METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISEMENT REPLACEMENT UTILIZING AUTOMATIC CONTENT RECOGNITION

• US 20130205315A1
• Filed: 12/28/2012
• Published: 08/08/2013
• Est. Priority Date: 02/07/2012
• Status: Active Grant

• Current Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Original Assignee: Turner Broadcasting System Incorporated (Warner Bros. Discovery, Inc.)
• Inventors: Sinha, Nishith Kumar, Loheide, Donald Jude, Giles, Matthew Paul
• Granted Patent: US 9,351,037 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: G06F 16/24558 Binary matching operations
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06T 1/0021 Image watermarking
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/432 Content retrieval operation from a local storage medium, e.g. hard-disk details of retrieval of video data and associated meta data in video databases G06F16/739
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An automatic content recognition (ACR)-enabled connected TV device may be operable to identify, utilizing ACR, viewer interaction and/or viewer information. The ACR-enabled connected TV device may present, utilizing the ACR, a variant of an advertisement in a next ad pod during presentation of content, based on the identified viewer interaction and/or the identified viewer information. The viewer information may comprise customized preferences profile, default preferences setting, viewing habits, time of day and/or location. The viewer information may also comprise objects and/or events captured by an associated camera. When an identified stored episode of a show is presented via DVR playback, the ACR-enabled connected TV device may present, in a next ad pod, a new version of an advertisement, where the new version of the advertisement may be associated with a new episode of the show and presentation of the new version may result in a C3 rating credit.

Claims

1. A method, comprising:

in an automatic content recognition (ACR)-enabled connected TV device;

identifying, utilizing ACR, viewer interaction and/or viewer information associated with said ACR-enabled connected TV device; and

presenting, utilizing said ACR, based on said identified viewer interaction and/or said identified viewer information, a variant of an advertisement associated with a sponsor in a next ad pod during presentation of content, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said variant of said advertisement is also presented on said paired device.

2. The method according to claim 1, comprising:

detecting, utilizing said ACR, a particular scene in said presented content or in an ad spot associated with said sponsor;

presenting, utilizing said ACR, based on said detection, a selection overlay for viewer selection of said variant of said advertisement in said next ad pod;

Identifying, utilizing said ACR, said viewer interaction with said selection overlay for selecting said variant of said advertisement;

presenting, utilizing said ACR, a confirmation overlay which confirms said selection of said variant of said advertisement;

presenting, utilizing said ACR, an information overlay before said next ad pod, said information overlay indicates that said variant of said advertisement is to be presented in said next ad pod; and

presenting, utilizing said ACR, based on said viewer selection, said selected variant of said advertisement associated with said sponsor in said next ad pod.

3. The method according to claim 1, comprising:

during a first ad pod, presenting, utilizing said ACR, a polling overlay related to said advertisement associated with said sponsor for viewer responses;

identifying, utilizing said ACR, said viewer interaction with said polling overlay for providing said viewer responses; and

presenting, based on one or more outcomes of said polling, utilizing said ACR, said variant of said advertisement associated with said sponsor in said next ad pod.

4. The method according to claim 1, wherein said viewer information comprises customized preferences profile or default preferences setting associated with said ACR-enabled connected TV device.

5. The method according to claim 1, wherein said viewer information comprises viewing habits associated with said ACR-enabled connected TV device.

6. The method according to claim 1, wherein said viewer information comprises time of day associated with said ACR-enabled connected TV device.

7. The method according to claim 1, wherein said viewer information comprises location associated with said ACR-enabled connected TV device.

8. The method according to claim 1, wherein said viewer information comprises objects and/or events captured by a camera in or associated with said ACR-enabled connected TV device and/or a camera in or associated with said paired device.

9. The method according to claim 1, comprising:

identifying, utilizing said ACR, that an episode of a show stored in a digital video recorder (DVR) associated with said ACR-enabled connected TV device has passed a C3 rating time window, and said advertisement associated with said sponsor was placed in said next ad pod in said episode; and

when said stored episode of said show is presented via a DVR playback after said C3 rating time window, presenting based on said identification, utilizing said ACR, in said next ad pod a new version of said advertisement associated with said sponsor, wherein said new version of said advertisement is associated with a new episode of said show, and said presentation of said new version of said advertisement results in a C3 rating credit for said show.

