SERVER DEVICE AND ADVERTISMENT IMAGE DISTRIBUTION AND PROGRAM
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Accused Products
Abstract
To provide a technique for maintaining high efficiency of advertisement images. In response to a request for a banner advertisement data set from a terminal device, a second banner distribution server device selects a banner advertisement data set at distribution frequencies that are determined in advance, and distributes the selected banner advertisement data set to the terminal device. For the first distribution term, the second banner distribution server device determines distribution frequencies so that each attribute of each component comprising a banner advertisement image is contained in distributed banner advertisement images at an equal rate. In the second and later distribution terms, banner advertisement data sets that had CTRs equal to or greater than a baseline-CTR in the previous distribution term are continuously distributed.
13 Citations
26 Claims
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1-13. -13. (canceled)
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14. A server device comprising:
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a generating unit that selects, in connection with each of plural components of an advertisement image, one attribute from among plural candidate attributes of the component in accordance with a predetermined rule, and generates an image data set indicating an advertisement image composed of plural components each of which has the selected attribute; a receiving unit that receives a request for an image data set from any terminal device; a transmitting unit that transmits an image data set generated by the generating unit in response to the request; and a timing unit; wherein the receiving unit receives a notice of display that indicates which image data set among plural image data sets generated by the generating unit and transmitted by the transmitting unit was used for displaying an advertisement image at any terminal device; the receiving unit receives a notice of advertisement operation that indicates which image data set among plural image data sets generated by the generating unit and transmitted by the transmitting unit was used for displaying an advertisement data set on which a particular operation was performed by a user of the terminal device; the service device further comprises; a determining unit that repeatedly determines as time passes, in connection with each of plural image data sets indicating advertisement images that are different from each other, a frequency of transmission of the image data set transmitted to terminal devices by the transmitting unit during a predetermined period in the future, based on a number of display times that indicates a number of times of display of an advertisement image made by terminal devices using the image data set during a predetermined period in the past, the number of display times being determined by counting notices of display received by the receiving unit in the predetermined period in the past, and based on a number of advertisement operation times that indicates a total number of times a particular operation is performed by users of terminal devices on advertisement images indicated by the image data set during the predetermined period in the past, the number of advertisement operation times being determined by counting notices of advertisement operation received by the receiving unit in the predetermined period in the past. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification