TRACKING VISIBILITY OF RENDERED OBJECTS IN A DISPLAY AREA

• US 20130212460A1
• Filed: 02/12/2012
• Published: 08/15/2013
• Est. Priority Date: 02/12/2012
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Balasubramanian, Viswanathan
• Application Number:
  US13/371,463
• Publication Number:
  US 20130212460A1
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

When rendering a page for display, objects in the page are marked as visible, partially visible, or visible, based on the size and position of each object and the position and size of the page in the display area. This information is tracked as the impression data and can be used to provide better recommendations, advertising revenue and pricing information, and other business uses. In the end, business intelligence based on impressions and click-throughs can be based on what a user actually saw, not just what was rendered.

Claims

1. A computer-implemented process comprising:

on a client computer;

receiving, into memory, data describing a page to be displayed, wherein the page includes a plurality of objects;

rendering the page for a display area having a size;

determining, for each object of the page, visibility of the object in the display area by comparing position and size of the object in the page to size and position of the page in the display area; and

reporting the visibility of the objects on the page to a server computer;

on the server computer;

storing the visibility of the objects on the page in a database.

2. The computer-implemented process of claim 1, further comprising:

tracking manipulation of the objects in the display area; and

reporting the manipulation of the objects to the server.

3. The computer-implemented process of claim 1, wherein reporting comprises sending data over a computer network to a business intelligence engine on the server computer.

4. The computer-implemented process of claim 1, wherein determining visibility of an object comprises determining if the object is visible, partially visible or not visible.

5. The computer-implemented process of claim 4, wherein determining visibility of an object further comprises determining visibility of subobjects of each object.

6. The computer-implemented process of claim 1, wherein reporting visibility of objects on a page comprises, after rendering an object, triggering an event to a business intelligence engine, wherein the event includes data describing object identifiers, page identifiers and visibility information of the objects on the page.

19. The computer-implemented process of claim 1, wherein the server compute receives and stores visibility data for the page from a plurality of client computers over a period of time.

7. An article of manufacture, comprising:

a computer readable storage medium;

computer program instruction stored on the computer readable storage medium that, when processed by a computer, instruct the computer to perform a process, comprising;

receiving, into memory, data describing a page to be displayed, wherein the page includes a plurality of objects;

rendering the page for a display area having a size and determining, for each object of the page, visibility of the object in the display area by comparing position and size of the object in the page to size and position of the page in the display area; and

reporting the visibility of the objects on the page to a server computer for storage in a database.

8. The article of manufacture of claim 7, wherein the process further comprises:

tracking manipulation of the objects in the display area; and

reporting the manipulation of the objects to the server computer for storage in the database.

9. The article of manufacture of claim 7, wherein reporting comprises sending data over a computer network to a business intelligence engine on the server computer.

10. The article of manufacture of claim 7, wherein determining visibility of an object comprises determining if the object is visible, partially visible or not visible.

11. The article of manufacture of claim 7, wherein determining visibility of an object further comprises determining visibility of subobjects of each object.

12. The article of manufacture of claim 7, wherein reporting visibility of objects on a page comprises, after rendering an object, triggering an event to a business intelligence engine, wherein the event includes data describing object identifiers, page identifiers and visibility information of the objects on the page.

20. The article of manufacture of claim 7, wherein the server computer receives and stores visibility data for the page from a plurality of client computers over a period of time.

13. A computer-implemented process comprising:

transmitting, over a period of time, to a plurality of client computers, a page comprising a plurality of objects for display in display areas on the client computers;

receiving, into memory, from the plurality of client computers, data describing visibility of the objects from the page in the display areas on the client computers; and

compiling, in storage, the data describing the visibility of the objects from the page as displayed on the client computers over the period of time.

14. The computer-implemented process of claim 13, further comprising:

receiving, into memory, data describing actions associated with objects from the page in the display area displayed to the user;

compiling, in the storage, the data describing the actions with the data describing the visibility of the objects.

15. The computer-implemented process of claim 14, wherein receiving comprises receiving the data for a plurality of users.

16. The computer-implemented process of claim 13, wherein data describing visibility of objects includes data describing visibility of subobjects of an object.

17. The computer-implemented process of claim 13, wherein receiving visibility of objects on a page comprises, after rendering of objects on a page, receiving an event from an application rendering the object, wherein the event includes data describing object identifiers, page identifiers and visibility information of the objects on the page.

18. The computer-implemented process of claim 13, wherein each client computer determines, for each object of the page, visibility of the object in the display area by comparing position and size of the object in the page to size and position of the page in the display area.