10. The method according to claim 1, comprising:

identifying, utilizing said ACR, that an episode of a show stored in a DVR associated with said ACR-enabled connected TV device has passed a C3 rating time window, said episode stored in said DVR has not been played back for viewing, and said advertisement associated with said sponsor was placed in said next ad pod in said episode;

detecting, utilizing said ACR, a pause during presentation of a new episode of said show, wherein a new version of said advertisement is associated with said new episode, and presentation of said new version of said advertisement results in a C3 rating credit for said show;

presenting, utilizing said ACR, an option overlay offering viewing of said episode stored in said DVR via a DVR playback, based on said identification and said detection;

identifying, utilizing said ACR, said viewer interaction with said option overlay for choosing viewing of said stored episode; and

when said stored episode of said show is presented via said DVR playback based on said identified viewer interaction, presenting, utilizing said ACR, in said next ad pod said new version of said advertisement associated with said sponsor, wherein said presentation of said new version of said advertisement results in said C3 rating credit for said show, and said new episode is recorded in said DVR for later viewing.

11. A system, comprising:

an automatic content recognition (ACR)-enabled connected TV device, wherein said ACR-enabled connected TV device is operable to;

identify, utilizing ACR, viewer interaction and/or viewer information associated with said ACR-enabled connected TV device; and

present, utilizing said ACR, based on said identified viewer interaction and/or said identified viewer information, a variant of an advertisement associated with a sponsor in a next ad pod during presentation of content, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said variant of said advertisement is also presented on said paired device.

12. The system according to claim 11, wherein said ACR-enabled connected TV device is operable to:

detect, utilizing said ACR, a particular scene in said presented content or in an ad spot associated with said sponsor;

present, utilizing said ACR, based on said detection, a selection overlay for viewer selection of said variant of said advertisement in said next ad pod;

Identify, utilizing said ACR, said viewer interaction with said selection overlay for selecting said variant of said advertisement;

present, utilizing said ACR, a confirmation overlay which confirms said selection of said variant of said advertisement;

present, utilizing said ACR, an information overlay before said next ad pod, said information overlay indicates that said variant of said advertisement is to be presented in said next ad pod; and

present, utilizing said ACR, based on said viewer selection, said selected variant of said advertisement associated with said sponsor in said next ad pod.

13. The system according to claim 11, wherein said ACR-enabled connected TV device is operable to:

during a first ad pod, present, utilizing said ACR, a polling overlay related to said advertisement associated with said sponsor for viewer responses;

identify, utilizing said ACR, said viewer interaction with said polling overlay for providing said viewer responses; and

present, based on one or more outcomes of said polling, utilizing said ACR, said variant of said advertisement associated with said sponsor in said next ad pod.

14. The system according to claim 11, wherein said viewer information comprises customized preferences profile or default preferences setting associated with said ACR-enabled connected TV device.

15. The system according to claim 11, wherein said viewer information comprises viewing habits associated with said ACR-enabled connected TV device.

16. The system according to claim 11, wherein said viewer information comprises time of day associated with said ACR-enabled connected TV device.

17. The system according to claim 11, wherein said viewer information comprises location associated with said ACR-enabled connected TV device.

18. The system according to claim 11, wherein said viewer information comprises objects and/or events captured by a camera in or associated with said ACR-enabled connected TV device and/or a camera in or associated with said paired device.

19. The system according to claim 11, wherein said ACR-enabled connected TV device is operable to:

identify, utilizing said ACR, that an episode of a show stored in a digital video recorder (DVR) associated with said ACR-enabled connected TV device has passed a C3 rating time window, and said advertisement associated with said sponsor was placed in said next ad pod in said episode; and

when said stored episode of said show is presented via a DVR playback after said C3 rating time window, present based on said identification, utilizing said ACR, in said next ad pod a new version of said advertisement associated with said sponsor, and said new version of said advertisement is associated with a new episode of said show, and said presentation of said new version of said advertisement results in a C3 rating credit for said show.

20. The system according to claim 11, wherein said ACR-enabled connected TV device is operable to:

identify, utilizing said ACR, that an episode of a show stored in a DVR associated with said ACR-enabled connected TV device has passed a C3 rating time window, said episode stored in said DVR has not been played back for viewing, and said advertisement associated with said sponsor was placed in said next ad pod in said episode;

detect, utilizing said ACR, a pause during presentation of a new episode of said show, and a new version of said advertisement is associated with said new episode, and presentation of said new version of said advertisement results in a C3 rating credit for said show;

present, utilizing said ACR, an option overlay offering viewing of said episode stored in said DVR via a DVR playback, based on said identification and said detection;

identify, utilizing said ACR, said viewer interaction with said option overlay for choosing viewing of said stored episode; and

when said stored episode of said show is presented via said DVR playback based on said identified viewer interaction, present, utilizing said ACR, in said next ad pod said new version of said advertisement associated with said sponsor, wherein said presentation of said new version of said advertisement results in said C3 rating credit for said show, and said new episode is recorded in said DVR for later viewing.