System and Method for User Generated Content in Media Advertisements

• US 20130191219A1
• Filed: 01/19/2012
• Published: 07/25/2013
• Est. Priority Date: 01/19/2012
• Status: Abandoned Application

• Current Assignee: Zumobi Incorporated (Aclate, Inc.)
• Original Assignee: Zumobi Incorporated (Aclate, Inc.)
• Inventors: SanGiovanni, John, Bederson, Benjamin B., House, Sean, Donovan, Andrew
• Application Number:
  US13/353,676
• Publication Number:
  US 20130191219A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06T 3/40 Scaling of whole images or parts thereof, e.g. expanding or contracting
• CPC Class Codes: G09G 2340/0442 Handling or displaying different aspect ratios, or changing the aspect ratio
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 5/14 Display of multiple viewports

Abstract

Allowing an app having access to hidden resources on a device to present third party media to the device user via that app such that requests included in the third party media which require access to hidden resources can be fulfilled without requiring further permission by the user. In one embodiment, a third party advertisement is presented to a user via an app that has been enabled by the user. The enabled app is pre-approved by the user, and by any authorizing organization, to access hidden resources, such as camera, recorder, and personal data. In this manner, third party requests that require access to such hidden data can control such access without requiring further action by the user.

Claims

1. A method of gaining access to a hidden resource on a device by a party not privy to such hidden resource, said method comprising:

presenting a request to a user of said device, said request stemming from a third party and requiring use of said hidden resource, said request presented to said user though an application enabled by said user; and

allowing access to said third party to said hidden resource, said allowing controlled, at least in part, by said enabled application upon affirmatively enabling said request by said user.

2. The method of claim 1 wherein said hidden resource comprises at least one of the following:

camera, camcorder, audio recorder, credit card data, social network accessing data, passwords, personal data.

3. The method of claim 1 wherein said request is imbedded in an advertisement displayed on said device while said user of said device is currently using said application.

4. The method of claim 3 wherein said request within said advertisement is for said user to take a photograph using a camera of said device, and said photograph is transmitted under control of the third party.

5. The method of claim 4 wherein the photograph is sent to said third party.

6. The method of claim 1 wherein said request is embedded in a merchandise order displayed on said device while said user of said device is currently using said application, and wherein said hidden resource is credit card information to facilitate payment for ordered merchandise.

7. The method of claim 1 wherein said request is in relation to a third party and is a request for said user to follow said third party on a social network, and wherein said hidden resource is said user'"'"'s login information to said social network.

8. The method of claim 1 wherein the device is a hand-held mobile computing device including at least one of a mobile phone, tablet and MP3 player.

9. The method of claim 1 wherein the device is one of a desktop and notebook computer.

10. The method of claim 1 wherein said third party provides content within said application which includes HTML coding.

11. The method of claim 1 wherein said HTML coding provides instructions to said application regarding the use of said hidden resource.

12. A method of allowing a party not in privy with a mobile device to access hidden resources on said device, said method comprising:

opening an app on said mobile device, said app having pre-authorized access to at least certain of said hidden resources;

displaying within said open app media originating from a third party, said media containing at least one request to be accepted or rejected by a user of said app; and

upon accepting a request from a third party, enabling one of said certain hidden resources to be under control of said third party using said app'"'"'s pre-authorized access to said certain hidden resources.

13. The method of claim 12 wherein enabling one of said certain hidden resources provides the third party control of a camera on said mobile device.

14. The method of claim 12 wherein enabling one of said certain hidden resources provides the third party with the ability to retrieve a voice recording from said mobile device.

15. The method of claim 12 wherein enabling one of said certain hidden resources provides the third party with the ability to retrieve a video recording from said mobile device.

16. The method of claim 12 wherein enabling one of said certain hidden resources provides the third party with the ability to retrieve a stored information from said mobile device.

17. The method of claim 16 wherein said stored information includes at least one of photographs, video recordings and audio recordings.

18. The method of claim 12 wherein said third party request requires use of said device'"'"'s camera, wherein when a photograph is taken with said camera said photograph is communicated to said third party without further action by said user.

19. The method of claim 12 wherein said third party request requires personal data of said user and wherein when said user accepts said request said personal data is communicated to said third party without further action by said user.

20. The method of claim 12 wherein the mobile device is one of a tablet device, smartphone, and MP3 player.

21. A method of uploading photographs from a mobile device;

said method comprising;

delivering media to said mobile device, said media containing an advertisement from a party not in privy with said device, said media delivered to said device via an enabled application contained on said device, said application not exclusively associated with said party delivering said media, said application having a pre-established permission relationship with said mobile device to enable certain media creation resources;

displaying on said device said delivered media,

communicating to a user of said device via said displayed media a request for said user to create local media at said device using said device'"'"'s media creation resources, said media creation resources not being controllable by said third party, and

enabling said media creation resources under at least partial control of said particular application.

22. The method of claim 21 further comprising:

uploading locally created media upon creation without further action required by said user.

23. The method of claim 21 wherein said media includes HTML coding.

24. The method of claim 23 wherein said HTML coding provides instructions to said particular application regarding the use of said media creation resources.