PERSONALIZATION ENGINE FOR BUILDING A DYNAMIC CLASSIFICATION DICTIONARY

• US 20130191391A1
• Filed: 07/23/2012
• Published: 07/25/2013
• Est. Priority Date: 06/27/2008
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Pradhan, Tushar, Osborne, Thomas, Potter, John
• Granted Patent: US 9,619,467 B2
• Time in Patent Office: Days
• US Class Current: 707/737
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/353 into predefined classes
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A dynamic classification dictionary is built for use in profiling and targeting users for additional relevant content. Behavioral data is gathered from user activity, and user documents and actions are categorized. Author-generated document classification information is analyzed and assigned a first taxonomic noun to characterize the document. User-generated tags characterizing a portion of the document are assigned a second taxonomic noun. Search terms that resulted in the user accessing the document are identified and assigned a third taxonomic noun. Attributes related to the manner in which the document was accessed are evaluated and assigned a fourth taxonomic noun. The document is processed using pattern rules to extract a fifth taxonomic noun. The taxonomic nouns are aggregated into a composite set of taxonomic nouns, and the dynamic classification dictionary is build by storing the composite set of taxonomic nouns.

Claims

1. A computer-implemented method executed by one or more computing devices for building a dynamic classification dictionary, the method comprising:

assigning, by at least one of the one or more computing devices, one or more sets of taxonomic nouns based upon at least one of;

author-generated classification information regarding a document;

a user-generated tag characterizing a portion of the document; and

a method of access through which the document has been accessed;

aggregating, by at least one of the one or more computing devices, the one or more sets of taxonomic nouns into a composite set of taxonomic nouns; and

building, by at least one of the one or more computing devices, a dynamic classification dictionary based on the composite set of taxonomic nouns.

2. An apparatus for building a dynamic classification dictionary, the apparatus comprising:

one or more processors; and

one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to;

assign one or more sets of taxonomic nouns based upon at least one of;

author-generated classification information regarding a document;

a user-generated tag characterizing a portion of the document; and

a method of access through which the document has been accessed,

aggregate the one or more sets of taxonomic nouns into a composite set of taxonomic nouns; and

build a dynamic classification dictionary based on the composite set of taxonomic nouns.

3. At least one non-transitory computer-readable medium storing computer-readable instructions that, when executed by one or more computing devices, cause at least one of the one or more computing devices to:

assign one or more sets of taxonomic nouns based upon at least one of;

author-generated classification information regarding a document;

a user-generated tag characterizing a portion of the document; and

a method of access through which the document has been accessed;

aggregate the one or more sets of taxonomic nouns into a composite set of taxonomic nouns; and

build a dynamic classification dictionary based on the composite set of taxonomic nouns.