OPTIMIZING LOCATION AND MOBILE SEARCH

• US 20130191361A1
• Filed: 01/23/2013
• Published: 07/25/2013
• Est. Priority Date: 01/19/2012
• Status: Active Grant

• Current Assignee: Brightedge Technologies Incorporated
• Original Assignee: Brightedge Technologies Incorporated
• Inventors: YU, Jimmy, YU, Sammy, PARK, Lemuel S., ZIOLA, Thomas J., SPOHN, Markus, AJOKU, Emeka
• Granted Patent: US 9,367,634 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Claims

1. A method of analyzing, reporting on, and optimizing digital content for searches performed on mobile devices, the method comprising:

receiving digital content that includes one or more pages intended for display on various classes of devices;

receiving search results for one or more of the various classes of devices;

analyzing, by a processor, the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in the search results for the one or more of the various classes of devices;

analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the search results for the one or more of the various classes of devices; and

generating one or more recommendations for adapting the digital content based on the optimizations across the one or more of the various classes of devices.

2. The method of claim 1, wherein the digital content is a website and the one or more pages are webpages of the website.

3. The method of claim 1, wherein the one or more properties of the digital content include a size of one or more of the one or more pages, a compression ratio of one or more of the one or more pages, a cache control setting for the server hosting the digital content, a keyword type, location information availability, a mobile device flag, a mobile device sub-domain, and mobile device specific content.

4. The method of claim 3, wherein the keyword type property includes lengths of keywords on the digital content, keywords associated with an auto-complete feature used by a mobile device, or keywords associated with a location on the digital content.

5. The method of claim 4, wherein the auto-complete feature used by the mobile device includes a predictive word search feature and a predictive phrase search feature.

6. The method of claim 3, wherein the mobile device flag property includes the digital content being configured to redirect a server to one or more of the pages of the digital content configured for a device that requested the digital content.

7. The method of claim 6, wherein the device that requested the digital content is a mobile device and the one or more of the pages of the digital content configured for the mobile device includes the mobile device sub-domain and the mobile device specific content.

8. The method of claim 1, wherein the property of the digital content includes a keyword type, the method further comprising:

generating a keyword location map that rates search performances of keywords based on search locations, wherein one of the optimizations to apply to the digital content includes the inclusion of a keyword from the keyword location map.

9. The method of claim 8, wherein the search performance of the keywords is based on the search volume of the keywords.

10. The method of claim 1, wherein the property of the digital content includes location information, wherein analyzing the location information when the digital content includes location information further includes determining when the location information includes one or more of the following fields:

an address field, a business hours field, a map field, a directions field, a phone number field, and a customer review field.

11. The method of claim 1, wherein the property of the digital content includes location information and analyzing the location information when the digital content includes location information further includes:

searching second digital content separate from the digital content for the location information, the second digital content operated by a third party; and

analyzing the location information at the second digital content for format and accuracy.

12. The method of claim 10, wherein one of the one or more optimizations to apply to the digital content includes updating location information.

13. The method of claim 1, wherein the method is performed by a first system, the method further comprising automatically and directly inputting one or more of the one or more recommendations from within the first system into a second system through a direct interface or an application specific interface, wherein the second system is a database or a content management system and the first system is a search engine optimization platform.

14. A method of search engine optimization based on a location, the method comprising:

performing a first search on a network with a search engine using a first keyword to obtain first search results, the first search based on a first location;

identifying a first position for a reference to digital content within the first search results;

performing a second search on the network with the search engine using a second keyword to obtain second search results, the second search based on a second location;

identifying a second position for the reference to the digital content within the second search results; and

generating a recommendation based on the first position and the second position to adapt the digital content to improve the position of the reference to the digital content within either or both the first and second search results.

15. The method of claim 14, wherein the first search and the second search are performed using a mobile device or various other classes of devices.

16. The method of claim 14, wherein the first location is in a first region and the second location is in a second region different from the first region.

17. The method of claim 14, wherein the first keyword includes the first location and the second keyword does not include the second location, wherein the device requesting the search indicates the second location to the search engine.

18. The method of claim 14, wherein the first keyword is the same as the second keyword and the first and second keywords do not include the first location and the second location wherein the device requesting the search indicates the first and the second location to the search engine

19. The method of claim 18, further comprising:

performing a plurality of searches on the network, each of the plurality of searches performed using the first keyword to obtain a plurality of search results, each of the plurality of searches based on a different location;

identifying a position for the reference to the digital content within each of the plurality of search results; and

generating the recommendation based on the first position, the second positions, and the position for each of the plurality of search results.

20. The method of claim 14, wherein either or both of the first keyword and second keyword includes a group of keywords.

21. The method of claim 14, further comprising generating a plurality of recommendations wherein the plurality of recommendations are prioritized based on web analytics information collected regarding the references to the digital content.

22. The method of claim 14, wherein the method is performed by a first system, the method further comprising automatically and directly inputting the recommendation from within the first system into a second system through a direct interface or an application specific interface, wherein the second system is a database or a content management system and the first system is a search engine optimization platform.

23. The method of claim 14, further comprising:

identifying a third position for a reference to other digital content within the first search results;

identifying a fourth position for the reference to the other digital content within the second search results;

comparing the third and fourth positions to the first and second positions, respectively;

when the third and fourth positions are better than the first and second positions, respectively, generating a recommendation to adapt the digital content to include position information types similar to position information types associated with the reference to the other digital content.

24. A method of optimizing a website for searches performed using a search engine that are based on physical locations where the searches are requested by managing location data for the website, the method comprising:

accessing location data in a location database, the location data being associated with and available on a website of a business and the location data including information about at least one physical location of the business;

receiving search results for one or more locations;

analyzing, by a processor, the location data to determine one or more properties of the location data that relates to placement of a reference to the website in the search results for the one or more locations;

analyzing the properties of the location data to determine one or more optimizations to apply to the location data to improve the placement of the reference to the website in the search results for the one or more locations; and

generating one or more recommendations for adapting the location data based on the optimizations.

25. The method of claim 24, wherein the one or more properties of the location data include accuracy of the location data, data field types, and data field formatting.

26. The method of claim 25, wherein the data field types include an address field, a map field, a directions field, a phone number field, an hours field, and a customer review field.

27. The method of claim 24, wherein the location database is part of a content management system that manages the content displayed on the website.

28. The method of claim 24, wherein the location database is part of a database external to the website controlled by a third party.

29. The method of claim 24, wherein the method is performed by a first system, the method further comprising automatically and directly inputting one or more of the one or more recommendations from within the first system into a second system through a direct interface or an application specific interface, wherein the second system is a database or a content management system and the first system is a search engine optimization platform.