SYSTEM AND METHOD FOR TRACKING INTERACTIVE EVENTS ASSOCIATED WITH DISTRIBUTION OF SENSOR-BASED ADVERTISEMENTS

• US 20130211908A1
• Filed: 02/10/2012
• Published: 08/15/2013
• Est. Priority Date: 02/10/2012
• Status: Abandoned Application

• Current Assignee: AdGent Digital, Inc.
• Original Assignee: AdGent Digital, Inc.
• Inventors: Yuill, Cameron, Viswanadha, Ram, Dripps, David, Miller, Brett
• Application Number:
  US13/371,140
• Publication Number:
  US 20130211908A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device.

Claims

1. A method for monitoring advertisement units, the method comprising:

(a) tracking use of an advertisement unit by a plurality of computing devices, the advertisement unit being triggerable enables a content item provided as part of the advertisement unit to become interactive and responsive to one or more predetermined sensor events, independent of any primary content that is provided with the content item

(b) monitoring information about the advertisement unit being used on the plurality of computing devices, including instances in which the advertisement unit is triggered by the one or more sensor events;

(c) recording the monitored information, including the individual instances in which the advertisement unit is triggered.

2. The method of claim 1, wherein the content item of the advertisement unit is expandable and/or movable, and wherein (c) includes recording individual occurrences of the sensor event that results in expanding and/or moving the content item.

3. The method of claim 1, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a touch gesture.

4. The method of claim 1, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a contactless generator.

5. The method of claim 1, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a movement of a computing device on which the content item is rendered.

6. The method of claim 5, wherein the advertisement unit is configured to respond to data provided by one or more accelerometers of the computing device.

7. The method of claim 1, further comprising enabling an advertiser to select the sensor event of the particular type from amongst a plurality of possible sensor events.

8. The method of claim 1, wherein (b) includes recording an extent of an interaction with the content item based on sensor input on individual computing devices in the plurality of computing devices.

9. The method of claim 8, wherein recording the extent of the interaction includes recording a length of time after the advertisement unit is triggered in which the content item of the advertisement unit is subjected to additional interaction from a user.

10. The method of claim 1, wherein (b) recording individual sensor events that cause the content item of the advertisement unit to respond, independent of the primary content.

11. A non-transitory computer readable medium that stores instructions, including instructions that when executed by one or more processors, cause the one or more processors to perform operations comprising:

(a) tracking use of an advertisement unit by a plurality of computing devices, the advertisement unit being triggerable enables a content item provided as part of the advertisement unit to become interactive and responsive to one or more predetermined sensor events, independent of any primary content that is provided with the content item

(b) monitoring information about the advertisement unit being used on the plurality of computing devices, including instances in which the advertisement unit is triggered by the one or more sensor events;

(c) recording the monitored information, including the individual instances in which the advertisement unit is triggered.

12. The computer readable medium of claim 11, wherein the content item of the advertisement unit is expandable and/or movable, and wherein (c) includes recording individual occurrences of the sensor event that results in expanding and/or moving the content item.

13. The computer readable medium of claim 11, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a touch gesture.

14. The computer readable medium of claim 11, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a contactless generator.

15. The computer readable medium of claim 11, wherein the advertisement unit is triggered by a type of sensor event that corresponds to a movement of a computing device on which the content item is rendered.

16. The computer readable medium of claim 15, wherein the advertisement unit is configured to respond to data provided by one or more accelerometers of the computing device.

17. The computer readable medium of claim 11, further comprising instructions for enabling an advertiser to select the sensor event of the particular type from amongst a plurality of possible sensor events.

18. The computer readable medium of claim 11, wherein (b) includes recording an extent of an interaction with the content item based on sensor input on individual computing devices in the plurality of computing devices.

19. The computer readable medium of claim 18, wherein (c) includes recording a length of time after the advertisement unit is triggered in which the content item of the advertisement unit is subjected to additional interaction from a user.

20. The computer readable medium of claim 11, wherein (b) recording individual sensor events that cause the content item of the advertisement unit to respond, independent of the primary content.