PRICING AND DELIVERY OF ADVERTISING BASED ON EXPOSURE TIME
First Claim
1. A method comprising:
- receiving, from each of one or more advertisers, an ad and an associated purchase of ad presentation time;
receiving, from a client, a request for an ad;
determining an amount of presentation time for each ad, wherein the amount of presentation time comprises the amount of time each ad has previously been presented; and
selecting an ad for presentation to the client based on the purchase of ad presentation time associated with each ad and the determined amount of presentation time for each ad.
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0 Petitions
Accused Products
Abstract
An online advertising system receives ads and ad exposure goals, such as a desired number of impressions or amount of presentation time, from advertisers. The online advertising system may also receive a time-based advertising purchase. A request for an ad is received for a client, and an amount of exposure is determined for each received ad across a plurality of ad mediums. The ad mediums may include both controlled ad mediums and external ad mediums. The advertising system selects an ad for presentation among the received ads based on the received ad exposure goals associated with the ads and the determined amount of exposure for each ad. The advertising system may select an ad by determining bids for each ad and conducting an auction among the ads. In such an embodiment, the advertising system may determine the bids for ads that have met their ad exposure goals to be zero.
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Citations
20 Claims
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1. A method comprising:
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receiving, from each of one or more advertisers, an ad and an associated purchase of ad presentation time; receiving, from a client, a request for an ad; determining an amount of presentation time for each ad, wherein the amount of presentation time comprises the amount of time each ad has previously been presented; and selecting an ad for presentation to the client based on the purchase of ad presentation time associated with each ad and the determined amount of presentation time for each ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method comprising:
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receiving, from each of one or more advertisers, an ad, an associated bid of ad presentation time per unit of time, and an associated ad budget; receiving, from a client, a request for an ad; determining an amount of presentation time for each ad, wherein the amount of presentation time comprises the amount of time each ad has previously been presented; and selecting an ad for presentation to the client based on the purchase of ad presentation time per unit of time associated with each ad, the ad budget associated with each ad, and the determined amount of presentation time for each ad. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A system comprising:
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a receiver module configured to receive, from each of one or more advertisers, an ad and an associated purchase of ad presentation time, and to receive, from a client, a request for an ad; an exposure determination module configured to determine an amount of presentation time for each ad, wherein the amount of presentation time comprises the amount of time each ad has previously been presented; and an ad server configured to select an ad for presentation to the client based on the purchase of ad presentation time associated with each ad and the determined amount of presentation time for each ad.
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Specification