DETERMINING REWARDS BASED ON PROXIMITY OF DEVICES USING SHORT-RANGE WIRELESS BROADCASTS

• US 20130217333A1
• Filed: 03/15/2013
• Published: 08/22/2013
• Est. Priority Date: 02/22/2012
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Sprigg, Stephen A., Linsky, Joel, Woodahl, Leif A., Wurster, Charles S., Jacobs, Paul E., Meijers, Neville J., Hunter, Kevin E., Maggenti, Mark A., Lafata, Paul J., Kenagy, Jason B., Altman, Steven R., Gasser, Elizabeth A., Menendez, Jose R., Johnson, Margaret L., Wise, David E., Hebert, Christopher P.
• Application Number:
  US13/833,291
• Publication Number:
  US 20130217333A1
• Time in Patent Office: Days
• US Class Current: 455/41.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

Methods, systems and devices for presenting rewards to users based on proximity of short-range wireless devices. A wireless identity transmitter may periodically transmit wireless broadcast messages that include obscured identifiers. When within proximity, a proximity broadcast receiver, such as a mobile device carried by a user, may receive and relay the broadcast messages to a server which may process the included information. Based on decrypting the obscured identifiers, the central server may determine whether relayed messages relate to devices associated with a reward program, and may calculate rewards, such as coupons, money, or prizes. Rewards may be presented to users based on sensor data indicated within broadcast messages. In an embodiment, when the server receives a sighting message related to an active search for a target device, a reward is presented to the user of the proximity broadcast receiver that transmitted the sighting message.

Claims

1. A method for presenting rewards information to a user, comprising:

receiving in a server a sighting message that includes an identifier of a wireless identity transmitter associated with an individual;

determining in the server whether the wireless identity transmitter is associated with the user based on the identifier;

determining in the server whether the sighting message is related to a rewards program based on information included within the sighting message;

calculating a rewards program status information for the user when the wireless identity transmitter is associated with the user and the sighting message is related to the rewards program; and

transmitting a first message that includes the calculated rewards program status information.

2. The method of claim 1, wherein the rewards program status information includes information related to at least one of an achieved goal, an achieved reward, progress towards achieving a goal or a reward, and instructions on how to achieve.

3. The method of claim 1, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the wireless identity transmitter and a secret key shared with the server.

4. The method of claim 1, further comprising:

determining whether user data is authorized to be shared based on permissions settings associated with the user; and

transmitting a second message to a party associated with the rewards program when the user data is authorized to be shared, wherein the party includes at least one of a caregiver, a parent, a teacher, a coach, and a trainer.

5. The method of claim 1, further comprising extracting sensor data from the received sighting message, wherein sensor data includes at least accelerometer sensor data, thermometer sensor data, and pulse sensor data, and

wherein calculating a rewards program status information comprises calculating the rewards program status information using the extracted sensor data.

6. The method of claim 1, further comprising determining whether the wireless identity transmitter is within proximity of a reward area based on the received sighting message, and

wherein calculating a rewards program status information comprises calculating the rewards program status information for the user based on the wireless identity transmitter being within proximity of the reward area.

7. The method of claim 6, further comprising transmitting a second message instructing a device to activate based on the calculated rewards program status information, wherein the device includes at least one of a television, an iPad, a wireless router, telephone, and a laptop, and

wherein the device is instructed to be unlocked for use by the user for a certain period of time.

8. A method for presenting rewards to encourage participation in a search for a target wireless identity transmitter, comprising:

activating the search based on a request from a requester for proximity information of the target wireless identity transmitter;

receiving in a server a sighting message that includes an identifier of the target wireless identity transmitter;

determining whether the proximity information related to the target wireless identity transmitter is received based on the identifier within the received sighting message;

identifying a first recipient as a user of a proximity broadcast receiver that transmitted the sighting message when the proximity information related to the target wireless identity transmitter is received and when the search is active; and

determining a first reward for the identified first recipient based on the request.

9. The method of claim 8, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the target wireless identity transmitter and a secret key shared with the server.

10. The method of claim 8, further comprising transmitting a reward notification message to the identified first recipient that indicates the first reward.

11. The method of claim 8, further comprising transmitting a response message to the requester when the proximity information related to the target wireless identity transmitter is received and the search is active.

