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PRICING AND DELIVERY OF ADVERTISING BASED ON EXPOSURE TIME

  • US 20130191226A1
  • Filed: 01/20/2012
  • Published: 07/25/2013
  • Est. Priority Date: 01/20/2012
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving, from each of one or more advertisers, an ad and an associated purchase of ad presentation time;

    receiving, from a client, a request for an ad;

    determining an amount of presentation time for each ad, wherein the amount of presentation time comprises the amount of time each ad has previously been presented; and

    selecting an ad for presentation to the client based on the purchase of ad presentation time associated with each ad and the determined amount of presentation time for each ad.

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