to a second content receiving device operable to present the second channel content to an associated recipient in the second channel audience, the system comprising a processor, a memory coupled with the processor, and a network interface operative to couple the processor with the first channel operator, the second channel operator, a plurality of third-party content sources, the first content receiving device, and the second content receiving device, the system further comprising:
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first logic stored in the memory and executable by the processor to cause the processor to receive, from the first channel operator and the second channel operator, first data indicative of an authorization to enable the transmission of third-party content via the first channel and the second channel, respectively, and second logic, coupled with the first logic, stored in the memory and executable by the processor to cause the processor to to receive, from the plurality of third-party content sources, third-party content and second data associated with the third-party content, the second data indicative of an authorization to transmit the associated third-party content via the first channel and/or the second channel; and third logic, coupled with the second logic, stored in the memory and executable by the processor to cause the processor to correlate the first data received from the first channel operator and the second channel operator with the second data received from each of the plurality of third-party content sources, fourth logic, coupled with the third logic, stored in the memory and executable by the processor to cause the processor to determine when the first data received from the first channel operator or the second channel operator correlates with the second data received from one of the plurality of third-party content sources; and fifth logic, coupled with the fourth logic, stored in the memory and executable by the processor to cause the processor to facilitate, for each determined correlation, the transmission of the respective third-party content associated with the correlated second data, via the respective channel corresponding to the correlated first data, to the respective content receiving device for presentation to the respective defined channel audience.
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Specification