12. The method of claim 8, further comprising providing a second reward to a second recipient associated with a device that provided connectivity for the sighting message, wherein the device is one of an access point, a cell site, a local server, a local computing device, and a WiFi router.

13. The method of claim 12, wherein the second reward is one of a small percentage of the first reward and a small flat fee.

14. The method of claim 8, further comprising identifying search conditions and reward information based on the request, wherein the search conditions indicate when the search may be active, and wherein the reward information indicates how rewards are divided between reward recipients.

15. The method of claim 8, further comprising transmitting a reward notification message to a reward server.

16. The method of claim 8, wherein the target wireless identity transmitter is associated with at least one of a scavenger hunt, a lost item, a missing item, a stolen item, and an advertising activity.

17. The method of claim 8, further comprising deactivating the search when the proximity information related to the target wireless identity transmitter is received and when the search is active.

18. A server configured to present rewards information to a user, comprising:

means for receiving in the server a sighting message that includes an identifier of a wireless identity transmitter associated with an individual;

means for determining in the server whether the wireless identity transmitter is associated with the user based on the identifier;

means for determining in the server whether the sighting message is related to a rewards program based on information included within the sighting message;

means for calculating a rewards program status information for the user when the wireless identity transmitter is associated with the user and the sighting message is related to the rewards program; and

means for transmitting a first message that includes the calculated rewards program status information.

19. The server of claim 18, wherein the rewards program status information includes information related to at least one of an achieved goal, an achieved reward, progress towards achieving a goal or a reward, and instructions on how to achieve.

20. The server of claim 19, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the wireless identity transmitter and a secret key shared with the server.

21. The server of claim 18, further comprising:

means for determining whether user data is authorized to be shared based on permissions settings associated with the user; and

means for transmitting a second message to a party associated with the rewards program when the user data is authorized to be shared, wherein the party includes at least one of a caregiver, a parent, a teacher, a coach, and a trainer.

22. The server of claim 18, further comprising means for extracting sensor data from the received sighting message, wherein sensor data includes at least accelerometer sensor data, thermometer sensor data, and pulse sensor data, and wherein means for calculating a rewards program status information comprises means for calculating the rewards program status information using the extracted sensor data.

23. The server of claim 18, further comprising means for determining whether the wireless identity transmitter is within proximity of a reward area based on the received sighting message, and

wherein means for calculating a rewards program status information comprises means for calculating the rewards program status information for the user based on the wireless identity transmitter being within proximity of the reward area.

24. The server of claim 23, further comprising means for transmitting a second message instructing a device to activate based on the calculated rewards program status information, wherein the device includes at least one of a television, a tablet, a wireless router, telephone, and a laptop, and

wherein the device is instructed to be unlocked for use by the user for a certain period of time.

25. A server configured to present rewards to encourage participation in a search for a target wireless identity transmitter, comprising:

means for activating the search based on a request from a requester for proximity information of the target wireless identity transmitter;

means for receiving in the server a sighting message that includes an identifier of the target wireless identity transmitter;

means for determining whether the proximity information related to the target wireless identity transmitter is received based on the identifier within the received sighting message;

means for identifying a first recipient as a user of a proximity broadcast receiver that transmitted the sighting message when the proximity information related to the target wireless identity transmitter is received and when the search is active; and

means for determining a first reward for the identified first recipient based on the request.

26. The server of claim 25, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the target wireless identity transmitter and a secret key shared with the server.

27. The server of claim 25, further comprising means for transmitting a reward notification message to the identified first recipient that indicates the first reward.

28. The server of claim 25, further comprising means for transmitting a response message to the requester when the proximity information related to the target wireless identity transmitter is received and the search is active.

29. The server of claim 25, further comprising means for providing a second reward to a second recipient associated with a device that provided connectivity for the sighting message, wherein the device is one of an access point, a cell site, a local server, a local computing device, and a WiFi router.

30. The server of claim 29, wherein the second reward is one of a small percentage of the first reward and a small flat fee.

31. The server of claim 25, further comprising means for identifying search conditions and reward information based on the request, wherein the search conditions indicate when the search may be active, and wherein the reward information indicates how rewards are divided between reward recipients.

