INTERACTIVE USER INTERFACE FOR TELEVISION APPLICATIONS
0 Assignments
0 Petitions
Accused Products
Abstract
An iTV user interface includes a navigable menu area through which a user can select from among a variety of services and a content display area in which formatted data associated with a selected menu service are displayed to the user. The formatted data is displayed in a rotating or ticker fashion having both a passive mode, in which the formatted data is displayed in a sequence independent of any selection operations by a television viewer, and active mode, in which the formatted data is displayed in a sequence that depends on selection operations by the television viewer. Advertisements and/or promotions may be interspersed among the content items. The navigable menu area and the content display area may be displayed to the viewer at the same time as television programming is displayed on the television.
-
Citations
63 Claims
-
1-57. -57. (canceled)
-
58. An apparatus comprising:
a terminal configured to receive a data file that contains content to be displayed in an overlay menu and to display the overlay menu, the overlay menu comprising; a navigable menu configured to provide access to a plurality of selectable interactive services; an information content area configured to display content items associated with a menu category on a rotational basis; and a ticker menu configured to provide an indication of the menu category. - View Dependent Claims (59, 60, 61, 62, 63)
Specification