Game Advertisements
First Claim
Patent Images
1. A method comprising:
- using one or more computers, obtaining information relating to a user'"'"'s interests;
using one or more computers, selecting, substantially in real-time, an advertisement to be inserted into a video game based at least in part on the information relating to the user'"'"'s interests and on a theme of the video game, wherein the user is actively playing the video game; and
using one or more computers, integrating, substantially in real-time, the advertisement into the video game while the user is actively playing the video game.
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Abstract
The present invention provides techniques for dynamically creating and integrating advertisements into video games based at least in part on user interests. Techniques are provided in which user interest information may be obtained substantially in real time. The user interest information and video game information may then be used to generate or select advertisements that may be relevant to the users and still be consistent with the theme of the video game. The advertisements may be dynamically integrated substantially in real time into the video game for presentation to the user.
9 Citations
20 Claims
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1. A method comprising:
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using one or more computers, obtaining information relating to a user'"'"'s interests; using one or more computers, selecting, substantially in real-time, an advertisement to be inserted into a video game based at least in part on the information relating to the user'"'"'s interests and on a theme of the video game, wherein the user is actively playing the video game; and using one or more computers, integrating, substantially in real-time, the advertisement into the video game while the user is actively playing the video game. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; obtaining information relating to a user'"'"'s interests; selecting, substantially in real-time, an advertisement to be inserted into a video game based at least in part on the information relating to the user'"'"'s interests and on a theme of the video game, wherein the user is actively playing the video game; and integrating, substantially in real-time, the advertisement into the video game while the user is actively playing the video game. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more computers, obtaining information relating to a user'"'"'s interests in real time, wherein the information comprises one or more of user profile information, social networking status updates, social networking conversations, emails, and search trends; using one or more computers, selecting, substantially in real-time, an advertisement to be inserted into a video game based at least in part on the information relating to the user'"'"'s interests and on a theme of the video game, wherein the user is actively playing the video game, and wherein the advertisement is consistent with the theme of the video game; and using one or more computers, integrating, substantially in real-time, the advertisement into the video game while the user is actively playing the video game.
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Specification