32. The server of claim 25, further comprising means for transmitting a reward notification message to a reward server.

33. The server of claim 25, wherein the target wireless identity transmitter is associated with at least one of a scavenger hunt, a lost item, a missing item, a stolen item, and an advertising activity.

34. The server of claim 25, further comprising means for deactivating the search when the proximity information related to the target wireless identity transmitter is received and when the search is active.

35. A server configured to present rewards information to a user, comprising:

a memory; and

a server processor coupled to the memory, wherein the server processor is configured with server processor-executable instructions to perform operations comprising;

receiving in the server a sighting message that includes an identifier of a wireless identity transmitter associated with an individual;

determining in the server whether the wireless identity transmitter is associated with the user based on the identifier;

determining in the server whether the sighting message is related to a rewards program based on information included within the sighting message;

calculating a rewards program status information for the user when the wireless identity transmitter is associated with the user and the sighting message is related to the rewards program; and

transmitting a first message that includes the calculated rewards program status information.

36. The server of claim 35, wherein the rewards program status information includes information related to at least one of an achieved goal, an achieved reward, progress towards achieving a goal or a reward, and instructions on how to achieve.

37. The server of claim 36, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the wireless identity transmitter and a secret key shared with the server.

38. The server of claim 35, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising:

determining whether user data is authorized to be shared based on permissions settings associated with the user; and

transmitting a second message to a party associated with the rewards program when the user data is authorized to be shared, wherein the party includes at least one of a caregiver, a parent, a teacher, a coach, and a trainer.

39. The server of claim 35, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising extracting sensor data from the received sighting message, wherein sensor data includes at least accelerometer sensor data, thermometer sensor data, and pulse sensor data, and

wherein the server processor is configured with server processor-executable instructions to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information using the extracted sensor data.

40. The server of claim 35, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising determining whether the wireless identity transmitter is within proximity of a reward area based on the received sighting message, and

wherein the server processor is configured with server processor-executable instructions to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information for the user based on the wireless identity transmitter being within proximity of the reward area.

41. The server of claim 40, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising transmitting a second message instructing a device to activate based on the calculated rewards program status information, wherein the device includes at least one of a television, a tablet, a wireless router, telephone, and a laptop, and

wherein the device is instructed to be unlocked for use by the user for a certain period of time.

42. A server configured to present rewards to encourage participation in a search for a target wireless identity transmitter, comprising:

a memory; and

a server processor coupled to the memory, wherein the server processor is configured with server processor-executable instructions to perform operations comprising;

activating the search based on a request from a requester for proximity information of the target wireless identity transmitter;

receiving in the server a sighting message that includes an identifier of the target wireless identity transmitter;

determining whether the proximity information related to the target wireless identity transmitter is received based on a rolling identifier within the received sighting message;

identifying a first recipient as a user of a proximity broadcast receiver that transmitted the sighting message when the proximity information related to the target wireless identity transmitter is received and when the search is active; and

determining a first reward for the identified first recipient based on the request.

43. The server of claim 42, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the target wireless identity transmitter and a secret key shared with the server.

44. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising transmitting a reward notification message to the identified first recipient that indicates the first reward.

45. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising transmitting a response message to the requester when the proximity information related to the target wireless identity transmitter is received and the search is active.

46. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising providing a second reward to a second recipient associated with a device that provided connectivity for the sighting message, wherein the device is one of an access point, a cell site, a local server, a local computing device, and a WiFi router.

47. The server of claim 46, wherein the second reward is one of a small percentage of the first reward and a small flat fee.

48. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising identifying search conditions and reward information based on the request, wherein the search conditions indicate when the search may be active, and wherein the reward information indicates how rewards are divided between reward recipients.

49. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising transmitting a reward notification message to a reward server.

50. The server of claim 42, wherein the target wireless identity transmitter is associated with at least one of a scavenger hunt, a lost item, a missing item, a stolen item, and an advertising activity.

51. The server of claim 42, wherein the server processor is configured with server processor-executable instructions to perform operations further comprising deactivating the search when the proximity information related to the target wireless identity transmitter is received and when the search is active.

