Method and System for Generating a Social Commerce and Marketing Site

• US 20130212177A1
• Filed: 08/06/2012
• Published: 08/15/2013
• Est. Priority Date: 08/05/2011
• Status: Abandoned Application

• Current Assignee: Fanpage Toolkit LLC
• Original Assignee: Fanpage Toolkit LLC
• Inventors: Friedman, Aaron
• Application Number:
  US13/568,105
• Publication Number:
  US 20130212177A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A platform for enabling a user to generate a customized site within the social network environment. The platform may provide a user with a series of tools and/or APIs that allow a user to generate, modify, analyze, or promote a customized site within the social network environment. For example, a user may use the platform to generate a social commerce site located within the social network environment, such that social network users may make and complete purchases without leaving the social network environment.

Claims

1. A computer-implemented method for providing analytic data for a site belonging to a social network environment, the method comprising:

receiving an identity of the site belonging to the social network environment;

retrieving social network data related to the site from within the social network environment;

generating analytic data from the retrieved social network data, the analytic data indicating social network user interactions with the site and including a prospective lead; and

providing the analytic data to an analytics user.

2. The method of claim 1, wherein generating analytic data comprises:

generating a list of social network users that have interacted with the site;

comparing the list of social network users to a customer database, the customer database including information regarding customers of the analytics user; and

identifying customers within the list of social network users.

3. The method of claim 1, wherein generating analytic data comprises:

generating a list of social network users that have interacted with the site;

comparing the list of social network users to a customer database, the customer database including information regarding customers of the analytics user; and

identifying the prospective lead from the list of social network users.

4. The method of claim 1, wherein generating analytic data comprises:

generating a list of social network users that have interacted with the site;

removing known customers from the list of social network users; and

identifying at least one of the remaining social network users in the list of social network users as the prospective lead.

5. The method of claim 1, wherein generating analytic data comprises:

identifying a product viewed by a social network user;

determining whether the product was purchased by the social network user; and

identifying the social network user as the prospective lead when the product was not purchased by the social network user.

6. The method of claim 1, wherein generating analytic data comprises:

determining a number of views, the number of views indicating a number of times that a social network user viewed a product; and

identifying the social network user as the prospective lead when the number of views exceeds a threshold.

7. The method of claim 1, wherein generating analytic data comprises:

determining a view time duration, the view time duration indicating a length of time that a social network user viewed a product;

identifying the social network user as the prospective lead when the view time duration exceeds a threshold.

8. The method of claim 1, wherein generating analytic data comprises:

analyzing a shopping cart linked to the site;

determining a social network user that placed a product in the shopping cart; and

identifying the social network user as the prospective lead.

9. The method of claim 1, further comprising geo-mapping the analytic data.

10. The method of claim 9, wherein geo-mapping the analytic data comprises:

determining a geographic location for each social network user within the social network data; and

for each social network user, associating the analytic data for with the geographic location for the social network user.

11. The method of claim 1, further comprising determining a keyword tag by analyzing the retrieved social network data.

12. The method of claim 11, wherein determining the keyword tag comprises:

retrieving social network user conversations from the retrieved social network data;

ranking words in the social network user conversations; and

generating the keyword tag based on the ranked words.

13. A computer-implemented method for generating a customized site within a social network environment, the method comprising:

retrieving social networking site information from a social network environment, the social networking site information defining the appearance of the site within the social network environment;

receiving a template selection from a user, the template defining customizations to be made to the site;

receiving site content from a user;

generating the customized site using the template selection and the site content; and

publishing the customized site to the social network environment.

14. The method of claim 13, further comprising receiving an identity of the site belonging to the social network environment from a user.

15. The method of claim 13, further comprising:

identifying the social network environment;

determining one or more templates that are compatible with the social network environment; and

presenting the one or more compatible templates to the user.

16. The method of claim 13, further comprising installing a social network application capable of executing within the social network environment and providing support for the customized site.

17. The method of claim 16, wherein publishing the customized site comprises transmitting executable instructions to the social network application to publish the customized site.

18. A computer-implemented method for messaging prospective leads within a social network environment, the method comprising:

retrieving social network data related to a site from within the social network environment;

determining a prospective lead from the social network data;

receiving message content from a user;

generating a message capable of being delivered within the social network environment in accordance with the received message content; and

transmitting the message to the prospective lead from within the social network environment.

19. The method of claim 18, wherein determining the prospective lead comprises:

generating a list of social network users that have interacted with the site from the social network data; and

identifying the prospective lead from the list of social network users.

20. The method of claim 18, wherein determining the prospective lead comprises:

generating a list of social network users that have interacted with the site;

removing known customers from the list of social network users; and

identifying a remaining social network user from the list of social network users as the prospective lead.

