VIRTUAL INTEGRATION OF A LOYALTY CARD WITH A POINT OF SALE SYSTEM
First Claim
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1. A computer-implemented method for administering a loyalty card program, the method comprising the steps of:
- receiving over an electronic network, from a plurality of point-of-sale devices, consumer transaction data, wherein the consumer transaction data comprises an identification of a loyalty card, the loyalty card being uniquely attributed to an individual consumer and wherein the single loyalty card is used to conduct transactions at a plurality of unrelated retail entities, each having its own respective loyalty program;
attributing a value to each transaction such that each consumer is credited for use of the loyalty card at each of the unrelated retail entities at which the consumer used the loyalty card; and
maintaining separate loyalty card values for the consumer in each of the respective loyalty programs.
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Abstract
Methods and supporting systems for administering a loyalty card program include an application residing on a plurality of heterogeneous point-of-sale devices that captures consumer transaction data, wherein the consumer transaction data include the identification of a loyalty card, While the loyalty card is uniquely attributed to an individual consumer, the card may be used to conduct transactions unrelated retail entities, each having its own respective loyalty program, such that values for the individual loyalty programs may be maintained.
26 Citations
23 Claims
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1. A computer-implemented method for administering a loyalty card program, the method comprising the steps of:
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receiving over an electronic network, from a plurality of point-of-sale devices, consumer transaction data, wherein the consumer transaction data comprises an identification of a loyalty card, the loyalty card being uniquely attributed to an individual consumer and wherein the single loyalty card is used to conduct transactions at a plurality of unrelated retail entities, each having its own respective loyalty program; attributing a value to each transaction such that each consumer is credited for use of the loyalty card at each of the unrelated retail entities at which the consumer used the loyalty card; and maintaining separate loyalty card values for the consumer in each of the respective loyalty programs. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for administering a loyalty card program, the system comprising:
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a processor for executing computer-executable instructions; and a memory for storing computer-executable instructions, that when executed by the processor implements a loyalty card application, wherein the loyalty card application (a) receives, from a plurality of point-of-sale devices, consumer transaction data, wherein the consumer transaction data comprises an identification of a loyalty card, the loyalty card being uniquely attributed to an individual consumer and wherein the single loyalty card is used to conduct transactions at a plurality of unrelated retail entities, each having its own respective loyalty program, (b) attributes a value to each transaction such that each consumer is credited for use of the loyalty card at each of the unrelated retail entities at which the consumer used the loyalty card, and (c) maintains separate loyalty card values for the consumer in each of the respective loyalty programs. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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Specification