DETERMINING WHETHER TO LAUNCH A PARTICULAR OFFERING
First Claim
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1. A method, comprising:
- receiving survey responses regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types; and
performing, by a computer, an analysis of the survey responses, the analysis comprising;
deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, the derived measures including a first measure based on a number of users who expressed interest in purchasing a first of the plural different types of offerings, and a second measure based on a number of users who expressed interest in purchasing a second of the plural different types of offerings;
computing, based at least on a relationship between the first and second measures, an indication of profitability regarding the second type of offering; and
outputting the indication of profitability to allow for a determination of whether to launch the second type of offering.
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Abstract
Survey responses are received regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types. An analysis of the survey responses is performed. The analysis includes deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, and computing, based on the measures, an indication of profitability regarding a particular one of the plural different types of offerings. The indication of profitability to allow for a determination of whether to launch the particular type of offering.
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Citations
19 Claims
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1. A method, comprising:
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receiving survey responses regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types; and performing, by a computer, an analysis of the survey responses, the analysis comprising; deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, the derived measures including a first measure based on a number of users who expressed interest in purchasing a first of the plural different types of offerings, and a second measure based on a number of users who expressed interest in purchasing a second of the plural different types of offerings; computing, based at least on a relationship between the first and second measures, an indication of profitability regarding the second type of offering; and outputting the indication of profitability to allow for a determination of whether to launch the second type of offering. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An article comprising at least one non-transitory machine-readable storage medium storing instructions that upon execution cause a system to:
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receive survey responses regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types; and perform an analysis of the survey responses, the analysis comprising; deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, the derived measures including a first measure based on a number of users who expressed interest in purchasing a first of the plural different types of offerings, and a second measure based on a number of users who expressed interest in purchasing a second of the plural different types of offerings; computing, based at least on a relationship between the first and second measures, an amount of the second type of offering that users would have to purchase to achieve profitability increase over the first type of offering; outputting the computed amount as an indication of profitability, to allow for a determination of whether to launch the second type of offering. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A system comprising:
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at least one processor to; receive survey responses regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types; and perform an analysis of the survey responses, the analysis comprising; deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, the derived measures including a first measure based on a number of users who expressed interest in purchasing a first of the plural different types of offerings, and a second measure based on a number of users who expressed interest in purchasing a second of the plural different types of offerings; computing, based at least on a relationship between the first and second measures, an indication of profitability regarding the second type of offering; and outputting the indication of profitability to allow for a determination of whether to launch the second type of offering. - View Dependent Claims (19)
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Specification