52. A non-transitory server-readable storage medium having stored thereon server-executable instructions configured to cause a server to perform operations to present rewards information to a user, the operations comprising:

receiving in the server a sighting message that includes an identifier of a wireless identity transmitter associated with an individual;

determining in the server whether the wireless identity transmitter is associated with the user based on the identifier;

determining in the server whether the sighting message is related to a rewards program based on information included within the sighting message;

calculating a rewards program status information for the user when the wireless identity transmitter is associated with the user and the sighting message is related to the rewards program; and

transmitting a first message that includes the calculated rewards program status information.

53. The non-transitory server-readable storage medium of claim 52, wherein the rewards program status information includes information related to at least one of an achieved goal, an achieved reward, progress towards achieving a goal or a reward, and instructions on how to achieve.

54. The non-transitory server-readable storage medium of claim 53, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the wireless identity transmitter and a secret key shared with the server.

55. The non-transitory server-readable storage medium of claim 52, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising:

determining whether user data is authorized to be shared based on permissions settings associated with the user; and

transmitting a second message to a party associated with the rewards program when the user data is authorized to be shared, wherein the party includes at least one of a caregiver, a parent, a teacher, a coach, and a trainer.

56. The non-transitory server-readable storage medium of claim 52, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising extracting sensor data from the received sighting message, wherein sensor data includes at least accelerometer sensor data, thermometer sensor data, and pulse sensor data, and

wherein the stored server-executable instructions are configured to cause the server to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information using the extracted sensor data.

57. The non-transitory server-readable storage medium of claim 52, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising determining whether the wireless identity transmitter is within proximity of a reward area based on the received sighting message, and

wherein the stored server-executable instructions are configured to cause the server to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information for the user based on the wireless identity transmitter being within proximity of the reward area.

58. The non-transitory server-readable storage medium of claim 57, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising transmitting a second message instructing a device to activate based on the calculated rewards program status information, wherein the device includes at least one of a television, a tablet, a wireless router, telephone, and a laptop, and

wherein the device is instructed to be unlocked for use by the user for a certain period of time.

59. A non-transitory server-readable storage medium having stored thereon server-executable instructions configured to cause a server to perform operations to present rewards to encourage participation in a search for a target wireless identity transmitter, the operations comprising:

activating the search based on a request from a requester for proximity information of the target wireless identity transmitter;

receiving in the server a sighting message that includes an identifier of the target wireless identity transmitter;

determining whether the proximity information related to the target wireless identity transmitter is received based on the identifier within the received sighting message;

identifying a first recipient as a user of a proximity broadcast receiver that transmitted the sighting message when the proximity information related to the target wireless identity transmitter is received and when the search is active; and

determining a first reward for the identified first recipient based on the request.

60. The non-transitory server-readable storage medium of claim 59, wherein the identifier is a rolling identifier generated via an algorithm that uses a unique device identifier of the target wireless identity transmitter and a secret key shared with the server.

61. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising transmitting a reward notification message to the identified first recipient that indicates the first reward.

62. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising transmitting a response message to the requester when the proximity information related to the target wireless identity transmitter is received and the search is active.

63. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising providing a second reward to a second recipient associated with a device that provided connectivity for the sighting message, wherein the device is one of an access point, a cell site, a local server, a local computing device, and a WiFi router.

64. The non-transitory server-readable storage medium of claim 63, wherein the second reward is one of a small percentage of the first reward and a small flat fee.

65. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising identifying search conditions and reward information based on the request, wherein the search conditions indicate when the search may be active, and wherein the reward information indicates how rewards are divided between reward recipients.

66. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising transmitting a reward notification message to a reward server.

67. The non-transitory server-readable storage medium of claim 59, wherein the target wireless identity transmitter is associated with at least one of a scavenger hunt, a lost item, a missing item, a stolen item, and an advertising activity.

68. The non-transitory server-readable storage medium of claim 59, wherein the stored server-executable instructions are configured to cause the server to perform operations further comprising deactivating the search when the proximity information related to the target wireless identity transmitter is received and when the search is active.

