LOCATION-BASED APPLICATION POP UP

• US 20130191215A1
• Filed: 01/20/2012
• Published: 07/25/2013
• Est. Priority Date: 01/20/2012
• Status: Abandoned Application

• Current Assignee: Verizon Media, Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Metcalf, Michael
• Application Number:
  US13/355,347
• Publication Number:
  US 20130191215A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment, a plurality of bids on a location are obtained, wherein each of the plurality of bids pertains to one of a plurality of applications. A pre-defined number of the plurality of applications are selected based, at least in part, upon the plurality of bids, such that a set of one or more of the plurality of applications is identified, wherein each of the plurality of bids pertains to an exclusive right for the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to be provided to users present at the location. The set of one or more of the plurality of applications are associated with the location.

Claims

1. A method, comprising:

identifying by a network device a location, the location being associated with a set of one or more applications;

ascertaining by the network device a set of one or more users that are present at the location; and

providing by the network device the set of one or more applications or one or more advertisements to the set of one or more users, each of the advertisements pertaining to a corresponding one of the set of one or more applications.

2. The method as recited in claim 1, further comprising:

auctioning the location such that the set of one or more applications are associated with the location prior to performing the identifying, ascertaining, and providing steps.

3. The method as recited in claim 2, wherein auctioning comprises:

auctioning an exclusive right pertaining to the set of one or more applications, the exclusive right being for the set of one or more applications or for advertisements pertaining to the set of one or more applications to be provided to users present at the location.

4. The method as recited in claim 2, wherein auctioning the location comprises:

obtaining a plurality of bids for the location, each of the plurality of bids pertaining to one of a plurality of applications; and

selecting a pre-defined number of the plurality of applications based, at least in part, upon the plurality of bids.

5. The method as recited in claim 1, wherein providing the set of one or more applications or one or more advertisements to the set of one or more users comprises:

providing the set of one or more applications or one or more advertisements to one of the set of one or more users when the one of the set of one or more users enters or arrives at the location.

6. The method as recited in claim 1, wherein providing the set of one or more applications or one or more advertisements to the set of one or more users comprises:

providing the set of one or more applications or one or more advertisements to one of the set of one or more users within a pre-determined period of time from when the one of the set of one or more users enters or arrives at the location.

7. The method as recited in claim 1, wherein the location comprises a geographical area, wherein providing the set of one or more applications or one or more advertisements to the set of one or more users comprises:

providing the set of one or more applications or one or more advertisements to one of the set of one or more users when the one of the set of one or more users enters the geographical area or within a pre-determined period of time from when the one of the set of users enters the geographical area.

8. A method, comprising:

identifying by a network device a location at which a user is present;

ascertaining by the network device a set of one or more applications associated with the location; and

providing by the network device the set of one or more applications or one or more advertisements to the user, each of the advertisements pertaining to a corresponding one of the set of one or more applications.

9. The method as recited in claim 8, wherein identifying by a network device a location at which a user is present comprises:

monitoring activities of the user to identify the location at which the user is present.

10. The method as recited in claim 8, wherein identifying by a network device a location at which a user is present comprises:

monitoring the location to identify users that are present at the location.

11. The method as recited in claim 8, further comprising:

auctioning the location such that the set of one or more applications are associated with the location prior to performing the identifying, ascertaining, and providing steps.

12. The method as recited in claim 11, wherein auctioning comprises:

auctioning an exclusive right pertaining to the set of one or more applications, the exclusive right being for the set of one or more applications or for advertisements pertaining to the set of one or more applications to be provided to users present at the location.

13. The method as recited in claim 11, wherein auctioning the location comprises:

obtaining a plurality of bids for the location, each of the plurality of bids pertaining to one of a plurality of applications; and

selecting a pre-defined number of the plurality of applications based, at least in part, upon the plurality of bids.

14. A method, comprising:

obtaining a plurality of bids for a location, each of the plurality of bids pertaining to one of a plurality of applications;

selecting a pre-defined number of the plurality of applications based, at least in part, upon the plurality of bids, such that a set of one or more of the plurality of applications is identified, wherein each of the plurality of bids pertains to an exclusive right for the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to be provided to users present at the location; and

associating the set of one or more of the plurality of applications with the location.

15. The method as recited in claim 14, further comprising:

ascertaining a set of one or more users that are present at the location; and

automatically providing the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to the set of one or more users.

16. The method as recited in claim 14, further comprising:

determining that a user is present at the location;

identifying the set of one or more applications associated with the location; and

providing the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to the user.

17. The method as recited in claim 14, further comprising:

obtaining a second plurality of bids for a second location, each of the second plurality of bids pertaining to one of a second plurality of applications; and

selecting a pre-defined number of the second plurality of applications based, at least in part, upon the second plurality of bids, such that a second set of one or more of the second plurality of applications is generated, wherein each of the second plurality of bids pertains to an exclusive right for the second set of one or more applications or one or more advertisements pertaining to the second set of one or more applications to be provided to users present at the second location; and

associating the second set of one or more of the second plurality of applications with the second location

18. A non-transitory computer-readable medium, comprising:

instructions for identifying a location, the location being associated with a set of one or more applications;

instructions for ascertaining a set of one or more users that are present at the location; and

instructions for providing by the network device the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to the set of one or more users, each of the advertisements pertaining to a corresponding one of the set of one or more applications.

19. The non-transitory computer-readable medium as recited in claim 18, wherein providing the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to the set of one or more users is performed in response to ascertaining the set of one or more users that are present at the location.

20. The non-transitory computer-readable medium as recited in claim 18, wherein identifying a location comprises:

determining the location associated with the set of one or more applications.

21. An apparatus, comprising:

a processor; and

a memory, at least one of the processor or the memory being adapted for;

obtaining a plurality of bids for a location, each of the plurality of bids pertaining to one of a plurality of applications;

selecting a pre-defined number of the plurality of applications based, at least in part, upon the plurality of bids, such that a set of one or more of the plurality of applications is identified, wherein each of the plurality of bids pertains to an exclusive right for the set of one or more applications or one or more advertisements pertaining to the set of one or more applications to be provided to users present at the location; and

associating the set of one or more of the plurality of applications with the location.

22. The apparatus as recited in claim 21, at least one of the processor or the memory being further adapted for performing further steps, comprising:

ascertaining a set of one or more users that are present at the location; and

automatically providing the set of one or more applications or the one or more advertisements pertaining to the set of one or more applications to the set of one or more users.

23. The apparatus as recited in claim 21, at least one of the processor or the memory being further adapted for performing further steps, comprising:

determining that a user is present at the location;

identifying the set of one or more applications associated with the location; and

providing the set of one or more applications or one or more advertisements to the set of one or more users, each of the advertisements pertaining to a corresponding one of the set of one or more applications.

24. The apparatus as recited in claim 21, at least one of the processor or the memory being further adapted for performing further steps, comprising:

charging an amount for the associating, wherein the amount is based, at least in part, upon the pre-defined number of the plurality of applications.