USER DIRECTED CUSTOMIZED ADJUSTABLE CONTENT INSERTION

• US 20130212611A1
• Filed: 02/12/2012
• Published: 08/15/2013
• Est. Priority Date: 02/12/2012
• Status: Abandoned Application

• Current Assignee: AVA Technology Ventures LLC
• Original Assignee: AVA Technology Ventures LLC
• Inventors: Van Aacken, Troy, Vu, Quoc
• Application Number:
  US13/371,444
• Publication Number:
  US 20130212611A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

Methods, systems, and apparatuses can operate to provide user directed third party video content. In some implementations, a first segment of third party video content is provided to a user device for display to the user, and a request is received from the user to skip the first segment of third party video content. A second segment of third party video content is retrieved and provided to the user device for display to the user.

Claims

1. One or more computer readable media operable to execute on a processor, the computer readable being operable to cause the processor to perform operations comprising:

receiving video programming comprising a content stream having one or more available insertion profiles for the insertion of one or more segments of third party content;

selecting a first segment of third party video content for inclusion in the video programming, the selection of the first segment of third party video content being based upon a user profile associated with a user to whom the video programming is being provided and based upon timing associated with the insertion profiles;

inserting the first segment of third party video content into the video programming responsive to the one or more available insertion profiles;

providing the video programming including the first segment of third party video content to a user device associated with the user, wherein the user device is operable to display the video programming to the user;

receiving a request from the user to skip the first segment of third party video content included within the video programming provided to the user device;

selecting a second segment of third party video content for inclusion in the video programming without further user input, the selection of the second segment of third party video content being based upon a user profile associated with the user, the request to skip the first segment of third party video content, a profile of the video programming and one or more remaining insertion profile; and

providing the video programming including the second segment of third party video content to the user device, wherein the user device is operable to display the video programming to the user.

2. The one or more computer readable media of claim 1, further operable to cause the processor to perform operations comprising:

receiving a request to refer a segment of third party content to a set of one or more additional users; and

adding the referred third party content to a third party content queue associated with the second user.

3. A computer-implemented method, comprising:

providing a first segment of third party video content to a user device for display to the user;

receiving a request from the user to skip the first segment of third party video content;

retrieving a second segment of third party video content without further user input in addition to the request from the user to skip the first segment of third party video content; and

providing the second segment of third party video content to the user device for display to the user.

4. The computer-implemented method of claim 3, further comprising:

retrieving profile information associated with the user from a profile data store; and

selecting the second segment of third party video content based upon the user profile information retrieved from the profile data store.

5. The computer-implemented method of claim 4, further comprising:

recording the request to skip the first segment of third party video content as a preference associated with the user, wherein the preference is stored to the profile data store.

6. The computer-implemented method of claim 4, wherein selecting the second segment of third party video content is further based upon a profile associated with a slot made available by the request to skip the first segment of third party video content.

7. The computer-implemented method of claim 3, wherein a first provider associated with the first segment of third party video content and a second provider associated with the second segment of third party video content are different providers.

8. The computer-implemented method of claim 6, further comprising:

crediting a first account associated with the first provider responsive to the user requesting to skip the first segment of third party video content; and

debiting a second account associated with the second provider responsive to providing the second segment of third party video content to the user device.

9. The computer-implemented method of claim 8, wherein the credit is operable to reduce the amount the first provider paid to provide the first segment of video content to the user device.

10. The computer-implemented method of claim 9, wherein a premium is applied to the debit against the second account responsive to the inference that a user is actively viewing a video stream provided to the user device.

11. The computer-implemented method of claim 8, wherein an amount debited from the second account is based upon a bid associated with the second segment of third party video content.

12. The computer-implemented method of claim 3, wherein the first segment of third party video content and second segment of third party video content comprise advertisements.

13. The computer-implemented method of claim 3, further comprising:

receiving a request to refer third party content comprising the first segment or second segment of third party content to a second user; and

adding the referred third party content to a third party content queue associated with the second user.

14. The computer-implemented method of claim 13, further comprising:

determining whether the user has permission to refer the third party content to the second user;

wherein adding the referred third party content to the third party content queue is performed responsive to determining whether the user has permission to refer the third party content to the second user.

15. A system, comprising:

a content server operable to provide a first segment of third party video content to a user device for display to the user;

an interface operable to receive a request from the user to skip the first segment of third party video content;

a third party content manager operable to retrieve a second segment of third party video content from a third party content store without further user input beyond the request from the user to skip the first segment of third party video content, wherein the third party content manager is further operable to communicate the second segment of third party video content to the user device for display to the user.

16. The system of claim 15, wherein the third party content manager is further operable to retrieving profile information associated with the user from a profile data store, and to select the second segment of third party video content based upon the user profile information retrieved from the profile data store and based upon a profile associated with a slot made available by the request to skip the first segment of third party video content.

17. The system of claim 16, wherein the third party content manager is further operable to record the request to skip the first segment of third party video content as a preference associated with the user, wherein the preference is stored to the profile data store.

18. The system of claim 15, wherein the a third party content manager is operable to credit a first account associated with a first provider of the first segment of third party video content in response to the user requesting to skip the first segment of third party video content, and is further operable to debit a second account associated with a second provider of the second segment of third party video content in response to communicating the second segment of third party video content to the user device.

19. The system of claim 18, wherein an amount debited from the second account is based upon a bid associated with the second segment of third party video content.

20. The system of claim 15, wherein the third party content manager is further operable to receive a request to refer third party content to a second user, to determine whether the user has permission to refer the third party content to the second user, and to add the referred third party content to a third party content queue associated with the second user responsive to the user having permission to refer the third party content to the second user.