AGGREGATING DEMOGRAPHIC DISTRIBUTION INFORMATION

• US 20130210455A1
• Filed: 08/10/2010
• Published: 08/15/2013
• Est. Priority Date: 08/10/2010
• Status: Abandoned Application

• Current Assignee: Telefonaktiebolaget LM Ericsson
• Original Assignee: Telefonaktiebolaget LM Ericsson
• Inventors: Carlsson, Richard, Moritz, Simon, Kakhadze, George, Varga, Szilvia, Olsson, Hjalmar
• Application Number:
  US13/814,969
• Publication Number:
  US 20130210455A1
• Time in Patent Office: Days
• US Class Current: 455/456.1
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04W 24/08 Testing, supervising or monitoring using real traffic

Abstract

A method for aggregating demographic distribution information from a plurality of networks, the method comprising, in each network: monitoring the location of each of a plurality of user devices in each of a plurality of location areas; retrieving demographic information associated with a plurality of user devices; transmitting an indication of the demographic distribution for each location area to a data collector; the method further comprising: receiving the indications at the data collector and collating the information to generate an aggregated demographic distribution map.

Claims

1. A method for aggregating demographic distribution information from a plurality of networks, the method comprising, in each network:

monitoring the location of each of a plurality of user devices in each of a plurality of location areas;

retrieving demographic information associated with a plurality of user devices;

transmitting an indication of the demographic distribution for each location area to a data collector;

the method further comprising;

receiving the indications at the data collector and collating the information to generate an aggregated demographic distribution map.

3. The method of claim 1, further comprising assigning each of the plurality of user devices to at least one demographic class and summing the number of user devices of each demographic class present in each location area.

4. The method of claim 1, wherein the monitoring of the location of each of a plurality of user devices comprises:

identifying an event associated with a user device;

identifying a location area of the event;

determining that the location area of the event exceeds a threshold change as compared to the location area of the last known event for the user device; and

storing the location area of the event in association with the identity of the user device.

5. The method of claim 1, wherein the transmitted indication is suitable for a data collector.

6. The method of claim 1, wherein the data collector is external to the network.

11. The method of claim 1, wherein the indication of the demographic distribution for each location area comprises at least one of:

the number of user devices associated with each demographic class present in each location area;

the change in the number of user devices associated with each demographic class present in each location area; and

the movement in the number of user devices associated with each demographic class from one location area to another.

20. A computer-readable medium, carrying instructions, which, when executed by computer logic, causes said computer logic to carry out any of the methods defined by claim 1.

2. A method for aggregating demographic distribution information from a plurality of networks, the method comprising, in a network:

monitoring the location of each of a plurality of user devices in each of a plurality of location areas;

retrieving demographic information associated with a plurality of the user devices; and

transmitting an indication of the demographic distribution for each location area.

7. A method of aggregating demographic distribution information, the method comprising, in a data collector:

receiving an indication of the demographic distribution for each location area from a plurality of networks; and

collating the received information to generate an aggregated demographic distribution map.

8. The method of claim 7, further comprising sending report format instructions to a network.

9. The method according to claim 8, wherein the report format instructions define the personal information categories to be reported by the networks.

10. The method according to claim 8, wherein the personal information categories comprise at least one of:

age;

sex;

address;

subscription package;

income;

social network characteristics;

ethnicity;

spoken languages;

sexual preferences;

religion;

number of children;

marital status;

criminal background;

biometric data;

health data;

insurance history;

travel history;

interests;

hobbies;

profession;

web browsing history;

phone call patterns;

messaging pattern;

number of contacts;

education;

sports habits;

terminal/device information;

location and transportation method.

12. A network node for collecting demographic and location data, the network node comprising:

a location monitor arranged to monitor the location of each of a plurality of user devices in each of a plurality of location areas;

a demographic database arranged to provide demographic information associated with a plurality of the user devices; and

a reporting component arranged to prepare and transmit an indication of the demographic distribution for each location area.

13. A network node according to claim 12, wherein the indication of the demographic distribution for each location area is transmitted to a data collector.

14. A network node according to claim 12, wherein the data collector is external to the network system.

15. A service node for aggregating demographic location data, the service node comprising:

a receiver arranged to receive an indication of the demographic distribution for each location area from a plurality of networks; and

a processor arranged to collate the received information to generate an aggregated demographic distribution map.

16. A service node according to claim 15, wherein the service node is a data collector.

17. A service node according to claim 15, wherein the service node further comprises a format coordinator arranged to send report format instructions to a network.

18. A service node according to claim 17, wherein the report format instructions define the personal information categories to be reported by the networks.

19. A service node according to claim 18, wherein the personal information categories comprise at least one of:

age;

sex;

address;

subscription package;

income;

social network characteristics;

ethnicity;

spoken languages;

sexual preferences;

religion;

number of children;

marital status;

criminal background;

biometric data;

health data;

insurance history;

travel history;

interests;

hobbies;

profession;

web browsing history;

phone call patterns;

messaging pattern;

number of contacts;

education;

sports habits;

terminal/device information;

location and transportation method.