69. A system, comprising:

a server;

a wireless identity transmitter; and

a proximity broadcast receiver,

wherein the wireless identity transmitter comprises;

a first memory;

a first transceiver configured to broadcast short-range wireless signals capable of being received by the proximity broadcast receiver; and

a first processor coupled to the first memory and the first transceiver, and configured with processor-executable instructions to perform operations comprising;

generating a rolling identifier periodically via an algorithm that uses a unique device identifier of the wireless identity transmitter that is associated with an individual and a secret key shared with the server; and

periodically broadcasting via the first transceiver a short-range wireless signal including the rolling identifier of the wireless identity transmitter, and

wherein the proximity broadcast receiver comprises;

a second memory;

a second transceiver configured to exchange short-range wireless signals with the wireless identity transmitter;

a network device configured to exchange signals with the server;

a second processor coupled to the second memory, the second transceiver, and the network device and configured with processor-executable instructions to perform operations comprising;

receiving via the second transceiver the short-range wireless signal including the rolling identifier broadcast by the wireless identity transmitter within proximity;

generating a sighting message in response to the received signal, wherein the sighting message includes the rolling identifier and associated data; and

transmitting the sighting message via long-range communications using the network device, and

wherein the server is configured with server-executable instructions to perform operations comprising;

receiving in the server the sighting message that includes the rolling identifier;

determining in the server whether the wireless identity transmitter is associated with a user based on the rolling identifier;

determining in the server whether the sighting message is related to a rewards program based on information included within the sighting message;

calculating a rewards program status information for the user when the wireless identity transmitter is associated with the user and the sighting message is related to the rewards program; and

transmitting a first message that includes the calculated rewards program status information.

70. The system of claim 69, wherein the rewards program status information includes information related to at least one of an achieved goal, an achieved reward, progress towards achieving a goal or a reward, and instructions on how to achieve.

71. The system of claim 70, wherein the achieved reward may be at least one of a coupon, a prize, an encouraging message, a benefit, an accolade, and a special offer.

72. The system of claim 69, wherein the server is configured with server-executable instructions to perform operations further comprising:

determining whether user data is authorized to be shared based on permissions settings associated with the user; and

transmitting a second message to a party associated with the rewards program when the user data is authorized to be shared, wherein the party includes at least one of a caregiver, a parent, a teacher, a coach, and a trainer.

73. The system of claim 69, wherein the server is configured with server-executable instructions to perform operations further comprising extracting sensor data from the received sighting message, wherein sensor data includes at least accelerometer sensor data, thermometer sensor data, and pulse sensor data, and

wherein the server is configured with server-executable instructions to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information using the extracted sensor data.

74. The system of claim 69, wherein the server is configured with server-executable instructions to perform operations further comprising determining whether the wireless identity transmitter is within proximity of a reward area based on the received sighting message, and

wherein the server is configured with server-executable instructions to perform operations such that calculating a rewards program status information comprises calculating the rewards program status information for the user based on the wireless identity transmitter being within proximity of the reward area.

75. The system of claim 74, wherein the server is configured with server-executable instructions to perform operations further comprising transmitting a second message instructing a device to activate based on the calculated rewards program status information, wherein the device includes at least one of a television, a tablet, a wireless router, telephone, and a laptop, and

wherein the device is instructed to be unlocked for use by the user for a certain period of time.

76. A system, comprising:

a server;

a wireless identity transmitter; and

a proximity broadcast receiver,

wherein the wireless identity transmitter comprises;

a first memory;

a first transceiver configured to broadcast short-range wireless signals capable of being received by the proximity broadcast receiver; and

a first processor coupled to the first memory and the first transceiver, and configured with processor-executable instructions to perform operations comprising;

generating a rolling identifier periodically via an algorithm that uses a unique device identifier of the wireless identity transmitter that is associated with an individual and a secret key shared with the server; and

periodically broadcasting via the first transceiver a short-range wireless signal including the rolling identifier of the wireless identity transmitter, and

wherein the proximity broadcast receiver comprises;

a second memory;

a second transceiver configured to exchange short-range wireless signals with the wireless identity transmitter;

a network device configured to exchange signals with the server;

a second processor coupled to the second memory, the second transceiver, and the network device and configured with processor-executable instructions to perform operations comprising;

receiving via the second transceiver the short-range wireless signal including the rolling identifier broadcast by the wireless identity transmitter within proximity;

generating a sighting message in response to the received signal, wherein the sighting message includes the rolling identifier and associated data; and

transmitting the sighting message via long-range communications using the network device, and

wherein the server is configured with server-executable instructions to perform operations comprising;

receiving in the server the sighting message that includes the rolling identifier;

activating a search based on a request from a requester for proximity information of the wireless identity transmitter;

determining whether the proximity information related to the wireless identity transmitter is received based on the rolling identifier within the received sighting message;

identifying a first recipient as a user of the proximity broadcast receiver that transmitted the sighting message when the proximity information related to the wireless identity transmitter is received and when the search is active; and

determining a first reward for the identified first recipient based on the request.

