System for Scanable Icon Detection and Management
First Claim
1. A system for managing information relating to a predetermined graphical image that includes a coded data sequence, the predetermined graphical image included in an analog or digital video signal, the data sequence generated by a source provider, the system comprising:
- a. A data stream processor configured to receive and process one or more analog or digital video signals;
b. A video decoder configured to decode at least one of the analog or digital video signals in order to generate a digital video data stream;
c. A graphical image detector configured to receive a digital video data stream from the data stream processor or the video decoder, and to locate in the video data stream, data corresponding to the predetermined graphical image;
d. A lookup table configured to receive information relating to detection parameters for one or more different types of graphical images that include coded data sequences, and to provide information relating to detection parameters for the type of the predetermined graphical image to the graphical image detector;
e. A graphical image decoder configured to receive information from the graphical image detector and to decode the predetermined graphical image in order to extract at least some of the data in the data sequence of the predetermined graphical image;
f. A first library configured to receive from the graphical image decoder decoded information from the predetermined graphical image and ancillary information relating to the predetermined graphical image, the ancillary information relevant to the analog or digital video signal that includes the predetermined graphical image.
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Accused Products
Abstract
This invention enables Scanable Icons, which may be predetermined graphical images, and similar encoded information to be applied to video systems in a manner that is user-friendly and brings many of the advantages of easy information access and management to the video environment. The optical path normally required when using such encoded information is avoided. Supplementary information, including more details for advertisements, is provided in a non-invasive manner, allowing the user to access the supplementary information at convenient times and locations. The Scanable Icon adds a symbol to the existing advertisement without increasing its duration. Advertising is made substantially more effective for the advertiser and more useful for the consumer.
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Citations
22 Claims
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1. A system for managing information relating to a predetermined graphical image that includes a coded data sequence, the predetermined graphical image included in an analog or digital video signal, the data sequence generated by a source provider, the system comprising:
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a. A data stream processor configured to receive and process one or more analog or digital video signals; b. A video decoder configured to decode at least one of the analog or digital video signals in order to generate a digital video data stream; c. A graphical image detector configured to receive a digital video data stream from the data stream processor or the video decoder, and to locate in the video data stream, data corresponding to the predetermined graphical image; d. A lookup table configured to receive information relating to detection parameters for one or more different types of graphical images that include coded data sequences, and to provide information relating to detection parameters for the type of the predetermined graphical image to the graphical image detector; e. A graphical image decoder configured to receive information from the graphical image detector and to decode the predetermined graphical image in order to extract at least some of the data in the data sequence of the predetermined graphical image; f. A first library configured to receive from the graphical image decoder decoded information from the predetermined graphical image and ancillary information relating to the predetermined graphical image, the ancillary information relevant to the analog or digital video signal that includes the predetermined graphical image. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for managing information relating to a predetermined graphical image that includes a coded data sequence, the predetermined graphical image included in an analog or digital video signal, the data sequence generated by a source provider, the system included in a processing facility of a video provider, the system comprising:
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a. A data stream processor configured to receive and process one or more analog or digital video signals; b. A video decoder configured to decode at least one of the analog or digital video data signals in order to generate a digital video data stream; c. A graphical image detector configured to receive a digital video data stream from the data stream processor or the video decoder, and to locate in the video data stream, data corresponding to the predetermined graphical image; d. A lookup table configured to receive information relating to detection parameters for one or more different types of graphical images that include coded data sequences, and to provide information relating to detection parameters for the type of the predetermined graphical image to the graphical image detector; e. A graphical image decoder configured to receive information from the graphical image detector and to decode the predetermined graphical image in order to extract at least some of the data in the coded data sequence included in the predetermined graphical image; f. A first library configured to receive from the graphical image decoder decoded information from the predetermined graphical image and ancillary information relating to the predetermined graphical image, the ancillary information relevant to the analog or digital video data signal that includes the predetermined graphical image; and g. A second library configured to receive at least some of the information in the first library and local control or downloadable instructions, and to output information relating to the coded data sequence included in the predetermined graphical image and the ancillary information relevant to the analog or digital video data signal that includes the predetermined graphical image, to at least one media insertion and management processing facility. - View Dependent Claims (19)
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20. A method for managing information relating to a predetermined graphical image that includes a coded data sequence, the predetermined graphical image included in an analog or digital video signal, the data sequence generated by a source provider, the method comprising:
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a. In a data stream processor, receiving and processing one or more analog or digital video signals; b. In a video decoder, decoding at least one of the signals and generating a digital video data stream; c. In a graphical image detector, receiving a digital video data stream from the data stream processor or the video decoder, and locating in the video data stream, data corresponding to the predetermined graphical image; d. In a lookup table, receiving information relating to detection parameters for one or more different types of graphical images that include coded data sequences, and providing information relating to detection parameters for the type of the predetermined graphical image to the graphical image detector; e. In a graphical image decoder, receiving information from the graphical image detector and decoding the predetermined graphical image to extract at least some of the data in the data sequence of the predetermined graphical image; and f. In a first library, receiving from the graphical image decoder decoded information from the predetermined graphical image and ancillary information relating to the predetermined graphical image, the ancillary information relevant to the data signal that includes the predetermined graphical image. - View Dependent Claims (21, 22)
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Specification