SYSTEM AND METHOD FOR MANAGING ADVERTISING INTELLIGENCE AND CUSTOMER RELATIONS MANAGEMENT DATA
First Claim
1. A system for managing an entity'"'"'s social graph, the system comprising:
- at least one processor operatively connected to a memory, the processor configured to execute a plurality of system components, the plurality of system components comprising;
an integration component configured to;
accept customer data from a plurality of data sources, the data sources including at least one of;
at least one CRM platform and at least one aggregation platform;
accept social media information from at least one social platform;
a segmentation engine configured to segment a customer population into a plurality of segments, based, at least in part on the customer data and social media information;
an insight engine configured to generate an insight for at least one of the plurality of segments; and
a generation engine configured to generate an action responsive to the insight.
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Accused Products
Abstract
Provided are systems and methods for managing an entity'"'"'s social graph including integration between advertising network management, social customer relationship management (CRM), and social media management. The system can include a social engagement engine for analyzing data from both CRM systems and advertising monitoring and management systems. The social engagement engine can be configured to segment the received data and discover insights into the social graph describing the entity'"'"'s contacts. Insights developed from advertising, CRM data, and third party data can then be used to optimize advertising strategies. In some examples, the insights into an entity'"'"'s connections can be used to optimize CRM strategies. CRM strategies can be employed to strengthen ties to existing customers, identify valuable customers, and recapture lost customers by delivering offers and/or opportunities to customers.
128 Citations
35 Claims
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1. A system for managing an entity'"'"'s social graph, the system comprising:
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at least one processor operatively connected to a memory, the processor configured to execute a plurality of system components, the plurality of system components comprising; an integration component configured to; accept customer data from a plurality of data sources, the data sources including at least one of;
at least one CRM platform and at least one aggregation platform;accept social media information from at least one social platform; a segmentation engine configured to segment a customer population into a plurality of segments, based, at least in part on the customer data and social media information; an insight engine configured to generate an insight for at least one of the plurality of segments; and a generation engine configured to generate an action responsive to the insight. - View Dependent Claims (2, 3, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19)
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4-6. -6. (canceled)
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17. (canceled)
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20. (canceled)
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21. A computer implemented method for managing an entity'"'"'s social graph, the method comprising:
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accessing, by a computer system, customer data from at least one of;
at least one CRM platform and at least one aggregation platform;accessing, by the computer system, social media information from at least one social platform; segmenting, by the computer system, a customer population into a plurality of segments, based, at least in part on the customer data and social media information; generating, by the computer system, an insight for at least one member of the customer population within at least one of the plurality of segments, responsive to activity identified in the social media information and customer data; and generating, by the computer system, an action responsive to the insight. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34)
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22-27. -27. (canceled)
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35-40. -40. (canceled)
Specification