SYSTEMS AND METHODS FOR AUTOMATED MASS MEDIA COMMERCE

• US 20130204698A1
• Filed: 03/15/2013
• Published: 08/08/2013
• Est. Priority Date: 03/12/2004
• Status: Active Grant

• Current Assignee: Ttn Holdings LLC
• Original Assignee: Ttn Holdings LLC
• Inventors: Bryant, Barry, Levine, S. Robert
• Granted Patent: US 9,747,615 B2
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor or vendors by way of a commerce data organization system across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

Claims

1. A method for responding, over a network, to a wireless request from a consumer to an advertiser, the wireless request associated with a human-perceptible advertisement for a service or product offered by a vendor, the advertisement associated with at least one RFID transmitter and associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID transmitter associated with the advertisement, the method comprising:

receiving an electronic consumer request at a commerce data organization system from a wireless ordering device via the network, the electronic consumer request having electronic information pertaining to the service or product offered by the vendor received by an RFID reader device of the wireless ordering device by way of the wireless transmission identification signal from the RFID transmitter associated with the advertisement;

generating a response to the electronic consumer request from the commerce data organization system, the response being associated with the received information pertaining to the product or service offered by the vendor at the wireless ordering device, the response further associated with supplemental condition data of the commerce data organization system, the supplemental condition data to permit varying responses to electronic consumer requests with the wireless transmission identification signal from the RFID transmitter; and

sending the response to the electronic consumer request by providing, to the wireless ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor read from the RFID transmitter.

2. The method of claim 1 wherein the supplemental condition data is received in part from the wireless ordering device.

3. The method of claim 1 wherein the supplemental condition data comprises vendor inventory data.

4. The method of claim 1 wherein the supplemental condition data comprises vendor traffic data.

5. The method of claim 1 wherein the supplemental condition data comprises shipping cost data.

6. The method of claim 1 wherein the supplemental condition data comprises shipping time data.

7. The method of claim 1 wherein the supplemental condition data comprises customer referral incentive offer data.

8. The method of claim 1 wherein the supplemental condition data comprises item popularity data.

9. The method of claim 1 wherein the supplemental condition data comprises vendor geographic proximity data.

10. The method of claim 9 wherein the response includes an identification of a plurality of vendors proximate to a geographic location of the wireless ordering device.

11. The method of claim 1 wherein the supplemental condition data comprises wireless ordering device geographic location data.

12. The method of claim 1 further comprising receiving the supplemental condition data from the wireless ordering device.

13. The method of claim 1 wherein the supplemental condition data comprises payment account identification data.

14. The method of claim 1 wherein the supplemental condition data comprises consumer transaction history data.

15. The method of claim 1 wherein the supplemental condition data comprises consumer affinity data.

16. The method of claim 1 further comprising tracking information requests based on the signals emanating from RFID transmitters, the supplement condition data comprising data derived from the tracking.

17. The method of claim 16 wherein the tracking comprises maintaining dates and times of customer information requests.

18. The method of claim 16 wherein the tracking comprises maintaining vendor'"'"'s locations.

19. The method of claim 16 wherein the tracking comprises maintaining customer purchases.

20. The method of claim 16 wherein the tracking comprises maintaining customer account information.

21. The method of claim 16 wherein generating a response to the electronic consumer request comprises selecting from a plurality of vendor bids a vendor bid that has a lowest consumer value.

22. The method of claim 16 wherein generating a response to the electronic consumer request comprises selecting from a plurality of vendor bids a vendor bid that has the highest vendor fee.

23. The method of claim 16 wherein generating a response to the electronic consumer request comprises selecting from a plurality of vendor bids that each have a lowest consumer value and a highest vendor fee.

25. The method of claim 1 wherein the supplemental condition data comprises the RFID tag geographic location data.

26. The method of claim 11 wherein the supplemental condition data comprises data input by the user.

24. A system for responding, over a network, to a wireless request from a consumer to an advertiser, the wireless request associated with a human-perceptible advertisement for a service or product offered by a vendor, the advertisement associated with at least one RFID transmitter and associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID transmitter associated with the advertisement, the system comprising:

a commerce data organization system configured to receive an electronic consumer request from a wireless ordering device via the network, the electronic consumer request having electronic information pertaining to the service or product offered by the vendor received by an RFID reader device of the wireless ordering device by way of the wireless transmission identification signal from the RFID transmitter associated with the advertisement;

the commerce data organization system configured to generate a response to the electronic consumer request, the response being associated with the received information pertaining to the product or service offered by the vendor at the wireless ordering device, the response further associated with supplemental condition data of the commerce data organization system, the supplemental condition data to permit varying responses to electronic consumer requests with the wireless transmission identification signal from the RFID transmitter; and

the commerce data organization system configured to send the response to the electronic consumer request by providing, to the wireless ordering device via the network, the information associated with the information pertaining to the service or product offered by the vendor read from the RFID transmitter.