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Method and Apparatus for Targeted Advertisement Delivery

  • US 20130204699A1
  • Filed: 02/06/2012
  • Published: 08/08/2013
  • Est. Priority Date: 02/06/2012
  • Status: Abandoned Application
First Claim
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1. A computer implemented method comprising:

  • retrieving one or more data elements relating to user shopping habits;

    identifying at least one area along the route as an area where a stop is likely;

    identifying one or more merchants along a route corresponding to the one or more data elements, and within a proximity to the area(s) where a stop is likely;

    identifying at least one advertisement for at least one of the one or more merchants; and

    as a vehicle moves within a perimeter of a merchant for which an advertisement has been identified, presenting the advertisement to a vehicle occupant.

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