Method and Apparatus for Targeted Advertisement Delivery
First Claim
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1. A computer implemented method comprising:
- retrieving one or more data elements relating to user shopping habits;
identifying at least one area along the route as an area where a stop is likely;
identifying one or more merchants along a route corresponding to the one or more data elements, and within a proximity to the area(s) where a stop is likely;
identifying at least one advertisement for at least one of the one or more merchants; and
as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified, presenting the advertisement to a vehicle occupant.
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Abstract
A computer implemented method includes retrieving one or more data elements relating to user shopping habits. The method also includes identifying one or more merchants along a route corresponding to the one or more data elements. The method further includes identifying at least one advertisement for at least one of the one or more merchants. Also, the method includes presenting the advertisement to a vehicle occupant, as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified.
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Citations
20 Claims
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1. A computer implemented method comprising:
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retrieving one or more data elements relating to user shopping habits; identifying at least one area along the route as an area where a stop is likely; identifying one or more merchants along a route corresponding to the one or more data elements, and within a proximity to the area(s) where a stop is likely; identifying at least one advertisement for at least one of the one or more merchants; and as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified, presenting the advertisement to a vehicle occupant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A machine readable storage medium, storing instructions that, when executed by a processor, cause the processor to perform a method comprising:
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retrieving one or more data elements relating to user shopping habits; identifying one or more merchants along a route corresponding to the one or more data elements; identifying at least one advertisement for at least one of the one or more merchants; and as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified, presenting the advertisement to a vehicle occupant. - View Dependent Claims (16, 17, 18, 19)
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20. A computer implemented method comprising:
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tracking user progress along a route to determine one or more intermittent stopping location, where the user stops with the intention of making a purchase; for each intermittent stopping location, recording data including at least time of day, distance from the route, and duration of time spent at the stopping location; and aggregating recorded data to compile a user profile defining shopping habits of a user when detouring from a route.
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Specification