SYSTEM AND METHOD FOR DISPLAYING COMMERCIALS IN CONNECTION WITH AN INTERACTIVE TELEVISION APPLICATION

• US 20130212620A1
• Filed: 03/28/2013
• Published: 08/15/2013
• Est. Priority Date: 05/03/2002
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Schultz, Peter, Thompson, Matthew, Bokor, Jonathon
• Application Number:
  US13/852,150
• Publication Number:
  US 20130212620A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0346 with detection of the device orientation or free movement in a 3D space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
• CPC Class Codes: G06F 3/0354 with detection of 2D relative movements between the device, or an operating part thereof, and a plane or surface, e.g. 2D mice, trackballs, pens or pucks
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G08C 2201/32 Remote control based on movements, attitude of remote control device
• CPC Class Codes: G11B 15/023 remotely controlled
• CPC Class Codes: G11B 19/025 'Virtual' control panels, e.g. Graphical User Interface [GUI]
• CPC Class Codes: H04N 21/23617 by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42206 characterized by hardware details
• CPC Class Codes: H04N 21/42222 Additional components integrated in the remote control device, e.g. timer, speaker, sensors for detecting position, direction or movement of the remote control, microphone or battery charging device
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47211 for requesting pay-per-view content payment schemes payment architectures or payment protocols G06Q20/00, G07F
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/6405 Multicasting data broadcast and multicast in packet switching networks H04L12/18
• CPC Class Codes: H04N 21/6408 Unicasting
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

An embodiment provides a method including: providing an interactive game application for execution on a client device; providing access to data for use in conjunction with said interactive game application; determining a specified event has taken place within the interactive game application in accordance with one or more user interactions with said interactive game application; requesting at least one asset identification from a server; after determining the specified event has taken place within the interactive game application, suspending the interactive game application; displaying at least one asset corresponding to the at least one asset identification; and resuming the interactive game application in response to displaying the at least one asset. Other embodiments are described and claimed.

Claims

1. A method comprising:

providing an interactive game application for execution on a client device;

providing access to data for use in conjunction with said interactive game application;

determining a specified event has taken place within the interactive game application in accordance with one or more user interactions with said interactive game application;

requesting at least one asset identification from a server;

after determining the specified event has taken place within the interactive game application, suspending said interactive game application;

displaying at least one asset corresponding to the at least one asset identification; and

resuming the interactive game application in response to displaying said at least one asset.

2. The method of claim 1, wherein the at least one asset is a commercial.

3. The method of claim 2, wherein the commercial is displayed on a portion of a screen shared with the interactive game application.

4. The method claim of 2, wherein the commercial is displayed on a full screen.

5. The method of claim 1, wherein suspending the interactive game application comprises halting execution of the interactive game application.

6. The method of claim 1, wherein suspending the interactive game application comprises pausing the interactive game application without halting execution of the interactive game application.

7. The method of claim 6, wherein suspending the interactive game application comprises continuing to run the interactive game application in the background.

8. The method of claim 1, wherein requesting at least one asset identification from a server comprises requesting the at least one asset identification after determining the specified event has taken place within the interactive game application.

9. The method of claim 1, wherein the at least one video asset is selected based upon a user profile.

10. A system comprising:

a client device comprising a processor, memory, and communications link operatively coupled to a communications network,

the client device further comprising at least one interactive game application residing in its memory;

the interactive game application being programmed to;

insert at least one asset at points during the use of the interactive game application in accordance with one or more user interactions with the interactive game application;

the client device requesting an identifier of the at least one asset in accordance with one or more user interactions with the interactive game application.

11. The system of claim 10, wherein the at least one asset acts as payment for use of the interactive game application based on a profile of user preferences for payment.

12. The system of claim 10, wherein the at least one asset is a commercial.

13. The system of claim 12, wherein the commercial is displayed on a portion of a screen shared with the interactive game application.

14. The system claim of 12, wherein the commercial is displayed on a full screen.

15. The system of claim 10, wherein suspending the interactive game application comprises halting execution of the interactive game application.

16. The system of claim 10, wherein suspending the interactive game application comprises pausing the interactive game application without halting execution of the interactive game application.

17. The system of claim 16, wherein suspending the interactive game application comprises continuing to run the interactive game application in the background.

18. The system of claim 10, wherein requesting an identifier of the at least one asset in accordance with one or more user interactions with the interactive game application comprises requesting the at least one asset identification after determining a specified event has taken place within the interactive game application

19. The system of claim 10, wherein the at least one video asset is selected based upon a user profile.