21. The method of claim 18, wherein determining the prospective lead comprises:

identifying a product viewed by a social network user;

determining whether the product was purchased by the social network user; and

identifying the social network user as the prospective lead when the product was not purchased by the social network user.

22. The method of claim 18, wherein determining the prospective lead comprises:

determining a number of views, the number of views indicating the number of times that a social network user viewed a product; and

identifying the social network user as the prospective lead when the number of views exceeds a threshold.

23. The method of claim 18, wherein determining the prospective lead comprises:

determining a view time duration, the view time duration indicating a length of time that a social network user viewed a product; and

identifying the social network user as the prospective lead when the view time duration exceeds a threshold.

24. A computer-implemented method for generating promotions to be used for a site within a social network environment, the method comprising:

retrieving social network data related to a site from within the social network environment;

generating a promotion code capable of being redeemed within the social network environment;

generating a promotion that includes the promotion code; and

transmitting the promotion to a social network user.

25. The method of claims 24, further comprising:

receiving a template selection from a user, the template defining a framework for the promotion; and

receiving content from the user.

27. The method of claim 24, wherein transmitting the promotion to the social network user comprises displaying the promotion to the social network user within the social network environment.

28. The method of claim 24, wherein transmitting the promotion to the social network user comprises transmitting an invitation from within the social network environment to interact with the site within the social network environment.

26. The method of 24, wherein generating a promotion comprises:

generating a promotion having the appearance defined by the template; and

populating the promotion with the content and the promotion code

29. A computer-implemented method for generating a social commerce site within a social network environment, the method comprising:

receiving a template selection from a seller, the template defining a framework for a site;

receiving site content from the seller;

generating a social commerce site capable of using a payment service within the social network environment to enable a social network user to purchase an item without leaving the social network environment;

modifying the social commerce site in accordance with the template and site content; and

publishing the social commerce site to the social network environment.

30. The method of claim 29, wherein generating a social commerce site comprises:

receiving credentials for the payment service from the seller; and

generating an electronic shopping cart able to access the payment service using the credentials from within the social network environment.

31. The method of claim 29, wherein generating the social commerce site comprises:

receiving the identity of the payment service from the seller;

determining an application interface compatible with the identified payment service; and

generating an electronic shopping cart to be used within the social network environment that is connected to the payment service.

32. The method of claim 29, wherein generating the social commerce site comprises:

receiving a product selection from the seller, the product selection indicating a product to be sold on the social commerce site; and

generating a social commerce site able to display and sell the product to a social network user from within the social network environment.

33. The method of claim 29, further comprising:

identifying the social network environment;

determining one or more templates that are compatible with the social network environment; and

presenting the one or more compatible templates to the seller.

34. The method of claim 29, further comprising installing a social network application capable of executing within the social network environment and providing support for the social commerce site.

35. The method of claim 34, wherein publishing the social commerce site comprises transmitting executable instructions to the social network application to display the social commerce site.

36. A system for providing analytic data for a site belonging to a social network environment, the system comprising:

a memory; and

a processor, the processor being configured to

receive an identity of the site belonging to the social network environment;

retrieve social network data related to the site from within the social network environment;

generate analytic data from the retrieved social network data, the analytic data indicating social network user interactions with the site and including a prospective lead; and

provide the analytic data to an analytics user.

37. A system for generating a customized site within a social network environment, the system comprising:

a memory; and

,

a processor, the processor configured to

retrieve social networking site information from a social network environment, the social networking site information defining the appearance of the site within the social network environment;

receive a template selection from a user, the template defining customizations to be made to the site;

receive site content from a user;

generate the customized site using the template selection and the site content; and

publish the customized site to the social network environment.

38. A system for messaging prospective leads within a social network environment within the social network environment, the system comprising:

a memory; and

a processor, the processor being configured to;

retrieve social network data related to a site from within the social network environment;

determine a prospective lead from the social network data;

receive message content from a user;

generate a message capable of being delivered within the social network environment in accordance with the received message content; and

transmit the message to the prospective lead from within the social network environment.

39. A system for generating promotions to be used for a site within a social network environment, the system comprising:

a memory; and

a processor, the processor being configured to;

retrieve social network data related to a site from within the social network environment;

generate a promotion code capable of being redeemed within the social network environment;

generate a promotion that includes the promotion code; and

transmit the promotion to a social network user.

40. A system for generating a social commerce site within a social network environment, the system comprising:

a memory; and

a processor, the processor being configured to;

receive a template selection from a seller, the template defining a framework for a site;

receive site content from the seller;

generate a social commerce site capable of using a payment service within the social network environment to enable a social network user to purchase an item without leaving the social network environment;

modify the social commerce site in accordance with the template and site content; and

publish the social commerce site to the social network environment.