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DETERMINING WHETHER TO LAUNCH A PARTICULAR OFFERING

  • US 20130191181A1
  • Filed: 01/25/2012
  • Published: 07/25/2013
  • Est. Priority Date: 01/25/2012
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • receiving survey responses regarding user interest in offerings of plural different types based on proposed incentives for the offerings of the plural different types; and

    performing, by a computer, an analysis of the survey responses, the analysis comprising;

    deriving measures based on the survey responses regarding user interest in the offerings of the plural different types, the derived measures including a first measure based on a number of users who expressed interest in purchasing a first of the plural different types of offerings, and a second measure based on a number of users who expressed interest in purchasing a second of the plural different types of offerings;

    computing, based at least on a relationship between the first and second measures, an indication of profitability regarding the second type of offering; and

    outputting the indication of profitability to allow for a determination of whether to launch the second type of offering.

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