METHODS AND SYSTEMS FOR DETERMINING MEDIA VALUE

• US 20130191380A1
• Filed: 03/11/2013
• Published: 07/25/2013
• Est. Priority Date: 03/12/2010
• Status: Abandoned Application

• Current Assignee: General Sentiment, Inc.
• Original Assignee: General Sentiment, Inc.
• Inventors: Fasciano, Mark, Skiena, Steve, ARTZT, Greg, Lloyd, Levon
• Application Number:
  US13/794,385
• Publication Number:
  US 20130191380A1
• Time in Patent Office: Days
• US Class Current: 707/727
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Exemplary embodiments are directed to determining a media value associated mentions of an entity in one or more documents based on a sentiment attributed to the mentions of the entity and/or a frequency with which the entity is mentioned. Exemplary embodiments can include a media value engine that can identify mentions of an entity in documents, attribute sentiment to the mentions of the entity; determine a polarity of the sentiment, and calculate a media value attributed to the entity based on the sentiment.

Claims

1. A method of determining media value of an entity of interest comprising:

calculating a media value based on a frequency of instances of the entity included in one or more documents,

wherein calculating the media value is based on a sentiment associated with the instances of the entity included in the one or more documents and

wherein calculating the media value comprises;

determining a weighted value attributed to the entity;

determining a total number of references to the entity in the one or more documents; and

multiplying the weighted value attributed to the entity by the total number of references to the entity in the one or more documents to generate a weighted entity reference value.

11. The method of claim 1, further comprising:

identifying instances of the entity included in one or more computer documents; and

associating a sentiment with the instances of the entity.

12. The method of claim 1, further comprising:

generating a media value report using the media value.

13. The method of claim 1, wherein the media value is represented in terms of a financial value.

17. The method of claim 1, wherein the one or more documents are published within a specified time range.

18. The method of claim 1, wherein calculating the media value further comprises:

determining an exposure number representing a number of people to which the one or more documents are distributed;

determining an economic value per person attributed to exposure of the one or more documents; and

multiplying the exposure number by the economic value to generate a media value multiplier.

2-10. -10. (canceled)

14-15. -15. (canceled)

16. A system for determining media value of an entity of interest comprising:

a computing system having one or more computers, the computing system being configured to calculate a media value based on a frequency of instances of the entity included in one or more computer documents

wherein calculating the media value is based on sentiment associated with instances of the entity included in one or more computer documents and

wherein calculating the media value comprises;

determining a weighted value attributed to the entity;

determining a total number of references to the entity in the one or more computer documents; and

multiplying the weighted value attributed to the entity by the total number of references to the entity in the one or more computer documents to generate a weighted entity reference value.

19. The system of claim 16, wherein the one or more computer documents are published within a specified time range.

20. The system of claim 16, wherein calculating the media value further comprises:

determining an exposure number representing a number of people to which the one or more computer documents are distributed;

determining an economic value per person attributed to exposure of the one or more computer documents; and

multiplying the exposure number by the economic value to generate a media value multiplier.