77. The system of claim 76, wherein the first reward may be at least one of money, a prize, an offer, a coupon, a promotion, a discount, a favor, an item, and a privilege.

78. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising transmitting a reward notification message to the identified first recipient that indicates the first reward.

79. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising transmitting a response message to the requester when the proximity information related to the wireless identity transmitter is received and the search is active.

80. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising providing a second reward to a second recipient associated with a device that provided connectivity for the sighting message, wherein the device is one of an access point, a cell site, a local server, a local computing device, and a WiFi router.

81. The system of claim 80, wherein the second reward is one of a small percentage of the first reward and a small flat fee.

82. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising identifying search conditions and reward information based on the request, wherein the search conditions indicate when the search may be active, and wherein the reward information indicates how rewards are divided between reward recipients.

83. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising transmitting a reward notification message to a reward server.

84. The system of claim 76, wherein the wireless identity transmitter is associated with at least one of a scavenger hunt, a lost item, a missing item, a stolen item, and an advertising activity.

85. The system of claim 76, wherein the server is configured with server-executable instructions to perform operations further comprising deactivating the search when the proximity information related to the wireless identity transmitter is received and when the search is active.

86. A method for displaying reward information on a mobile device, comprising:

displaying on a touchscreen a graphical user interface that includes an element positioned over an area where the reward information is to be displayed, the element appearing consistent with a scratch-off card;

determining whether touch inputs received on the touchscreen match a scratching gesture over the element, where the scratching gesture is a back-and-forth movement; and

animating removal of the element and substitution of the reward information in response to received touch inputs matching the scratching gesture over the element.

87. The method of claim 86, further comprising:

disabling the element so that a user may not interact with the element; and

activating the element in response to receiving a scratch-off activation signal so that the user may interact with the element.

88. A mobile device configured to display reward information, comprising:

means for displaying on a touchscreen a graphical user interface that includes an element positioned over an area where the reward information is to be displayed, the element appearing consistent with a scratch-off card;

means for determining whether touch inputs received on the touchscreen match a scratching gesture over the element, where the scratching gesture is a back-and-forth movement; and

means for animating removal of the element and substitution of the reward information in response to received touch inputs matching the scratching gesture over the element.

89. The mobile device of claim 88, further comprising:

means for disabling the element so that a user may not interact with the element; and

means for activating the element in response to receiving a scratch-off activation signal so that the user may interact with the element.

90. A mobile device configured to display reward information, comprising:

a memory; and

a processor coupled to the memory, wherein the processor is configured with processor-executable instructions to perform operations comprising;

displaying on a touchscreen a graphical user interface that includes an element positioned over an area where the reward information is to be displayed, the element appearing consistent with a scratch-off card;

determining whether touch inputs received on the touchscreen match a scratching gesture over the element, where the scratching gesture is a back-and-forth movement; and

animating removal of the element and substitution of the reward information in response to received touch inputs matching the scratching gesture over the element.

91. The mobile device of claim 90, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

disabling the element so that a user may not interact with the element; and

activating the element in response to receiving a scratch-off activation signal so that the user may interact with the element.

92. A non-transitory processor-readable storage medium having stored thereon processor-executable software instructions configured to cause a processor to perform operations for a mobile device to display reward information, the operations comprising:

displaying on a touchscreen a graphical user interface that includes an element positioned over an area where the reward information is to be displayed, the element appearing consistent with a scratch-off card;

determining whether touch inputs received on the touchscreen match a scratching gesture over the element, where the scratching gesture is a back-and-forth movement; and

animating removal of the element and substitution of the reward information in response to received touch inputs matching the scratching gesture over the element.

93. The non-transitory processor-readable storage medium of claim 92, wherein the stored processor-executable instructions are configured to cause the processor to perform operations further comprising:

disabling the element so that a user may not interact with the element; and

activating the element in response to receiving a scratch-off activation signal so that the user may interact with the element.