Targeted Delivery of Content

• US 20130198280A1
• Filed: 02/03/2012
• Published: 08/01/2013
• Est. Priority Date: 01/31/2012
• Status: Abandoned Application

• Current Assignee: David Tao, John Dan Smith, Kai Liu, Norifumi Takaya
• Original Assignee: David Tao, John Dan Smith, Kai Liu, Norifumi Takaya
• Inventors: Liu, Kai, Smith, John D., Takaya, Norifumi, Tao, David
• Application Number:
  US13/366,061
• Publication Number:
  US 20130198280A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104

Abstract

A targeted delivery of content and related metadata is made to users of various types of electronic devices that are adapted to render or play the content. Images of each user are captured at various times while various items of the content are being played. According to one embodiment the images are processed via one or more facial recognition algorithms so that the identity of each of the users, including their names, is determined. This data is stored in a central server thereby establishing a database of profiles of these users. The profiles are comprised of tracking information of content played by each of the users on a per-content basis. The central server either uses this tracking information directly or transmits it to another server or another business entity, such as for example another content provider, for use by the other business entity.

Claims

1. A machine-implemented method for targeted delivery over a network comprising a plurality of devices, the method comprising:

receiving from a first device tracking information of content played by a first user on a per-content basis on the first device,

wherein at least a portion of the tracking information is generated by processing a plurality of images of the first user to determine an identity of the first user by performing facial recognition using at least one facial recognition algorithm by at least one processor, and

wherein the plurality of images is generated by a camera in communication with the first device while the first user was playing the content on the first device;

storing the tracking information indexed to the identity of the first user;

transmitting to a social network server a first query comprised of the identity of the first user, wherein the social network server is associated with a social network service;

receiving from the social network server in response to the first query an identity of a plurality of other users who are members of the social network service and who are associated with the first user; and

transmitting to the plurality of other users an identity of at least a portion of the content that was played by the first user on the first device, wherein the transmitting of the identity of the at least the portion of the content occurs automatically and in response to the receiving of the identity of the plurality of other users.

2. The method of claim 1 wherein the identity of the at least the portion of the content comprises titles of the at least the portion of the content.

3. The method of claim 2 further comprising transmitting to the plurality of the other users designations by the first user of the titles which correspond to content that is preferred by the first user.

4. The method of claim 1 wherein the tracking information further comprises a number of times the content was played by the first user on the per-content basis, and wherein the at least the portion of the content comprises the content that was played a predetermined number of times by the first user.

5. The method of claim 1 wherein the content comprises a plurality of commercial advertising programs.

6. The method of claim 1 wherein the plurality of other users are associated with the first user by being within three degrees of separation from the first user.

7. The method of claim 1 wherein the plurality of other users are associated with the first user by being within one degree of separation from the first user.

8. The method of claim 1 wherein the plurality of other users are associated with the first user by a designation on the social network service as a friend of the first user.

9. The method of claim 1 wherein the transmitting to the plurality of other users further comprises transmitting social network information to the social network server for posting on a plurality of web pages of the social network service that are associated with the plurality of other users, wherein the social network information includes the identity of the at least the portion of the content that was played by the first user on the first device.

10. A machine-implemented method for targeted delivery over a network comprising a plurality of devices, the method comprising:

establishing in a computer environment a database of a plurality of profiles of a plurality of users,

wherein the plurality of profiles is comprised of tracking information of content played by each of the plurality of users on a per-content basis on a plurality of devices,

wherein the tracking information is automatically generated by processing a plurality of images of each of the plurality of users to determine an identity of each of the plurality of users by performing facial recognition using at least one facial recognition algorithm by at least one processor, and

wherein the plurality of images is generated by a plurality of cameras in communication with the plurality of devices while the plurality of users were playing the content on the plurality of devices;

transmitting to a social network server a first query comprised of the identity of a first user, wherein the first user is one of the plurality of users and wherein the social network server is associated with a social network service;

receiving from the social network server in response to the first query a plurality of content recommendations of a portion of the plurality of users who are members of the social network service and are associated with the first user; and

transmitting to the first user the plurality of content recommendations of the portion of the plurality of users.

11. The method of claim 10 further comprising receiving from the social network server in response to the first query an identity of each of the portion of the plurality of users.

12. The method of claim 11 wherein the transmitting of the plurality of content recommendations to the first user further includes transmitting to the first user the identity of each of the portion of the plurality of users.

13. The method of claim 10 wherein the plurality of content recommendations includes titles of content that is preferred by the portion of the plurality of users.

14. The method of claim 13 wherein the tracking information further comprises a number of times each item of the content was played by each of the plurality of users on the per-content basis, and wherein the content that is preferred by the portion of the plurality of users comprises the content that was played a predetermined number of times by the portion of the plurality of users.

15. The method of claim 10 wherein the content played by each of the plurality of users on the per-content basis on the plurality of devices comprises a plurality of commercial advertising programs.

16. The method of claim 10 wherein the portion of the plurality of users are associated with the first user by being within three degrees of separation from the first user.

17. The method of claim 10 wherein the portion of the plurality of users are associated with the first user by being within one degree of separation from the first user.

18. The method of claim 10 wherein the portion of the plurality of users are associated with the first user by a designation on the social network service as a friend of the first user.

19. The method of claim 10 wherein the transmitting to the first user includes transmitting social network information to the social network server for posting on a web page of the social network service that is associated with the first user, wherein the social network information includes the plurality of content recommendations of the portion of the plurality of users.

20. A server for communicating with a first device of a first user, wherein the first device has a camera in communication with the first device, and wherein the server is further for communicating with a social network server associated with a social network service, the server comprising:

a memory; and

a processor coupled to the memory and operable to perform steps comprising;

receiving from the first device tracking information of content played by the first user on a per-content basis on the first device,

wherein at least a portion of the tracking information is generated by processing a plurality of images of the first user to determine an identity of the first user, and

wherein the plurality of images is generated by the camera while the first user was playing the content on the first device;

storing the tracking information indexed to the identity of the first user;

transmitting to the social network server a first query comprised of the identity of the first user;

receiving from the social network server in response to the first query an identity of a plurality of other users who are members of the social network service and who are associated with the first user; and

transmitting to the plurality of other users an identity of at least a portion of the content that was played by the first user on the first device, wherein the transmitting of the identity of the at least the portion of the content is in response to the receiving of the identity of the plurality of other users.